Fans Get Backstage Pass Into the World of WB Animation
Date: Friday, July 30, 2004Source: home.businesswire.com
Industry leaders Kids' WB!, the #1 broadcast network for kids, Warner Bros. Animation, the most awarded animation studio in history, Xbox, Microsoft's groundbreaking video game company, and Eventive Marketing, Inc., specialists in "reaching consumers at play," form an unprecedented partnership for a multi-year, multi-million dollar initiative for the ultimate interactive experience in the first-ever "Kids' WB! Crash The Backlot Tour." This tour makes kids stars in their favorite Warner Bros. Animation show by letting them voice the characters they love, like Batman and Robin, and inserting them into the on-screen action. More...
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