HALLOWS Has $330 Mil Debut - Mania.com



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HALLOWS Has $330 Mil Debut

First half of Harry Potter 7 earns $125 mil first weekend.

By Jarrod Sarafin     November 21, 2010


Harry (Daniel Radcliffe) proving profitable in HARRY POTTER AND THE DEATHLY HALLOWS: PART I(2010).
© Warner Bros./Bob Trate

 

There was never a question as to who would be taking down the win this weekend. When it comes to box office franchise profitability, Harry Potter does what he does best and that’s pulling in cauldrons full of cash for Warner Bros. Pictures. The only true question for movie lovers was how much cash it would be. Splitting one story into two movies, with the first half being mostly exposition, could backfire for any studio and we don’t even need to mention the last-minute cancellation of the 3D coverage. Neither aspect played much of a factor with Harry Potter and the Deathly Hallows: Part I conjuring up a magical $330.1 million worldwide in its premiere weekend.
Warner Bros.’ first installment of the final adventure opened up with $125.1 million in the domestic market and another $205 million in its first five days abroad. The U.S. opening is the franchise’s best opener to date---far ahead of 2005’s Harry Potter and the Goblet of Fire ($102.6 mil)---and also comes in as the 8th best opening weekend of all-time.
"One of the greatest accomplishments here is that we have been able to age the franchise," Warners’ distribution chief Dan Fellman said. "We have been able to keep our fan base as the characters have aged and the movies have become darker. And the three main actors have become really terrific, adult actors."
With the Thanksgiving holiday coming very shortly and a large portion of schools out this week; insiders are projecting it to hit the $400 million domestic mark over the next month. Such a run could put it within spell distance of 2010’s current champion, Toy Story 3 ($415 mil).
The film’s foreign gross of $205 million came from 91 foreign territories while the studio also took down the IMAX worldwide record by earning $16.6 million on 340 of their auditoriums.
"I'm thrilled that we broke records with Harry Potter, because we have been a part of the franchise since Harry Potter 3," Imax Filmed Entertainment president Greg Foster said. "We're Harry Potter people."
For a look at the franchise’s profitable run at the box office, check out the totals as well as a look back at the previous installments’ profits down below.
Following in 2nd place is the previous reigning champion Megamind. Paramount and DreamWorks’ 3D animated adventure crossed the $100 million threshold in its third weekend by laughing up another $16.1 million in sales. The latest numbers has increased its domestic tally to $109.4 million, pretty decent territory for the film which cost $130 million to produce. If you include the early $26.9 million the studio has taken in from early foreign distribution, the film has overcome the budget with a worldwide tally of $136.4 million.
20th Century Fox’s action vehicle Unstoppable dropped a slot in its sophomore frame to 3rd place by rolling down another $13.1 million. Dropping 42% in its second weekend isn’t considered such a bad development in most cases but with the holiday saturation poised to strike theaters, we have to wonder whether the flick will come close to its $100 million price tag before dropping out of the top 10. At the moment, it has a domestic score of $41.9 million after 10 days of release.  
While Warner Bros. Pictures is swimming in green with their latest Potter adventure, the studio is also enjoying a modest success story with Todd Phillips’ latest buddy comedy Due Date. Taking in another $9.1 million for 4th place has helped the release pass its $65 million budget with a total of $72.6 million.
And landing in the 5th place spot is the other new wide release this weekend, Lionsgate’s action thriller The Next Three Days. Featuring stars such as Russell Crowe and Liam Neeson, the Paul Haggis-directed film opened up on 2,564 theaters and earned only $6.7 million. Its lackluster debut came from an audience which was 55% female, with 83% being aged 25 years or older. For their part, Lionsgate is disappointed with the performance but hopes an older audience comes out and gives it some legs.
"It was a disappointing start, but because of the older audience make-up and their movie-going habits we are hopeful the film will have solid playability," Lionsgate distribution topper David Spitz said.
Overall, with the top 10 collectively pulling in $185.3 million, there was a 25% drop from the same frame last year.
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Harry Potter and the Deathly Hallows: Part I
$125.1 mil
4,125
$30,332
$125.1 mil
$150
2
Megamind
$16.1 mil
3,779
$4,280
$109.4 mil
$130
3
Unstoppable
$13.1 mil
3,209
$4,082
$41.9 mil
$100
4
Due Date
$9.1 mil
3,229
$2,834
$72.6 mil
$65
5
The Next Three Days
$6.7 mil
2,564
$2,633
$6.7 mil
----
6
Morning Glory
$5.2 mil
2,544
$2,057
$19.8 mil
$40
7
Skyline
$3.4 mil
2,883
$1,190
$17.6 mil
$10
8
Red
$2.4 mil
2,034
$1,213
$83.5 mil
$58
9
For Colored Girls
$2.4 mil
1,216
$1,974
$34.5 mil
$21
10
Fair Game
$1.4 mil
386
$3,808
$3.7 mil
$22

 
It’s hard to put into words just how successful a franchise the Harry Potter property has been for Warner Bros. Pictures. So we’ll just show you down below how well the films have done in both domestic and foreign markets over the last decade.
Keep in mind also that there’s no inflation tacked on to the earlier releases. For example, if we added it, “Sorcerer’s Stone” would have around $444 million in domestic coin instead of the $317.5 million that is listed.
 Let’s now look at those totals…
 
Harry Potter and the Sorcerer’s Stone (2001)
Budget: $125 mil
Opening: $90.2 mil

Domestic: $317.5 mil
Foreign: $657.1 mil
Worldwide: $974.7 mil
 
Harry Potter and the Chamber of Secrets (2002)
Budget: $100 mil
Opening: $88.3 mil

Domestic: $261.9 mil
Foreign: $616.6 mil
Worldwide: $878.6 mil
 
Harry Potter and the Prisoner of Azkaban (2004)
Budget: $130 mil
Opening: $93.6 mil

Domestic: $249.5 mil
Foreign: $546.0 mil
Worldwide: $795.6 mil  
Harry Potter and the Goblet of Fire (2005)
Budget: $150 mil
Opening: $102.6 mil

Domestic:
$290.0 mil

Foreign:
$605.9 mil

Worldwide: $895.9 mil
 
Harry Potter and the Order of the Phoenix (2007)
Budget: $150 mil
Opening: $77.1 mil

Domestic: $292.0 mil
Foreign: $646.2 mil
Worldwide: $938.2 mil
 
Harry Potter and the Half-Blood Prince (2009)
Budget: $250 mil
Opening: $77.8 mil

Domestic: $301.9 mil
Foreign: $632.0 mil
Worldwide: $933.9 mil
 
 
 
Harry Potter Franchise Total (not including inflation)
Domestic: $1.712 billion
Foreign: $3.703 billion
Worldwide: $5.416 billion
 
As you can see, that’s a lot of cash even without the inflated numbers. Over $5 billion in worldwide ticket sales and we’re not including what these final two installments of “Deathly Hallows” will pull in when all said and done next summer. Nor are we tacking on the billion dollar merchandising empire the studio has built around the property. It’s little wonder that Warner Bros. Pictures and other studios are searching hard to find the next franchise of fantasy tales that could perform half as well as the Harry Potter brand.
Let’s now look at what Harry Potter will be running up against over the Thanksgiving holiday. There’s four wide releases set to premiere wide this Wednesday but the one who’s looking to charm the most out of the family demographic will be Walt Disney Pictures’ Tangled, with their next animated adventure hitting at least 3,500 theaters across the nation.  
 
Wednesday, November 24, 2010 Releases:
Wide
Tangled (3,500+)
Burlesque (2,800+)
Faster (2,300+)
Love and Other Drugs (2,300+)
Limited
Break Ke Baad
The King’s Speech
The Nutcracker in 3D

COMMENTS AND RESPONSES

Showing items 1 - 10 of 14
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Clownican 11/21/2010 8:15:52 PM

I'm a 29 year old male. I have no problem admitting that I have enjoyed each and every Harry Potter movie. Prisoner of Azkaban was my favorite. Wasnt able to make it to see the new one yet but will probably see it next weekend.

wessmith1966 11/21/2010 10:02:35 PM

I've read all of the books and have seen all of the HP movies and have really enjoyed them. After reading Deathly Hallows and reading that the book would be split into two movies I was a little nervous about the first movie. I know it's getting good reviews and banked a ton of money, but I was pretty bored with the movie. I understand this is setting the stage for a wham bam thank you maam part 2, but the movie really dragged for me. The book did too for that matter. Still, the movie was well done and I'm looking forward to part 2.

I'll be in and out this week, so I want to wish all my fellow maniacs in the US a very happy Thanksgicing.

SarcasticCaveman 11/21/2010 10:36:50 PM

Well, I've seen the top 3 movies now...by the way, an open letter to Tony Scott:

I enjoyed Unstoppable well enough.  It was well acted, solid script, etc...however, your penchant for the "close-up, extreme close-up, back to close-up, side angle, other side angle, other side angle extreme close-up and back to regular close-up" style is REALLY wearing thin.  It worked for Man on Fire, and it works for action scenes...it does NOT make onscreen paperwork scenes any more exciting.  Cut it out.

 

fatpantz 11/22/2010 3:17:04 AM

Lol!! Well said Caveman!!!

kempmike79 11/22/2010 4:28:28 AM

I guess my estimate of $90 million was a little low then!

Dazzler 11/22/2010 5:00:03 AM

I saw Morning glory giving Harry butthole potter some time to calm down.  It's pretty funny for a Ford movie.  His getting old mono tone work helps him in this.  I really wish he would do more sci-fi again, even if not Star Wars.  My all time fav for him is actually Air Force one to tell the truth for me.  "Get the hell off my plane!"

 

 

ponyboy76 11/22/2010 6:28:45 AM

I decded not to read the books after seeing the first Potter film and have really enjoyed the movies as they went along. The stories became more adult oriented after Prisoner of Azkaban. Its crazy to see those kids 10 years later with stubble and what not.

I saw it last night in a packed theater. It was good and very different from the previous movies in my opinion. Maybe because it was more of a journey film. The only thing I could have done without was all the tent scenes. I know they were important but they seem to be a tent scene every 15 mins.

karas1 11/22/2010 6:46:24 AM

I saw Harry Potter yesterday.  the theater was far from packed, but it was a good house for our sleepy little local theater.

I enjoyed it very much.  Yeah, the tent scenes got a little old, but I appreciated what they were trying to do in giving Harry's search a sense of time.  It FELT like they were spinning their wheels and getting nowhere fast, which is what I assume happened in the book.  Without all that tent time it would have seemed like they were accomplishing their goals quickly.

Still haven't seen Unstopable, maybe next weekend.

wessmith1966 11/22/2010 7:02:53 AM

@ponyboy...I agree about the tent scenes; it's even worse in the book. I enjoyed the movie (and the book), but it was just too drawn out for me. I guess I was so used to the formula of the previous movies (books) and that's my problem. The movie's good, and like you said it's been cool watching these kids grow up on film. It's been an amazing journey, something we probably won't ever see in film again.

ddiaz28 11/22/2010 9:37:26 AM

Yeah Karas, in the book they spend a lot of time going around in circles trying to fiugre out what to do.  They don't have much to go on and basically rely on chance encounters to pick up the clues they need to find the horcruxes.  The downtime really emphasized the difficult position they've been put in and increases the tension between the characters.  Haven't seen the film yet but I hope that comes across in it.  You are probably right about the sense of time too which is a good thing IMO.   I found that in a lot of the films, since they are cramming a whole year of school into 2 hours, it was hard to get a sense of how much time was really passing.

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