GRAND THEFT AUTO IV has pushed past HALO 3 and PIRATES OF THE CARIBBEAN: AT WORLD'S END to set the record for the biggest opening week of any entertainment product.
Publisher Take-Two Interactive has confirmed that GRAND THEFT AUTO IV sold over six million units in its first week, grossing over $500 million in consumer sales. GTA IV sold approximately 3.6 million units, worth $310 million, on its opening day April 29.
Microsoft's HALO 3 had the previous record with an approximately $300 million gross in its first week.
Currently GTA IV has a very good chance at beating the sales figures of previous franchise entry GRAND THEFT AUTO: SAN ANDREAS, which sold a boffo 21.5 million units, one of the highest totals ever for a videogame.
Take-Two executive chairman Strauss Zelnick said in a statment, "'GRAND THEFT AUTO IV's' first week performance represents the largest launch in the history of interactive entertainment, and we believe the retail sales levels surpass any movie or music launch to date."