The Citizens for Batman contingent of the 'Dark Knight' alternate reality game (ARG) called for a massive mobiliation on July 8th...and they got it in the form of a massive light display on a New York City skyscraper.
A countdown was posted on citizensforbatman.org and it finally reached zero Wednesday night at 10pm.
Participants in the ARG were given coordinates to two locations, one in New York City, and one in Chicago. Upon arriving at their respective locations participants were given CFB shirts, copies of the Gotham Times, and a Domino’s pizza box with a note that had a code and directions to a lockbox. The lockbox contained a code word, and instructions that led to a 2-way radio. Once the codeword was given over the radio the people on the ground were sent to a lookout location.
The participants in New York were looking at the Woolworth building, and the Chicagonians were overlooking the Sears Tower. After a few minutes of intense waiting a light flickered on, it was a Batsignal!
Streaming video displayed on citizensforbatman.org webpage showed both locations' Batsignals lighting up as a rallying cry to the gathering crowd of bat-supporters. Initially the Sears Tower Batsignal was dim, and hard to see, but after it was shut off and fine-tuned the signal burst back on in all its Bat-tackular glory. There was also a chat box accompanying the streaming videos. Unfortunately it was restricted to members of the CFB, and us followers were not able to interact with them.
You can see a full chat log at CitzensForBatman.org but here are some highlights:
IndigoGrrrl says: NYC here. Huge gathering here. Filled with CFB supporters. T-shirts everywhere. This is an incredible show of report. Hundreds here.
IndigoGrrrl says: Everyone is here, spilling into the streets, it's incredible. Flood of CFB supporters. Nobody can ignore it anymore.
PizzaPaul says: Just got a report from my people. We have over 500 people here in CHI. It's unbelievable -- the energy.
This next one made me laugh, not much to do with the viral, just funny:
Rockingranny says: I'm in CHI! I hitchhiked!
PizzaPaul says: Rockingranny, come hang out with me in the place we talked about near that thing with the whatever.
The chat was an obvious jab to those of us who grouped together to participate in the earlier games. Every IRC chat room during the pizza game sounded identical to this one.
The night ended with an anti-climactic flick of the switch, and the Batsignals were gone. I’d like to see any other movie top this viral marketing! As always keep an eye on Comics2Film for updates!
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