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Green Lantern Wins Soft Opening

The Ryan Reynolds film manages only $69 million worldwide.

By Jarrod Sarafin     June 19, 2011

 

It looks like Warner Bros. Pictures just could not capture the opening audience it wanted for their premiere of Green Lantern. A film opening up with $52.7 million would normally be a great debut for most film releases throughout the calendar year but as this is the summer tent pole season with big studios throwing down huge chunks of cash before their film ever arrives on the silver screen, those debut expectations reach the stratosphere from executives in Hollywood. Such was the case here with the studio hoping the superhero adaptation of Lantern would pull in $55 million or higher in its domestic bow.
 
The nearly $53 million it did grab from 3,816 theaters across the nation has it landing behind the recent comic openings of Thor ($65.7 million) and X-Men: First Class ($55.1 million). It’s also well short of past comic ventures like Fantastic Four ($56.0 mil), Fantastic Four: The Rise of the Silver Surfer ($58.0 mil) and The Incredible Hulk ($55.4 mil). Its estimated Father’s Day weekend attendance was even less than known comic fare such as Daredevil and Ghost Rider.
 
With a production budget of $200 million (not including marketing), Warner Bros. Pictures president of domestic distribution Dan Fellman hopes that the release will pick back up over the next few weeks with strong repeat performances.
 
“I would have loved to see $55 million, but we have to let things play out. Schools are out now, so if we left anything on the table, we should pick it up during the week,” Fellman said.
 
In its early foreign markets, Green Lantern found only $17 million from international waters, translating to a global opening weekend of only $69.6 million for the studio. Males made up a majority of the audience at 64%, with 63% of those buying tickets being over the age of 25.
 
Following in 2nd place is last weekend’s winner, Super 8. The J.J. Abrams-directed sci-fi thriller fell only 40% in its sophomore effort, finding another $21.2 million in coin. With the film showing in 3,408 theaters across the states, the second frame’s numbers increased its domestic cume to $72.7 million after 10 days of release. Abrams and producer Steven Spielberg managed to keep its production budget down to only $50 million so it’s a decent venture for the folks at Paramount.
 
Fox had the other new wide release this weekend with Mr. Popper’s Penguins debuting in 3rd place. Despite its marketing campaign geared straight towards the Father’s Day audience and coming in with the family-friendly PG rating, the adaptation of the classic children’s tale found only $18.2 million on 3,339 theaters. Still, it’s not too bad an opening for Jim Carrey here as director Mark S. Waters kept his budget down to $55 million.
 
With 58% of its audience under the age of 25, Fox’s president Bert Livingston seemed optimistic about its replay value and the next few reports.
 
“It’s a funny movie, and it’s got penguins. You know how popular penguins are. And Jim Carrey has been in some of my favorite movies,” Livingston said.
 
Taking down the 4th place spot is the returning X-Men: First Class. The Fox comic prequel crossed the $100 million mark at the beginning of the week and with the $11.5 million it found over its third frame has a domestic score of $119.9 million. With an international haul of $162.1 million over it first two weeks in foreign markets, the latest X-Men installment has $282.0 million worldwide. Budget was set at $160 million.
 
And taking up the 5th place spot is R-rated comedy which continues to impress. That would be Warner Bros. Pictures’ sequel The Hangover Part II finding another $9.6 million on 3,460 theaters over its fourth weekend. Despite all the heavy competition saturating the markets out there, the comedic re-teaming of the Wolf Pack now stands atop the domestic race this year with $232.6 million in local receipts. With the film also finding another $256.0 million overseas, the studio has a global cume of $488.6 million. Not bad for a film costing only $80 mil to produce.
 
The domestic box office took a 24% slide downward overall with none of the new releases hoping to keep stride with last year’s release of Toy Story 3.
 
Before we get to the rest of the top 10 and the global box office race, we’d like to take this moment to wish all the dads out there a great Father’s Day.
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Green Lantern
$52.6 mil
3,816
$13,806
$52.6 mil
$200
2
Super 8
$21.2 mil
3,408
$6,235
$72.7 mil
$50
3
Mr. Popper’s Penguins
$18.2 mil
3,339
$5,451
$18.2 mil
$55
4
X-Men: First Class
$11.5 mil
3,375
$3,407
$119.9 mil
$160
5
Hangover Part II
$9.6 mil
3,460
$2,785
$232.6 mil
$80
6
Kung Fu Panda 2
$8.7 mil
3,469
$2,508
$143.3 mil
$150
7
Bridesmaids
$7.4 mil
2,573
$2,910
$136.8 mil
$32.5
8
Pirates of the Caribbean 4
$6.2 mil
2,742
$2,274
$220.3 mil
$250
9
Midnight in Paris
$5.2 mil
1,038
$5,045
$21.7 mil
$30
10
Judy Moody
$2.2 mil
2,524
$888
$11.1 mil
$20

 
Here’s the global summer numbers as they currently stack. Pirates of the Caribbean: On Stranger Tides inches closer towards the coveted billion dollar mark for Walt Disney Pictures while Warner Bros. find themselves in 3rd place with The Hangover Part II overtaking Thor’s global tally.
 
Pirates of the Caribbean: On Stranger Tides Numbers:
Budget: $250 mil
Opening: $90.1 mil

Domestic: $220.3 mil
Foreign: $731.9 mil
Worldwide: $952.2 mil
 
Fast Five Numbers:
Budget: $125 mil
Opening: $86.1 mil

Domestic: $206.8 mil
Foreign: $385.0 mil
Worldwide: $591.8 mil
 
The Hangover II Numbers:
Budget: $80 mil
Opening: $85.9 mil

Domestic: $232.6 mil
Foreign: $256.0 mil
Worldwide: $488.6 mil
 
Thor Numbers:
Budget: $150 mil
Opening: $65.7 mil

Domestic: $176.1 mil
Foreign: $259.1 mil
Worldwide: $435.2 mil
  
Kung Fu Panda 2 Numbers:
Budget: $150 mil
Opening: $47.6 mil

Domestic: $143.3 mil
Foreign: $280.0 mil
Worldwide: $423.3 mil
 
X-Men: First Class Numbers:
Budget: $160 mil
Opening: $55.1 mil

Domestic: $119.9 mil
Foreign: $162.1 mil
Worldwide: $282.0 mil
 
Green Lantern Numbers:
Budget: $200 mil
Opening: $52.6 mil

Domestic: $52.6 mil
Foreign: $17.0 mil
Worldwide: $69.6 mil
 
 
Friday, June 24, 2011 Releases:
Wide
Cars 2 (3,900+)
Bad Teacher (3,000+)
Limited
Conan O’Brien Can’t Stop
A Better Life
Around June
Raw Faith
Strangers Online
Turtle: The Incredible Journey
The Man Who Fell to Earth
If a Tree Falls
 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 76
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dalgoda 6/19/2011 1:36:26 PM

I think WB will have a decision on their hands regarding the sequel as I don't see this ending up a huge hit.  I'm not a huge GL fan but saw it in theaters to show my support for comics based movies in hopes of more getting made.  Hopefully this ends up with good legs in the coming weeks and gets a sequel (and more DC character movies).

DaForce1 6/19/2011 1:48:58 PM

 " and it’s got penguins. You know how popular penguins are."

If that's the best thing you have going for your movie, then you might be in trouble and may need to start looking for another job. As for Warner Bros., again they need to put someone in charge of their movies that knows both the comic books AND cinematics. Bruce Timm would be an excellent choice since he currently heads up the popular DC animated features department. This movie by committee crap needs to stop, and they need to have one singular vision to pull it all together the way Marvel has done. Otherwise there will be no Justice League movie if WB keeps pumping out half-baked crap like Green Lantern, Superman Returns, and Jonah Hex.

Wiseguy 6/19/2011 1:51:54 PM

I'm hoping like you dalgoda but with the mixed reviews is getting from fans and bad from critics is hard seeing this film having legs. Gotta hope for killer overseas numbers, killer numbers from tie-ins and toys and like I said before hopefully DC/WB will recognize they have a character worthy of a franchise and will soldier on with a sequel anyway

I thought the film deserved better myself. I didn't think it was that far from Thor. But sometimes minds are made up and critics' just cemented what some already thought or wanted to think IMO

Anyway CARS is gonna kill this weekend. It's already getting good buzz. I've heard that is better than the first and the usual stuff about Pixar delivering again, no surprise there I thought the film would be good from the start.

Lastly, CAPTAIN AMERICA (my top superhero film this year) was also screened and the word leaking out is that it is damn good too. Some already saying better than IronMan and more emotional than folk would expect for this genre, this coming from 3 different sources including Variety. So it looks like Cap will save the summer indeed, as it should be the case

evilbeagle 6/19/2011 1:54:50 PM

whatever happed to the June blockbuster?  I still think my theory of improved home theaters combined with rising movie house prices is going to be the death of box office bank like we've seen in the past (attendance).  I know the current economy doesn't help, but studies show that even struggling families will spend dollars on entertainment.

I don't think you can just make the argument that good movies is the answer.  Transformers is the prime example that suck-ass movies can make a lot of bank.  I'm not an economist, but I have often wondered what would happen if the $5 movie ticket made a comeback.  Wouldn't it be better to fill more seats at lower the cost than what's happening with trying to recoup money through 3D?

I may see GL if the opportunity presents itself, but I may just be waiting for Cap and Harry Potter before returning to the theater...

goirish83 6/19/2011 2:23:41 PM

I saw this yesterday, and I really enjoyed it.  Not as much as Thor, but it was good.  Not having Hector Hammond could have made the movie stronger.  They stayed true to the canon on how Hal got the ring, etc.

I think a big problem is that too many people actually listen to reviewers............WHY ?  it"s someones opinion.  There were posters on the review thread that flat out refused to see this movie based on what others thought, or by the basis of a trailer..............that's weak people.....weak.  If we go strictly by trailers then with all due respect, Transformers 3 will be the greatest movie ever in my opinion, but, that's only my opinion.  Not everyone on this site is always gonna agree with everyone else, but just to not see a movie based on what others think is just dumb.

And..................................glad to see Super 8 is continuing to do well, that was a terriffic movie. 

evilbeagle............great points about the ticket prices.

Tienaai 6/19/2011 2:26:01 PM

I feel for the Green Latern fans, but this was a  netflix rental from the first trailer to even today after the soft opening and bad reviews.  Just didn't interest me....and, yes, Ryan Reynolds was a BIG part of that.  Nathan Fillion "could" have saved it and made me go see it.  Very excited to see Transformers 3!!   We are planning a get away weekend to the coast over the 4th.  TF3 will be in there somewhere.  Then Harry and Cap for sure.  And The Killer Elite has sparked my curiousity.

And our local cinema only charges $6 for non 3d matinees. 

 

dalgoda 6/19/2011 2:50:56 PM

$4 for non 3D matinees here where I live, so we see a lot of movies.  I enjoyed GL but Thor and Super 8 have been my family's favorite movies so far this summer.

raa2001 6/19/2011 2:53:53 PM

 I thought the movie wasn't that bad. It just needed a more epic battle that included most of the green lanterns. I would have liked to have seen more Sinestro.  Mark Strong did an excellent job playing him.

evilbeagle 6/19/2011 2:55:08 PM

I'm sorry, but when you call for Nathan Fillion and talk highly about Transformers in the same post, you instantly lose my attention : ) 

Fillion is not a leading man on the big screen.  Never has been.  Never will be.  Only the firefly fans...

TheSleeper 6/19/2011 3:06:23 PM

 This really needed to be a better movie if the studio wanted it to do better.  If the movie continues to underperform (and word is foreign b.o. has been mushy too) then the hoped for sequel might be at risk.  No new franchise, Iron Man style. That's too bad.

Looking forward to Cap in July though! That film looks awesome, so far.

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