How Fox is Promoting 'X2' - Mania.com



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How Fox is Promoting 'X2'

    September 26, 2003
Source: www.videobusiness.com

New York's Central Park will be taken over by 20th Century Fox Home Entertainment before its Nov. 25 release of X2: X-Men United as part of its multimillion-dollar campaign, which is comparable to its support for Ice Age last year. The X2 TV campaign will include 10 different spots appealing to different audiences.

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