An A-list star of the B-movie set, horror movie icon Bruce Campbell is best known for his over-the-top machismo as Ash in lifelong friend Sam Raimi’s Evil Dead film series. He made cameos in all three blockbuster Spider-Man movies, also directed by Raimi. Currently, he can be seen on USA’s Burn Notice and in the horror comedy, My Name is Bruce. In the latter, he not only stars as himself in this spoof of his cult status, but also co-produce and directs.
Kurt Anthony Krug for Mania: How did this movie come about?
Bruce: It was Mark Verheiden’s idea, who wrote it. He pitched the concept before it was written, and it was in partnership with his buddy, Mike Richardson, who owns Dark Horse Comics. They pitched the idea to me and I said, “Sure, make fun of myself for 90 minutes. Let’s go for it.”
Mania: How much different is the real Bruce Campbell than the one we see on screen in this movie?
Bruce: (Long pause) Do you even have to ask? If there’s any similarity at all, we’ve got problems.
Mania: You have a great humor about everything. You can easily make fun of yourself. You make no apologies. What life experiences contribute to your style of humor?
Bruce: I have a sense of reality, I guess. I don’t take this stuff too seriously because it’s fake. There are a lot of people with very difficult jobs that are very important. Y’know, entertainment is cool; it does have its place, but it doesn’t mean any more than that.
Mania: I notice that you are directing a lot more these days. Do you prefer that over acting?
Bruce: It’s something I just want to add to my repertoire. I enjoy it very much. In the low-budget, most people don’t have any more experience than I do. I prefer to have control over my own destiny if I can.
Mania: What’s it like being a pop culture icon? Movies like Evil Dead have a strong cult following.
Bruce: It feels good. There’s a strong base. They’re crazy people and I love ‘em all… I saw the (Evil Dead Musical) and it was fun.
Mania: Can you talk about Working with the Raimis, Sam and Ted?
Bruce: It’s been good. I love the Raimis. They’re my Cohen Brothers in a way. It’s nice to cultivate a friendship and a professional relationship over 30 years now. You don’t have to beat everything to death; you can work a little more in sign language.