Industry News


High Scale Theaters Coming Soon

By: Jarrod Sarafin
Date: Wednesday, March 26, 2008
Source: Hollywood Reporter

Not what I would call genre news but I'm passing it along anyway. The Hollywood Reporter says that new deluxe cinema will open this year in suburban Chicago, one of 50 U.S. multiplexes set for construction during the next five years through a new $200 million joint venture headed by Australian entertainment conglomerate Village Roadshow.

The planned theaters will boast boosted amenities, including plush reserved seating, special parking privileges and upscale food and beverage offerings with seat-side waiter service.

Some or all of those offerings are available at existing deluxe cinemas in select U.S. markets that charge $20 or less for movie tickets. But Gold Class auditoriums will feature a 40-seat-maximum patron capacity and an even higher-end atmosphere, at the estimated price of $35 per ticket.


Village Roadshow Gold Class Cinemas also plans to open a site in Redmond, Wash., by year's end, with about 20 additional sites planned for rollout by 2010.

Companies partnering with Village Roadshow in the joint venture include Act III Entertainment, a company co-owned by Norman Lear and Hal Gaba; Michael Lambert's Lambert Entertainment; and the Retirement Systems of Alabama, a pension investment fund.

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Comments/Responses
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Moz72 • Mar 26, 2008, 05:26am •
Is concierge service included?

hanso • Mar 26, 2008, 05:47am •
Great, a theater I won't be visiting. Why would I pay $35 to see a movie? I can buy the blu ray for that kinda money.

Derahk • Mar 26, 2008, 06:37am •
Bad idea is BAAAAD!!!

Hanso is the voice of the majority. The reason why people go to the movies less is the price, especially with the economy the way it is now.

The middle class, who I assume this is marketed to, have the HD experience setup and watch movies from home, that's why Netflix's stock is on the rise.

Anyway, I would only dream about attending this theater for the mega blockbusters or old favorites.

I mean, who would see Juno there?

hanso • Mar 26, 2008, 07:06am •
You pay $35 but I bet the popcorn isn't included in that.
Basically the money would cover, the movie, a nice reserved seat, the chance to watch the movie with just 40 people, a waiter who you will have to tip and a private parking, which they will probably charge for that also.

By the end of the night you will have spend like $60, on just one person. If you can afford it then I guess it's cool but saldy I can't. I'll stick with regular theaters, having to find my own parking spot, getting up myself to buy the popcorn and seeing the film with a hundred plus people.

fft5305 • Mar 26, 2008, 07:17am •
I don't know. I'd consider it on special occasions or for certain movies. It's a lot of money, but 40-seat capacity? That means a lot less likely to have an annoying kid kicking the back of your seat or group of teenagers jumping up & down out of their seats. Also, seat-side wait service? It's would be basically like going out to a nice dinner, but getting a movie along with it. Like I said, I'd consider it. It would depend a lot on tons of other factors (location, food price, food quality etc...).

wessmith1966 • Mar 26, 2008, 07:21am •
Does this mean that there will be people walking round to shut up the idiots who can't seem to help themselves from talking during the movie? I'd pay extra for that. How about sushi during the movie? It would be fun to visit a theater like that once as a novelty, especially for a movie I've been anticipating, but I can't see doing that for every film I see.

monkeyfoot • Mar 26, 2008, 07:21am •
Do they serve sushi?
I imagine if you are impressing a date/wife, and it was a 3D IMAX I could perhaps see it. But it certainly wouldn't be a regular thing. The cost and what you get for it doesn't thrill me. It should also include a dinner at a nice restaurant attached to the theatre. Massaging chairs maybe. Something, I dunno.

troopershades • Mar 26, 2008, 07:29am •
i already have a high scale theater where i live. its called the alamo drafthouse. well its my idea of high scale anyways. any place that serves booze and pizza and burgers etc and also promises to throw people out who talk, have a phone ring, and doesnt allow crying babies is the best theater in the world.

kaybar • Mar 26, 2008, 07:33am •
I'm in fft's camp. When I was in school out in Pittsburgh their Loew's Waterfront theatre (now an AMC but completely unchanged) had VIP seating in most of their auditoriums

VIP seats were located in the middle-middle of the theatre on hardwood flooring, the leather seats were huge, and you had access to the theatre's full bar and restaurant menu...which you could take into the theatre.

But best of all these VIP seats are lettered and numbered; you could arrive 10 minutes late on opening night of the biggest summer blockbuster and still have the best seats in the house. Then again these VIP tix still retail for only around $13-14, about $5 more than regular ticket prices. For big movies it was TOTALLY worth it. A $35 ticket tho, that is a bit too rich for this guy's blood.

MercurialHyperbole • Mar 26, 2008, 07:50am •
Ridiculous.

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