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DRAGON Wins Slow Weekend

Losers Take in only $9.6 mil.

By Jarrod Sarafin     April 25, 2010


DreamWorks Animation's How To Train Your Dragon wins at the box office.
© DreamWorks/Bob Trate

 

When the winner of any given box office report leading up the summer tentpole season is just $15 million, you know the movie goers are saving their money for that high octane box office rush coming their way. In the case of this April it’s been a slow one altogether with the releases of Clash of the Titans, Kick-Ass and the latest, The Losers, all dropping by the wayside rapidly while DreamWorks Animation’s How to Train Your Dragon seems to be the only taking in steady stales via the 3D market.
It was much the same this weekend with Paramount’s animated “Dragons” winning this report by taking in an estimated $15 million in its fifth weekend. The latest performance has pushed its domestic gross to $178 million.
Opening up this weekend alongside The Losers, CBS Films’ romantic-comedy The Back-Up Plan takes the 2nd place spot by grabbing $12.2 million in cash over its first three days of release. Not a great opening but with the film costing $35 million, it’s not the end of the world for CBS.
Fox’s couples comedy Date Night seems to be earning steady numbers, taking the 3rd place spot by laughing up another $10.6 million in its third weekend of release. With its latest numbers in the bag, the Steve Carrell-Tina Fey comedy jumped ahead of its budget by grossing $63.5 million in domestic sales. The production’s budget is set at $55 million.
Warner Bros.' action pic The Losers didn’t exactly meet expectations, pulling in only $9.6 million for 4th place in its opening bow. Based on the comic series the only positive that can be said about its dismal opening numbers is that producers kept the budget down to only $25 million.

Keeping the budget low for Kick-Ass seems to have also paid off for Lionsgate. With the distributor’s latest comic offering dropping 52% in its second frame, with $9.5 million for 5th place, they too have avoided any box office losses. This weekend’s performance has pushed the action flick’s score past its $30 mil budget, with a domestic tally of $34.9 million after 10 days of release.
Overall, the industry limped a measly $95 million this weekend, which is a 12% drop from the same weekend last year.  Check out the rest of the top 10 below.
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
How to Train Your Dragon
$15.0 mil
3,665
$4,100
$178.0 mil
$165
2
The Back-Up Plan
$12.2 mil
3,280
$3,735
$12.2 mil
$35
3
Date Night
$10.6 mil
3,294
$3,218
$63.4 mil
$55
4
The Losers
$9.6 mil
2,936
$3,271
$9.6 mil
$25
5
Kick-Ass
$9.5 mil
3,065
$3,100
$34.8 mil
$30
6
Clash of the Titans
$9.0 mil
3,271
$2,751
$145.6 mil
$125
7
Death at a Funeral
$8.0 mil
2,459
$3,253
$28.4 mil
$21
8
Oceans
$6.0 mil
1,206
$4,975
$8.4 mil
$80
9
The Last Song
$3.7 mil
2,794
$1,324
$55.3 mil
$20
10
Alice in Wonderland
$2.2 mil
1,385
$1,588
$327.4 mil
$200

 
New Line is hoping the current ho-hum numbers halt and the summer season kicks off next weekend with the introduction of their horror remake A Nightmare on Elm Street. They have only one weekend to pull in some decent returns before Paramount unleashes their highly commercialized sequel Iron Man 2, which is predicted to pull in some heavy numbers at the box office.
Will A Nightmare on Elm Street kick off that summer season early? Or will the box office report fall flat like the previous two weekends? You decide by chiming in below.
 
Friday, April 30, 2010 Releases:
Wide
A Nightmare on Elm Street (3,150+)
Furry Vengeance (2,800)
Limited
Harry Brown
I Love You, Phillip Morris
The Good Heart
Mercy
Touching Home
Human Centipede

COMMENTS AND RESPONSES

Showing items 1 - 10 of 19
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Bryzarro 4/25/2010 5:35:17 PM

 Dayum!!  The Losers only had a 25 mil budget!!  Not bad.  Move was okay for me.  More looking forward to The Expendables if only for my walk down memory lane with all my hero's growing up!!

Oh ya also saw Kick Ass on Friday.  Was peasantly surprised at that too.  Hit Girl stole the flick.  And whoever said Cage channeled Adam West was so right!!  Awsome fun time.  

Iron Man....where are you?

raa2001 4/25/2010 5:54:21 PM

 I saw the trailer for that Human Centipede movie and all I could say was WTF after watching it.  Very twisted movie.  Almost reminds me of a more demented version of RE-Animator.  

wessmith1966 4/25/2010 6:01:46 PM

So much for everyone last week that said word of mouth and multiple viewings would carry Kick Ass. All of us who wanted to see it did so last weekend. I said last week it would drop at least 50%.

I had a lot of fun seeing Losers because I got exactly what I thought I would: almost no character development, lots of cheesy one-liners, and lost of action scenes. I liked the movie for what it was, total popcorn fun. One thing...would someone please give Zoe Saldana a ham sandwich or take her out for a good old-fashioned Italian pasta dinner. The girl, who used to have a sexy, lithe body is just plain gross, anorexic-looking skinny.

Can't wait for Iron Man 2! It's time for the Summer Top 10. I'll have my list ready for next week. I'm not all that excited about Nightmare next weekend, but I know I'll see it. My crew is doing and original nightnare movie marathon Friday night before going to the movie Saturday. Should be fun.

Wiseguy 4/25/2010 6:08:52 PM

Wow, what weak week, that fills my W quota for the week.

Saw The Losers, fairly enjoyable, had its funny moments. Would really had worked better as a rated R flick IMO. Not surprised at the low numbers.

I was wrong about Kick Ass when I hinted it wouldn't have legs cause I can see it will be walking out of theaters sooner than expected.

Freddy next week and then Iron Man baby, I R O N  M A N

Btw, saw Wall Street for the first time this weekend. What a letdown. Why is this movie talked up so much. Greed is good, ok one quotable line. You don't even get some good frontal nudity from Daryl Hannah. And the end? that little bit isn't good enough to convict anybody

wessmith1966 4/25/2010 7:03:10 PM

My 2010 Summer Top 10

1. Toy Story 3, 2. Iron Man 2, 3. Twilight: Eclipse, 4. Shrek Forever After, 5. Sex and the City 2, 6. The last Airbender, 7. Get Him To The Greek, 8. Robin Hood, 9. The Expendables, 10. Predators.

The 3D dollars are going to really vault TS3 into first place.

iceknight52 4/25/2010 7:13:35 PM

I realize I'm new to this site but why all the hate for Kick Ass? The movie was enjoyable, faithful to it's material and turned a profit. Must be me, but anytime my business' products or services turn a profit it is definitely a positive thing and definitely a thing I'll pursue to do over again. I'm sure before it leaves the theaters it will have made at least $10-$15 mil profit and I'm sure DVD sales will be decent also. So if they want to do a sequel, it will happen. Just my $.02.

iceknight52 4/25/2010 7:22:22 PM

Wes, your list seems to be pretty accurate and also a nice encouragement to work on the tan and hang out at the pool more this summer since 2011 holds more reason in it's line-up to stay in the theaters all summer long than this year. Don't get me wrong, there are a few nice films coming out this summer, but with movies like Sex and the City, Eclipse and Shrek looking to be some of the big boys this summer... I'll not try to add to the box office numbers.

Calibur454 4/25/2010 8:05:13 PM

iceknight52- not everyone hates kick ass I loved the movie -have already preordered the dvd at movie stop- will proably love train your dragon to but will wait for a rental. the same thing with nightmare on elm street. The only two other movies I want to see at the theater at least for right now are Iron Man 2 and The Expendables.

Come August I have a feleling that expendables will be the one most hate on depending on how picky some fans are about how they like their action movies. Even with a great trailer for the flick.REMBER fellas this is a cast of mainly 80's actors that are doing a homage to films that they themselves starred in. It isn't going to be oscar material.

It's my hunch that KICK ASS will become a cult clasic film like HACKERS or FIGHT CLUB. It will will more than make up for the money in dvd sales if it doesnt make a profit before it leaves the theater- (I agree with you iceknight52)

Raa2001- I also saw the Human Centipede trailer on comcast on demand and i have to agree with you it is a truly WTF film and the wierdest and most disturbing thing I have ever seen

tombaker 4/25/2010 11:44:00 PM

Anyone else here sick of the 3D stuff for "every" movie that comes out. I live in Portugal and the 3D tickets cost around $11 and normal 2d come in around $5. (after exchange rates) I can see making Avatar and such, but come on. I would have seen Clash of the Titans and even How to Train My Dragon, but with a family to take with thats an extra $20 for a family of four and the glasses don't fit on a kids head. (not sure if they have kid 3D glasses in the US) and hell, the littler kids do not even wear the glasses. Please freaking stop making every movie 3D!!! We are visiting the US this summer, can someone please tell me if they offer 2D movies of some of these 3D movies, or are they only in 3D. Because I would really love to see Toy Story with my kid, but if its just 3D we will be going the alternative route.

Thanks for any comments

wessmith1966 4/26/2010 12:43:05 AM

I hear you tombaker. I'm trying to get my local theater to offer a discount if we bring our own 3D glasses. If the movie is boarded to be shot in 3D and is done correctly, I have no problem with the 3D releases, as long as theaters also offer the 2D version for people who don't want to fork over the extra cash. But, since it's the rage and Hollywood loves the extra cash these movies are making, I have a feeling we're going to be getting more and more 3D movies. I just hope the awful effects of Clash of the Titans is an exception and not the norm.

In answer to your question, I've found that most theaters offer 2D and 3D showings so you should be good to go.

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