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Fox Pulls Out of COMIC CON

By: Jarrod Sarafin, News Editor
Date: Thursday, July 19, 2007
Source: The La Times

Strange things are going on with Fox lately. First, earlier in the week, the Chicago Film Critics Association began a boycott on all Fox movies due to what they call "unfair" treatment. You can read that right here.

Now, Fox Studios is pulling out of Comic Con 2007 just a week before the show opens. What's the reasoning behind the Fox pullout? They're saying they don't have the "material" to support their panel exhibits.

From the LA TIMES:

Fox movies pulled from the schedule are "Jumper," directed by Doug Liman and starring Hayden Christensen; directors Colin and Greg Strause's update to the popular "Aliens vs. Predator" franchise; the Vin Diesel action film "Babylon A.D."; and "Hitman," starring Timothy Olyphant, based on the wildly popular video game of the same name.

"Fox is not going to be able to participate in Comic-Con this year," said Sean Dudas, the studio's vice president of national publicity on Wednesday. "The material wasn't ready and we only want to go out when we can put our best foot forward."

The last-minute cancellation is something of a upset as the major Hollywood film studios and their requisite genre divisions have increasingly made the annual trek to Comic-Con to launch and tease eagerly anticipated films and franchises, such as "Spider-Man," "300," and "The Chronicles of Narnia" directly to fans and media. An estimated 123,000 will be attending the convention.

This year Paramount and DreamWorks, Sony Pictures, Walt Disney, Universal, Warner Bros., New Line, Lionsgate and others have announced star-filled panels, screenings, sneak peeks and major promotional events.

"Obviously, we will have to find other ways to get materials out to the fans and hopefully those will be ready soon," Dudas added.

In addition to debuting clips from "Jumper," "Aliens vs. Predator 2," "Hitman," "Babylon A.D.," the studio had planned to tease Fox-Walden's "The Dark Is Rising," and "City of Ember." Fox-Walden did not return calls seeking comment.

Fox Atomic, the studio's youth-oriented genre division, still plans to hold raffles and giveaways around the Kevin Bacon film "Death Sentence" and the Rainn Wilson picture "The Rocker." The boutique division is also showing a line of graphic novels based on "28 Days Later," "The Hills Have Eyes" and "The Nightmare Factory."

David Glanzer, Comic-Con's director of marketing and public relations, said the cancellation was surprising.

"Every major studio usually has a presence at Comic-Con so for Fox to pull out a week before is very unusual," Glanzer said, adding that organizers were still trying to figure out how to fill the studio's time slot. "We're still going back and forth. We have in excess of 350 hours of programming so scheduling is like a giant Rubik's Cube. Otherwise, this year every major studio has committed to show up and participate."

 

What do you think, Maniacs? Not enough material to show for ALIENS vs PREDATOR, DARK IS RISING, etc? Didn't Vin Diesel's own website show plenty of material for BABYLON A.D last month?



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Comments/Responses
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woodwraith • Jul 19, 2007, 02:59am •
I'm actually looking forward to seeing Jumper. I have never been to any of these conventions. I'm sure they are a great forum for studios to get the voice of the customer so to speak in terms of what fans love to see. Either material just wasn't available for exhibition or someone was slacking in the pr department. Who knows. I'm sure someone will be disappointed with this bit of news.

Kevn • Jul 19, 2007, 07:53am •
Perhaps FOX is one the studios that are beginning to realize that their movies suck, and people want better fare. Or that people at CC wouldn't care about the differences between the different FOX entities and rip them a new one about all the great TV shows that are screwed with (Firefly, etc).

lincolnparadox • Jul 19, 2007, 08:29am •
While Firefly was a great show, it just didn't get the numbers that it needed to stay on the air. Lots of great shows get canceled, Fox isn't the only network to kill a fan-favorite (CBS with Jericho, and who could forget NBC with Quantum Leap).

Fox is just being cautious.

lincolnparadox • Jul 19, 2007, 08:30am •
While Firefly was a great show, it just didn't get the numbers that it needed to stay on the air. Lots of great shows get canceled, Fox isn't the only network to kill a fan-favorite (CBS with Jericho, and who could forget NBC with Quantum Leap).

Fox is just being cautious.

poltergeist • Jul 19, 2007, 09:03am •
Lincolnparadox, Some key guy at Fox really hated the show by never putting the show at the same time, jumping weeks and displacing air time, and not playing the episode in order, especially the first episode, which really established the 'verse, who passed the exact same NIGHT the show was cancelled, as a kind of special feature, not even part of the series.

So, yeah, Firefly's numbers weren't good.

jarodimus • Jul 19, 2007, 09:03am •
A huge part of why Firefly didn't "get the numbers it needed" was Fox's handling of the show. Demanding a re-done pilot shoehorning nine character introductions and a story in one hour, off-target advertising, showing episodes out of order, and time-slot shifting make it really difficult for a show to gain an audience.

*EDIT: And now I see that, while I was typing, poltergeist made the same points a few seconds before I did. Ah, well.

ImBillPardy • Jul 19, 2007, 09:08am •
I agree with poltergeist and jarodimus. At least Jericho and Quantum Leap got more than 10 episodes! Fox screws up A LOT of great shows with really bad advertising and scheduling. Firefly and Arrested Development both won major awards but FOX screwed with them to the point they died.

thescourge • Jul 19, 2007, 09:42am •
Fox always does this with genre shows/movies. From 1977...Star Wars...Uh, no you can have the *snicker* merchandising rights Mr. Lucas...to 1990...Brisco County...Dead in the water...let's move it, then move it some more...1991 Herman's Head...
1993...tried to bury X-Files on Friday nights, and they had the Ben Stiller Show...think they regret that one?...The Tick, Action!, That 80's Show, Undeclared...The list of shows that Fox pulled before giving a chance is ridiculous. Drive, (let's put in on during the summer! That makes perfect sense!) Justice, Killer Instinct (Good show...bad name!), Standoff, John Doe, Brimstone. Freakylinks, Harsh Realm, Firefly. It's like the people greenlighting shows recognize talent but the people scheduling and marketing have no clue. IMHO, TV shows should be showing genre trailers in the theatres with genre films and tentpole releases...

Captmathman • Jul 19, 2007, 10:04am •
For the record, Jericho is no longer canceled.
But how did this thread change from the original subject matter? Focus, people!
Is this really Fox not having suitable material, or some squabble with SDCC?

thescourge • Jul 19, 2007, 10:07am •
The point is that FOX has their head up their collective @sses!

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