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Hobbit Limited HFR Release
Not all major cities will get it
By Robert T. Trate
August 08, 2012
Warner Bros. is convinced that high-frame-rate movies are the next big thing — but they’re keeping the first HFR release fairly small, Variety's David Cohen reports the following: According to source familiar with Warner’s release plans for Peter Jackson’s first HOBBIT, the HFR version will go out to only select locations, perhaps not even into all major cities. People who have seen much of the film in 48 frames-per-second 3D tell Variety the picture now looks vastly better than the test footage shown this April at CinemaCon, which had not yet undergone post-production polishing and got a mixed reception from exhibitors. But the studio still wants to protect the format by going into a limited release for the HFR version, hoping to test the marketplace and expand the HFR release for the second and third installments — provided auds are enthusiastic. As of now, there are still no theaters ready for HFR projection, though some require only a software upgrade that will be ready in September.
Well Maniacs... will you travel to see The Hobbit in a HFR theater? I knew of people who traveled around the world to see Episode I. This is probably going to be more rewarding.