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DESTINATION Victorious Again

Gruesome 3D Deaths Win Dull Labor Day.

By Jarrod Sarafin     September 06, 2009


New Line's 3D sequel, THE FINAL DESTINATION(2009).
© Warner Bros. Pictures

 

What seems clear from this weekend’s numbers is that families looking to enjoy the Labor Day weekend chose not to flock to theaters in masses. And it’s September. The second part is likely the most accurate reasoning for a rather boring weekend. It’s that time of the year when studio suits (and audiences) are coming down off that summer box office sugar rush. It’s a month where the schools are back in, people are holding on to their cash and not traveling to theaters as much as they did just a month or two ago. You know it’s the slow season when the top average can’t reach $5,000 per showing…
Either way, let’s get to those comatose-induced numbers for this year’s Labor Day report. Despite three new films (Gamer, All About Steve & Extract) hitting theaters, the winner is New Line’s returning champion from last weekend, The Final Destination.
We guess there’s something to seeing gruesome deaths in 3D. Which is why Dimension Films is already moving forward with Halloween 3D for next summer even with the current Halloween sequel pulling in less than stellar numbers.
“Destination” dropped another $12.4 million into the studio’s casket this weekend, pushing their two-week gross to $47.5 million. With this weekend’s second victory in the bag, the fourth film in the franchise has also crossed the budget line of $40 million. The film will obviously outperform its predecessors, the highest-grossing performer being Final Destination 3 with $54.0 mil.
Following right behind in 2nd place is 20th Century Fox’s comedy, All About Steve. The Sandra Bullock-Bradley Cooper feature opened this weekend to a sum of $11.2 million on 2,251 theaters across the nation.   
Quentin Tarantino is nearing the $100 mil mark with his Inglourious Basterds grabbing another $10.8 million for 3rd place. After three weekends at the box office, the Pitt vengeance vehicle has $91.0 million in domestic sales and $153.1 million worldwide. The Weinstein Company and Universal produced it on a budget of $70 million.
Opening with less than glorious numbers is Mark Neveldine & Brian Taylor’s latest action film, Gamer. Lionsgate and the team behind the Crank films introduced the Gerard Butler film into only 2,502 theaters over the holiday weekend and found $9.0 million in its first three days.
And taking up the 5th place is Sony’s sci-fi feature, District 9, which did cross the $100 mil mark over the weekend. Neill Blomkamp’s critical success pulled in another $7.0 mil to reach a domestic score of $101.2 million. Not bad for a film that cost only $30 mil to produce.
Check out the box below to see how Halloween II, G.I. Joe and the rest did for this latest report.  
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
The Final Destination
$12.4 mil
3,121
$3,984
$47.5 mil
$40
2
All About Steve
$11.2 mil
2,251
$4,976
$11.2 mil
----
3
Inglourious Basterds
$10.8 mil
3,358
$3,230
$91.0 mil
$70
4
Gamer
$9.0 mil
2,502
$3,597
$9.0 mil
----
5
District 9
$7.0 mil
3,139
$2,230
$101.2 mil
$30
6
Halloween II
$5.6 mil
3,088
$1,816
$25.6 mil
$15
7
Julie & Julia
$5.2 mil
2,528
$2,057
$78.8 mil
$40
8
G.I. Joe: The Rise of Cobra
$5.1 mil
2,846
$1,792
$139.4 mil
$175
9
The Time Traveler’s Wife
$4.2 mil
2,803
$1,504
$54.5 mil
$39
10
Extract
$4.1 mil
1,611
$2,599
$4.1 mil
----

 
With next weekend’s schedule, it’s looking like another dull report next Sunday as well. Also, it seems a bit surprising that Focus Features is releasing 9 on just 1,638 theaters given the advertising campaign and their choice to release it on a Wednesday. But perhaps the smaller distributor plans to bump up the theater count by next weekend. We shall see…
Until next time. Same Bat time. Same Bat channel.
 
Wednesday September 9, 2009 Release:
9 (1,638)
Friday September 11, 2009 Releases:
Whiteout (2,700+)
Sorority Row (2,500)
Tyler Perry’s I Can Do Bad All By Myself (2,100+)

COMMENTS AND RESPONSES

Showing items 1 - 10 of 24
1 2 3 >  >>  
rocker0486 9/6/2009 9:50:05 PM

I was kind of expecting for Gamer to do alittle better. I didn't see it but I'll wait for it to come out on TV. I think Gerard Butler needs a better agent. He desevers better movies than the ones he's been doing lately.

FerretJohn 9/6/2009 10:17:08 PM

I never really got the Final Destination franchine.  The Spirit of Death gets pissed because some psychic kid is screwing up its schedule so it tries balancing the books in the most creative and gruesome ways possible?  How did this not go straight to dvd?

wessmith1966 9/6/2009 11:20:50 PM

 All About Steve was an absolute shit romantic comedy. My girlfriend even apologized for making me take her to see it. I generally like Sandra Bullock, but this movie gets lumped with Forces of Nature as one of her worst.

I have no desire to see 9. Sorority Row and Whiteout don't look that good, so I doubt I'll be heading to the theater this weekend.That's ok though since it's opening weekend for the NFL.

GI Joe's take still hasn't reached it's budget? When the overseas and DVD numbers are added I'm sure it will, but it's got to be a disappointment for the studio.

karas1 9/7/2009 4:26:19 AM

Perhaps they percieved too much competition earlier in the summer?  If you had a choice of releasing your film in July on the same weekend as one or more other films that would compete for the same audience or on a weekend in August that you could have to yourself, which would you choose?

wessmith1966 9/7/2009 6:30:13 AM

 The suits probably thought that since Transformers raked in the money, G.I. Joe would, too. Snappy slogan...check. Beloved 80s cartoon...check. Successful toy lines...check. It's got to be as big of a hit as Transformers. All we have to do is throw a lot of money at it for all of the special effects!

I'm sure when all is said and done, between box office money, DVDand toy lines, G.I. Joe will end up in the black. I don't think it's going to be a multi-film franchise like the studio envisioned.

Jarrod, it's a good question...Why release a $175 million movie in August. And, in addition to that...why give the movie $175 million dollar budget in the first place. Successful movies based on childhood cartoons and TV shows have been spotty at best. The success of Transformers is the exception, not the rule.

Flint521466 9/7/2009 7:59:42 AM

Simple answer: Paramount doesn't know what it's doing. 

todd890 9/7/2009 8:50:17 AM

They are monkeys to begin with.

hanso 9/7/2009 1:21:49 PM

Oh please, don't blame Paramount for releasing Gi Joe in August, blame them for hiring Stephen Sommers and releasing Gi Joe period! The movie by all accounts is shit and it wouldn't have done any better released some other time.

Check it, Bourne Ultimatum was released in August, had a budget over $100 and grossed over $220 million. Why? Cuase it owned and Joe didn't.

Stephen Sommers last crapfest before Gi Joe, Van Helsing had a huge budget and a May release, movie still failed stateside cause it sucked.  Don't matter what month you give Sommers, he fails cause he delivers crap. 

hanso 9/7/2009 3:02:31 PM

Damn it Jarrod!  Why did you delete your comments?  Now ours don't make sense.

Wiseguy 9/7/2009 3:32:35 PM

The Mummy, The Mummy Returns, Deep Rising all extremely fun films, The Jungle Book another fun film.

Sommers and Michael Bay rule when it comes to fun movies. I just watched Armaggedon yesterday, I'd forgotten how good that was

I don't want to hear criticism from people that praise VanDamme's films. I like JCV's early films but they're not any smarter and in fact are pretty dumb even by Bay or Sommer's standards but they are fun as well
 

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