Columbia Pictures launched their televised marketing campaign for Men in Black 3 this weekend. Check out the first TV spot down below. The third installment in the series will star Will Smith, Tommy Lee Jones, Josh Brolin, Emma Thompson, Jemaine Clement, Nicole Scherzinger, Alice Eve and Michael Stuhlbarg. Franchise director Barry Sonnenfeld returned behind the camera, based on a screenplay by Etan Cohen.
Plot Concept: In "Men in Black 3," Agents J (Will Smith) and K (Tommy Lee Jones) are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K (Josh Brolin) to save his partner, the agency, and the future of humankind.
Men in Black 3 arrives in 3D/2D/IMAX theaters on May 25, 2012.