To say that Super Bowl weekend is a weak weekend for movie going is an understatement and you can see the full breakdown from Jarrod over here. We're going to take a look at how the Green Hornet has done now that it's been out in theaters for a month since we've got a fair bit of information in about it. This weekend saw it drop one place, from fourth to fifth, and it raked in a smooth 6.1 million across just over 3,000 screens, which is a 45.5% drop from the previous weeks take. This is pretty much expected after being out for this time and isn't a surprise since the majority of movies, especially in this season, rarely have any legs to it that can carry it through. Few movies have significant legs these days to begin with, with one of the exceptions of note in the last few months was with how Red did in 2010.
So, what's up with Green Hornet? Can it be considered a success after its first month?
With an estimated budget of $120 million, sort of. Right now it's total worldwide take is at $147 million and there are markets where it still hasn't opened, but it won't generate a significant amount of revenue to really alter the landscape. With marketing and so forth, it's pretty much a wash at this point but it still has a number of revenue streams ahead of it with home video, pay per view and whatever it managed to gather via merchandising rights. The film opened strong back in its first week with a $33.5 million and that account for just under 40% of its domestic gross. The breakdown is interesting in that so far, it's made just over $87 million domestically which accounts for about 60% of its take while overseas it's netted about $60 million. It's only dropped about 500 screens in the past month, owing largely to a limited number of big action pieces out there of any name value, so it's held on by default in essence.
Going by its domestic revenues and its budget, it certainly didn't meet what it needed to. Add in the international take and it breaks even before adding in marketing costs, so overall there's money to be made with the movie since it'll clean up a bit more with home video, but it's hard to call it a straight out success. It's definitely one of the better January movies that's out there with what it's made and is ahead of what few other things really launched of note in January. It's still disappointing however that Yogi Bear has made almost $96 million. Granted, it took that 8 weeks to make that much money, so with a little luck, Green Hornet will at least do better than that if it holds out for another couple of weeks.
Personally, I don't see this becoming a franchise at this rate. Do you?