The \'I Believe in Harvey Dent\' leg of the \'Dark Knight\' viral, fan-participation marketing turns off one fan in Arizona, due to poor planning and execution:
Yeah, so this Dentmob" />
"Harvey Dent" loses voters in Phoenix
March 18, 2008
Source: www.collider.com
The 'I Believe in Harvey Dent' leg of the 'Dark Knight' viral, fan-participation marketing turns off one fan in Arizona, due to poor planning and execution:
Yeah, so this Dentmobile business is not that interesting.
First of all, and perhaps this was classic Arizona fortune coming into play, good luck even finding the damn thing. The Dentmobile was scheduled to make three stops in Scottsdale this day, and I spent the first two time periods walking and driving around like a moron hoping just to witness the commotion, much less partake in it. No dice.
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