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Green Hornet Box Office Report

Breaking down the moola the Hornet has raked in

By Chris Beveridge     February 06, 2011
Source: Box Office Mojo


Seth Rogen and Jay Chou as the GREEN HORNET and Kato
© Sony Pictures

To say that Super Bowl weekend is a weak weekend for movie going is an understatement and you can see the full breakdown from Jarrod over here. We're going to take a look at how the Green Hornet has done now that it's been out in theaters for a month since we've got a fair bit of information in about it. This weekend saw it drop one place, from fourth to fifth, and it raked in a smooth 6.1 million across just over 3,000 screens, which is a 45.5% drop from the previous weeks take. This is pretty much expected after being out for this time and isn't a surprise since the majority of movies, especially in this season, rarely have any legs to it that can carry it through. Few movies have significant legs these days to begin with, with one of the exceptions of note in the last few months was with how Red did in 2010. 

So, what's up with Green Hornet? Can it be considered a success after its first month?

With an estimated budget of $120 million, sort of. Right now it's total worldwide take is at $147 million and there are markets where it still hasn't opened, but it won't generate a significant amount of revenue to really alter the landscape. With marketing and so forth, it's pretty much a wash at this point but it still has a number of revenue streams ahead of it with home video, pay per view and whatever it managed to gather via merchandising rights. The film opened strong back in its first week with a $33.5 million and that account for just under 40% of its domestic gross. The breakdown is interesting in that so far, it's made just over $87 million domestically which accounts for about 60% of its take while overseas it's netted about $60 million. It's only dropped about 500 screens in the past month, owing largely to a limited number of big action pieces out there of any name value, so it's held on by default in essence.

Going by its domestic revenues and its budget, it certainly didn't meet what it needed to. Add in the international take and it breaks even before adding in marketing costs, so overall there's money to be made with the movie since it'll clean up a bit more with home video, but it's hard to call it a straight out success. It's definitely one of the better January movies that's out there with what it's made and is ahead of what few other things really launched of note in January. It's still disappointing however that Yogi Bear has made almost $96 million. Granted, it took that 8 weeks to make that much money, so with a little luck, Green Hornet will at least do better than that if it holds out for another couple of weeks.

Personally, I don't see this becoming a franchise at this rate. Do you?


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COMMENTS AND RESPONSES

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Betenoire 2/6/2011 12:42:47 PM

I'd call it a wash. It'd would depend on if they can make a sequel for cheap enough to ballance out or not. Then again there are so many comic characters who haven't gotten a film chance studios may decide to go after one of them rather than another movie for one that did alright but not spectacular.

Wiseguy 2/6/2011 2:19:48 PM

DVD's should push it over the top but I read that Sony spent a total of about 200mil for production and P&A so right now it's still a bust. And since they handled basically 100% of worldwide distribution they didn't hedge their bets by auctioning other territories like some studios do so their on the hook for all of it.

At this pace a sequel is probably borderline  but I tend to lean towards Chris' opinion

Hectotane 2/7/2011 3:28:48 PM

I didn't watch the Green Hornet yet.  I'm not going to watch Yogi Bear.

The fact that "Green Hornet" is NOT "Yogi Bear," with the info I know now, is telling.

I think the time for movies about (comic-based) superheroes and men MANNING THE HELL UP is a good time as any.  Enough cartoons about stupid-looking, stupid-acting creatures and anime for NEETs already.

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