So the labcoat DOES make an appearance. Good. I'm slowly coming around on this film.

I am actually looking forward to this.

Well, according to CrazyCEO it has to be better than that heaping pile of crap known as The Avengers...

 This movie looks like a good mix of "over the top, color coated, skittle-ly goodness", the Avengers and a "bleak, gritty, MTV presents - the Real World: Gotham, crime drama", TDKR.

I would like to see this movie!

Well according to the first pic - the Lizard figures out that Parker is Spidey.

Why can't these guys keep a secret identity in these movies?

Didn't the Lizard find out that Parker is Spidey in the comics after a while? I mean that can't really make fifty movies then have Lizard find out. Totally different medium - they have to do it in the film at hand. Plus - you have no idea what context that is in. 

"Well, according to CrazyCEO it has to be better than that heaping pile of crap known as The Avengers..."
 

I'm going to see the heaping pile of crap with my teenage sons tonight at midnight and we cannot wait. I'll also enjoy listening to Loki's dialogue because it will not sound like he is working the drive through window at McDonad's. On another note, I hear the Sony execs hate the finished product here so I now have hope that this will be a decent Spiderman adaptation.
 

Why would he know that Parker is Spidey from that pic? It doesn't say: "Property of Peter Parker AKA Spidey"...

LOL@DarthBob...Love the drive through window reference.

Still not liking the Lizard's face.  I wish it was move elongated like an actual lizard and like the comics.  The rest of the body looks good though.

Also...who the hell labels their camera?

I don't believe for a minute that Sony hates the film. Look at the source "Bad Ass Digest".  Who the hell is that? And he supposedly overheard them talking about it? Bullcrap.