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DESTINATION Victorious Again
Gruesome 3D Deaths Win Dull Labor Day. By
Jarrod Sarafin
September 06, 2009
New Line's 3D sequel, THE FINAL DESTINATION(2009).
© Warner Bros. Pictures
What seems clear from this weekend’s numbers is that families looking to enjoy the Labor Day weekend chose not to flock to theaters in masses. And it’s September. The second part is likely the most accurate reasoning for a rather boring weekend. It’s that time of the year when studio suits (and audiences) are coming down off that summer box office sugar rush. It’s a month where the schools are back in, people are holding on to their cash and not traveling to theaters as much as they did just a month or two ago. You know it’s the slow season when the top average can’t reach $5,000 per showing…
Either way, let’s get to those comatose-induced numbers for this year’s Labor Day report. Despite three new films (Gamer, All About Steve & Extract) hitting theaters, the winner is New Line’s returning champion from last weekend, The Final Destination.
We guess there’s something to seeing gruesome deaths in 3D. Which is why Dimension Films is already moving forward with Halloween 3D for next summer even with the current Halloween sequel pulling in less than stellar numbers.
“Destination” dropped another $12.4 million into the studio’s casket this weekend, pushing their two-week gross to $47.5 million. With this weekend’s second victory in the bag, the fourth film in the franchise has also crossed the budget line of $40 million. The film will obviously outperform its predecessors, the highest-grossing performer being Final Destination 3 with $54.0 mil.
Following right behind in 2nd place is 20th Century Fox’s comedy, All About Steve. The Sandra Bullock-Bradley Cooper feature opened this weekend to a sum of $11.2 million on 2,251 theaters across the nation.
Quentin Tarantino is nearing the $100 mil mark with his Inglourious Basterds grabbing another $10.8 million for 3rd place. After three weekends at the box office, the Pitt vengeance vehicle has $91.0 million in domestic sales and $153.1 million worldwide. The Weinstein Company and Universal produced it on a budget of $70 million.
Opening with less than glorious numbers is Mark Neveldine & Brian Taylor’s latest action film, Gamer. Lionsgate and the team behind the Crank films introduced the Gerard Butler film into only 2,502 theaters over the holiday weekend and found $9.0 million in its first three days.
And taking up the 5th place is Sony’s sci-fi feature, District 9, which did cross the $100 mil mark over the weekend. Neill Blomkamp’s critical success pulled in another $7.0 mil to reach a domestic score of $101.2 million. Not bad for a film that cost only $30 mil to produce.
Check out the box below to see how Halloween II, G.I. Joe and the rest did for this latest report.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | The Final Destination | $12.4 mil | 3,121 | $3,984 | $47.5 mil | $40 |
| 2 | All About Steve | $11.2 mil | 2,251 | $4,976 | $11.2 mil | ---- |
| 3 | Inglourious Basterds | $10.8 mil | 3,358 | $3,230 | $91.0 mil | $70 |
| 4 | Gamer | $9.0 mil | 2,502 | $3,597 | $9.0 mil | ---- |
| 5 | District 9 | $7.0 mil | 3,139 | $2,230 | $101.2 mil | $30 |
| 6 | Halloween II | $5.6 mil | 3,088 | $1,816 | $25.6 mil | $15 |
| 7 | Julie & Julia | $5.2 mil | 2,528 | $2,057 | $78.8 mil | $40 |
| 8 | G.I. Joe: The Rise of Cobra | $5.1 mil | 2,846 | $1,792 | $139.4 mil | $175 |
| 9 | The Time Traveler’s Wife | $4.2 mil | 2,803 | $1,504 | $54.5 mil | $39 |
| 10 | Extract | $4.1 mil | 1,611 | $2,599 | $4.1 mil | ---- |
With next weekend’s schedule, it’s looking like another dull report next Sunday as well. Also, it seems a bit surprising that Focus Features is releasing 9 on just 1,638 theaters given the advertising campaign and their choice to release it on a Wednesday. But perhaps the smaller distributor plans to bump up the theater count by next weekend. We shall see…
Until next time. Same Bat time. Same Bat channel.
Wednesday September 9, 2009 Release:
9 (1,638)
Friday September 11, 2009 Releases:
Whiteout (2,700+)
Sorority Row (2,500)
Tyler Perry’s I Can Do Bad All By Myself (2,100+)
I was kind of expecting for Gamer to do alittle better. I didn't see it but I'll wait for it to come out on TV. I think Gerard Butler needs a better agent. He desevers better movies than the ones he's been doing lately.