"Ghost Rider" not being screened
By: Karl SchneiderDate: Thursday, February 08, 2007
Source: New York Post
According to the New York Post, Sony will not be screening Ghost Rider early for critics in an attempt to avoid opening day negative reviews.
The practice of having limited or no pre-screenings for critics is slowly becoming a common practice for films expecting poor reviews. The idea being that since reviews will only harm the films box office opening, it doesn't make economical sense to cater to critics.
Sony opens more movies 'cold' than any other major studio, and Ghost Rider will unofficially become the most expensive film ($120m) to ever take this approach.
KJ's Take: Oh come on, you didn't see this coming? I haven't seen anything to get me excited for this film and Sony is marketing the hell out of it. Seems to be working as it's tracking for a $30 million opening weekend. If I were them, I'd stick my middle finger up at critics too.
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