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DarthBob 3/26/2012 6:03:51 AM

The Hunger Games's success demonstrates further that there is more to making a movie successful than just making a good movie.  Who's the target audience for John Carter?  Disney never figured it out.  Many well made movies do not have mass appeal; The Artist and Hugo for examples.  Some excellent movies take a while for people to notice and recognize as great; The Shawshank Redemption for example.  I didn't love this movie, but I also didn't hate it.  Regardless of your review it seems that the studio nailed it with its target audience and offered up enough regard for the source material resulting in $155 million dollars!

Also, what is up with Batman anyway?  Prior to The Hunger Games I saw trailers for Prometheus, The Avengers, Abraham Lincoln: Vampire Hunter, and others but no TDKR!?!?!  Leading up to The Dark Knight there was all kinds of marketing; Why So Serious posters everywhere for example.  I didn't see a single poster in the theater for Batman.  I'm wondering if there is concern that this is going to be a major flop because you can't understand the villain when he speaks and they are saving cash.

Wiseguy 3/26/2012 6:22:14 AM

I don't think TDKR or Avengers are going to beat that opening. I think both will probably end up making more over the long haul though. I think this'll die down but who knows.

With Twilight series I thought it was an exception to the rule but now this confirms it, tweens rule, girls rule and once they do all the wannabe cool adults follow because they want to be hip and up to date with the kids.

If it wasn't for all the Marvel films and Avatar sequels and The Hobbit and Prometheus I'd kill myself to end the agony :)

Wiseguy 3/26/2012 6:34:43 AM

Oh yeah, John Carter is up to 234mil worldwide. Yeah definitely a money loser but I think respectable if you ignore the budget. Too bad so many critics kept harping on that instead of the film itself.

OK having a hard time letting go ;)

Hobbs 3/26/2012 7:00:53 AM

That's okay, Disney has the pixar movie Brave coming out this summer.  That should shore up the short fall that JC is causing or they can raise tickets to Disney World to make up the difference. 

karas1 3/26/2012 7:17:07 AM

I saw The Hunger Games yesterday and really enjoyed it.  I had never heard of the series before a few weeks ago and didn't know what to expect but I was impressed.  It was well acted, had a good story, good FX and was very entertaining.  The wolf creatures at the end were a little dodgy but since they were supposed to be artificially created killing machines and not real animals that was OK.

I enjoyed John Carter but I think The Hunger Games was a better movie.  The story was less convoluted and easier to follow.

ddiaz28 3/26/2012 7:41:46 AM

Wanted to see Hunger Games this weekend but both my movie buddies' wives wanted to see it with them.  I actually ended up double dipping and seeing MI4 again in IMAX.  My friend I was out with never saw it so I figured it was worth another watch.  Glad I did too since I finally got to see the DKR clip.  I'll be seeing Hunger Games this week, alone.  My wife isn't really interested in it. 

I just reread the book in the last 3 days so I'm psyched to see it.  I'm glad it did so well.  I don't think it made so much only because it appealed to young girls but because it appealed to both men and women of all ages.  It has a wider audience than Twilight which doesn't really have the appeal for men.  Just like someone else said, it's making sure you attract and advertise to the right audience. 

John Carter didn't do that.  There was no hype created.  It was a great film so it sucks that it's forever going to be considered a failure and thus may not continue.  But Disney obviously didn't figure out a good way to sell it to the masses.

redvector 3/26/2012 10:18:20 AM

I'm with DarthBob on the MIA TDKR trailer. The movie's been in the can for awhile now and they still don't have a trailer for it? The teaser trailer and some of the still images for it didn't impress me at all.  Bane's voice was so terrible that he sounded like Kermit the Frog with a mouth full of marbles.

keithdaniel 3/26/2012 10:30:33 AM

Robert, you should've put up the box office charts that included the budgets and other stats.  It would've made it easier for the viewer to keep track of how well the movies are doing in relation to their budgets etc.

alienstatue 3/26/2012 10:34:06 AM

TDKR is still in post-production though. I figured we won't get a new trailer until May-ish. Still debating if I should see Hunger Games in the theatre or wait until DVD. Next week is Wrath of Titans, and it looks to be a great improvement over Clash, I'm kind of worried it might get left in the Shadow of the Hunger Games craze next weekend.

hanso 3/26/2012 10:42:31 AM

 redvector, there is a trailer out already, it dropped back in december with the sherlock flick.  there is also a teaser trailer and the first 7/8 mins of the flick were also released.  the marketing for the flick is about the same as last time except the viral campaign.  we're still like 4 months away from the release anyway so plenty of time to create awarnes of the flick.  not that its needed.

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