Viral Marketing can actually be fun when it’s well done and it’s something the marketing team behind LOST has done well. Finally, this season’s campaign is underway with two new websites that hint at new characters. There’s a website for Oceanic Air, the airline in the series. The site seems to have been hijacked by a potential new character named Sam who is looking for a flight attendant that he calls “his partner”. There’s a video message on the site that shows flashes of another site, Find815, which is Sam’s personal site where he continues to look for flight 815, the missing plane that started it all. These sites are a lot of fun and a good way to get excited for the return of the series.
Here are the addresses:
Yes I know, the first 6 episodes of last season were not great but if you gave up at episode 6, you made a big mistake because the series righted itself immediately with the remaining episodes being some of the best of the series. Get caught up because season 4 premieres on January 31st.