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Feige Talks Hulk Looks

Kevin Feige on Mark Ruffalo's The Hulk for The Avengers.

By Jarrod Sarafin     July 28, 2011
Source: Los Angeles Times

Concept art from The Avengers(2011).
© Marvel Studios

Hulk older, Hulk smash gym? Just a few days after showing off some concept art from The Avengers---one of which showed off Mark Ruffalo's new Hulk image---Marvel Studios chief Kevin Feige sat down with the Los Angeles Times to discuss the new look and feel of the character. And how it has evolved into this version.

He'll be about the same size he was in "The Incredible Hulk" [which was about 9 feet tall] or maybe a little bit smaller. His muscles won't be quite as cut. We figure he's been the Hulk now for a few years and [his physique is changing]. He's not as cut or as ripped as he was in "The Incredible Hulk." The most important thing is that face. As you can already see in that concept painting, it is — more than any Hulk that's ever been done in live action — a Hulk that let's you see the actor in there. You will be able to see Ruffalo in there. That was a big revelation for us. It's just a concept painting, but in that you can see the [influence of Marvel Comics pioneer and original Hulk artist Jack] Kirby, as people have already pointed out, but also, and equally important in this case, Ruffalo's eyes and his cheek structure. It is him.

When asked on changing it from the previous version of The Incredible Hulk, Feige responded with:

It is. It was something we actively avoided before. Hulk was Hulk, he’s not any one actor and Hulk should look like Hulk. It was like Iron Man’s armor, in a way, it wouldn’t change depending on the actor wearing it. But we’ve taken a different approach because Hulk is Banner and, frankly, we came to question our approach. Why are we not doing it this way? So we did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature.

Check out the full interview here.

The Avengers will strike theaters May 4, 2012.


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Wiseguy 7/28/2011 6:38:38 AM

I thought Ang Lee's Hulk looked like Bana.

Anyway I like the approach. I liked the way Hulk looked body wise in TIH so I wouldn't have changed that but I'll wait and hope before criticizing that change.

lusiphur 7/28/2011 7:18:46 AM

 I agree Wiseguy.  The Hulk's face was based on Bana's, just exaggerated because of size.  It was supposed to look like that, or so Ang Lee said.  Hulk should look like Banner, just green and angrier.  I like that they are doing that with Ruffolo and am glad they didn't with Norton.  Not sure his facial features would have translated well.

How does being the Hulk for a while now make the Hulk less muscular?  Why would he be more cut earlier than later?  I'm confused.

monkeyfoot 7/28/2011 7:26:55 AM

Yeah, lusipher, I don't understand that explanation. The Hulk is older now and more settled? After he Hulks out, he just plants himself on the couch and munches on a pallet of potato chips and a barrel of Bush's Baked Beans and watches football?

jedibanner 7/28/2011 7:33:02 AM

The first Hulk movie had the perfect muscle size for him, he was just too tall and looked too big. He did look a bit like Bana but not too much which was perfect.

The IH was too skinny and too defined in muscle, nothing like the comic Hulk.

I think the road they are taking seems interesting but, as long as they make the Hulk look like he's suppose to...a monster of muscle. Not a GQ model who's 9ft tall, skinny and too defined.

zipahead 7/28/2011 7:59:51 AM

I see the Kirby influence with the big mouth and the not so defined muscles...He's supposed to be a hulk, not a no carb eating 0% body fat body builder.. so thats great... I just wish they where talking about the Hulk's personality of which in all the live action incarnations he has had none. From the T.V. show to the latest movie the Hulk has one dimensional. Give him some dialogue already, and not just "Hulk smash!" or "Betty". In the comics the Hulk used to make a lot of social commentary...I loved it.

tallman 7/28/2011 8:10:27 AM

 I thought they CGI mapped the faces of both Bana and Norton if I remember correctly. I loved the look of Hulk in TIH and this doesn't look a million miles away from that one I don't think. I reckon Ruffalo will do a good job cos he looks a bit of a freaky monster anyhoo!

lusiphur 7/28/2011 8:14:59 AM

 monkeyfoot - LOL.  Sounds like me on a Sunday afternoon.  Just scaled down a bit.

zipahead - I agree.  Re-reading those early Avengers comics, Hulk was quite chatty through most of it.  More dialog would be great for the Avengers movie.  He'll need to communicate with the others on the team, so grunting and being monosyllabic won't quite cut it.

Bryzarro 7/28/2011 8:20:46 AM

Hulk:  (Looks in the mirror).....where me metabolism go....me really leting myself go....

I don't get that either.  It's all part of the Gamma in his blood.  He'll always be cut and strong.  Lame.

But I do agree with the face.  Should resemble the actor.

Wiseguy 7/28/2011 8:29:18 AM

I prefer the super muscular super cut-up veins popping every where Hulk myself.

gauleyboy420 7/28/2011 9:11:18 AM

Ang-HULK (still makes me tast bile when I think of it) Was (I beleive) based on elements Ang Lee's face... It did look a bit like Bana.

I think TIH looked like a Hulked out Norton. And I don't think Hulk should be "cut" he should be a hulking mass of muscles, not "ripped"

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