Box Office Report


I Now Pronounce You a Victory

By: Jarrod Sarafin, News Editor
Date: Sunday, July 22, 2007

In what seems to be a strange turn of events, Universal’s latest comedy I Now Pronounce You Chuck and Larry has come out on top this weekend against the second weekend of Harry Potter and The Order of the Phoenix. They were close. Very close. The comedy starring Adam Sandler and Kevin James finished up pulling in more laughs with an opening 34.7 million bow. The comedy averaged $9,949 on its 3,495 theaters across the US. With a budget of 85 million, this is a good beginning for Universal. A much better release for the distributor than their disaster comedy, Evan Almighty, with a budget of 175 million making only 31.1 million. At the very least, “Chuck and Larry” have a decent shot of being profitable for the studio.
 
Meanwhile, the fifth installment in the Potter series, Harry Potter and the Order of the Phoenix pulled in 32.1 million landing in 2nd place. Obviously, that’s a good chunk of change for a movie which has been out for 12 days now but it’s still raising eyebrows. Phoenix is currently in 4,285 theaters across the globe as compared to the Sandler/James comedy appearing in 3,495 theaters. Let’s not forget that JK Rowling’s last novel in the Harry Potter series was released this weekend. Come to think of it, perhaps that’s what happened here. Some people were expecting Potter to win this weekend because of the release of the last novel but perhaps that’s what actually hindered it. The core audience is at home this weekend reading the book, not going back for repeating showings of the 5th movie.
 
Still, this film has performed very well indeed for Warner Bros. Alongside breaking some records such as biggest Wednesday Opening (beating Spider-Man 2 by pulling in 44.2 mil), various foreign opening records and being right behind Pirates of the Caribbean: At World’s End in the widest theater release of all time, this Potter adventure has pulled in some serious cash for Warner Bros in its twelve days of release. The Hogwarts gang has grabbed up 207.5 million here in the states. When you factor in that it had 193 million from overseas numbers as of last Tuesday (this weekend’s foreign totals won’t be in until tomorrow night), the film has pulled hit the 400 mil worldwide barrier in just a dozen days. Not too shabby at all.
 
Landing in 3rd place for the weekend is the other debuting film, Hairspray. The musical remake featuring the return of Grease leading stars John Travolta & Michelle Pfeiffer pulled in a very respectable 27.8 million in box office sales. Obviously, there’s still a niche market for the “musical” genre even in the midst of such a busy summer box office season. Hairspray opened up this weekend in 3,121 theaters averaging $8,907 per showing.
 
Following right behind in 4th place is the Paramount/Dreamworks action film, Transformers with 20.5 million. Bay’s latest film has taken in 262.9 million here in the states and another 146.6 million overseas (as of last Tuesday). The film has been out 20 days and has just broken the 400 mil worldwide barrier as of today.
 
Pixar’s latest release, Ratatouille, continues to hold steady and strong taking in another 11.0 million this weekend in 5th place. Brad Bird’s latest directed feature for Disney has taken in 165.6 million and began its overseas release with 29.6 million thus far. The film has yet to be released in many overseas markets much like Transformers so both this film and that one will continue to have box office numbers coming in long after the “official” summer season ends here.
 
 
Fox’s latest Die Hard installment, Live Free or Die Hard, landed in 6th place pulling in 7.3 million in its 2,727 theaters across. In 26 days of release, John McClane’s latest action film has grabbed 116.4 million domestically and another 125.0 million overseas (as of last Tuesday). The film has a budget of 110 million and a worldwide total of 241.5 million thus far.
 
Warner Bros’ romantic comedy, License to Wed, finishes this weekend in 7th place taking 3.7 million in its 2,525 theaters. In three weeks of release, it has pulled in 38.6 million domestically.
 
MGM’s horror film based on a Stephen King short work, 1408, continues to stay in the top 10 in its fifth week of release. This weekend it comes into 8th place pulling in another 2.6 million in its 1,451 theaters across the country. It has a budget of only 25 million but has grossed 67.5 million so far.
 
Landing very close to 1408 this weekend is the Universal distributed flop, Evan Almighty. The sequel to “Bruce” pulled in 2.4 million this weekend landing in 9th place. It has pulled in only 93.4 million domestically with a budget in the upper stratosphere of 175 million. Universal has begun pulling it out of theaters the past two weeks and canceling its overseas release dates in some nations the past week. Their overseas distribution branch has canceled their Japanese release just a few days ago.
 
Finishing up in 10th place is the other Universal release this summer which is anything but a flop. Knocked Up landed in the final spot with 2.3 million. In its 8 weeks of release, the comedy has taken in 142.7 million here in the states. When you factor in the budget of only 30 million, you can see this as a major success for Universal Pictures. In fact, they 3 comedies in the top 10 Box Office Report this weekend. Their latest comedy won this weekend while their most successful comedy finishes up in 10th place. In between the two, their comedic flop is sitting in 9th place.
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
1
I Now Pronounce You Chuck & Larry
34.7 mil
3,495
$9,949
34.7 mil
2
Harry Potter & The Order of the Phoenix
32.1 mil
4,285
$7,511
207.5 mil
3
Hairspray
27.8 mil
3,121
$8,907
27.8 mil
4
Transformers
20.5 mil
3,762
$5,450
262.9 mil
5
Ratatouille
11.0 mil
3,402
$3,233
165.6 mil
6
Live Free or Die Hard
7.3 mil
2,727
$2,676
116.4 mil
7
License to Wed
3.7 mil
2,525
$1,489
38.6 mil
8
1408
2.6 mil
1,451
$1,791
67.5 mil
9
Evan Almighty
2.4 mil
1,779
$1,379
93.4 mil
10
Knocked Up
2.3 mil
1,288
$1,799
142.7 mil
 
 
 
The “Summer Season” will be officially wrapping up in a few weeks so we’re going to see these films below begin leveling out and cementing their positions. Some may move down a slot or up a slot but by next week, we should begin to see who will stay firmly in the top 5 spots. Of course, you have to figure some of these films have yet to be released in major overseas markets. Harry Potter, Transformers and Ratatouille still quite a few big foreign markets to be released in…
 
Does anyone think any of the August releases (Stardust, Bourne Ultimatum, Balls of Fury, Halloween, etc) have a chance of getting into the top 5 of these lists? 
 
I’d say they will pop in the bottom 5 of the lists making some movies move up or down a slot but that’s about it.
 
Current Worldwide Top Rankings For the 2007 Summer Season:
 
 
Here’s a look at their placing and their numbers.
 
1. Pirates of the Caribbean: At World’s End
 Budget:                     300 million
Opening Weekend:  114.7 million
Total Domestic:        306.0 million
Total Foreign:           634.0 million
Worldwide Total:      940.1 million
 
  
2. Spider-Man 3 Numbers:
Budget:                      258 million
Opening Weekend:   151.1million
Total Domestic:         335.3 million
Total Foreign:            550.9 million
Worldwide Total:       886.2million
 
 
3. Shrek 3 Numbers:
Budget:                     160 million
Opening Weekend:   121.6 million
Total Domestic:         318.5 million
Total Foreign:            361.2 million
Worldwide Total:        679.7 million
 
4. Transformers Numbers:
Budget:                    150 million
Opening Weekend:   67.6 million
Total Domestic:        262.9 million
Total Foreign:            146.6 million
Worldwide Total:        409.6 million
 
 
5. Harry Potter And The Order of the Phoenix Numbers:
Budget:                       150 million
Opening Weekend:    77.4 million
Total Domestic:         207.5 million
Total Foreign:            193.0 million
Worldwide Total:        400.5 milliion
 
6. Ocean’s Thirteen Numbers:
Budget:                     N/A
Opening Weekend:   36.1 million
Total Domestic:        114.5 million
Total Foreign:           149.5 million 
Worldwide Total:       264.1 million
 
 7. Live Free or Die Hard Numbers:
Budget:                       110 million
Opening Weekend:     33.3 million
Total Domestic:           116.4 million
Total Foreign:              125.0 million
Worldwide Total:         241.5 million
 
8. Fantastic Four: Rise of the Silver Surfer Numbers:
Budget:                       130million
Opening Weekend:     58.0 million
Total Domestic:           128.8 million
Total Foreign:              104.7 million
Worldwide Total:         233.5 million
 
9. Ratatouille Numbers:
Budget:                       N/A
Opening Weekend:      47.0 million
Total Domestic:          165.6 million
Total Foreign:              29.6 million
Worldwide Total:         195.2 million
 
10. Knocked Up Numbers:
Budget:                     30 million
Opening Weekend:   30.6 million
Total Domestic:        142.7 million
Total Foreign:            6.7 million
Worldwide Total:       149.5 million
 
 
Current Domestic Top Rankings of 2007 Summer Season:
 
1. Spider-Man 3 Numbers:
Budget:                      258 million
Opening Weekend:   151.1million
Total Domestic:         335.3 million
Total Foreign:            550.9 million
Worldwide Total:        886.2 million
 
 
2. Shrek 3 Numbers:
Budget:                     160 million
Opening Weekend:   121.6 million
Total Domestic:         318.5 million
Total Foreign:            361.2 million
Worldwide Total:        679.7 million
 
3. Pirates of the Caribbean: At World’s End
Budget:                     300 million
Opening Weekend:  114.7 million
Total Domestic:        306.0 million
Total Foreign:           634.0 million
Worldwide Total:      940.1 million
 
4. Transformers Numbers:
Budget:                    150 million
Opening Weekend:   67.6 million
Total Domestic:        262.9 million
Total Foreign:            146.6 million
Worldwide Total:        409.6 million
 
5. Harry Potter And The Order of the Phoenix Numbers:
Budget:                       150 million
Opening Weekend:    77.4 million
Total Domestic:         207.5 million
Total Foreign:            193.0 million
Worldwide Total:        400.5 milliion
 
6. Ratatouille Numbers:
Budget:                       N/A
Opening Weekend:      47.0 million
Total Domestic:          165.6 million
Total Foreign:              29.6 million
Worldwide Total:         195.2 million
 
7. Knocked Up Numbers:
Budget:                     30 million
Opening Weekend:   30.6 million
Total Domestic:        142.7 million
Total Foreign:            6.7 million
Worldwide Total:       149.5 million
 
 
8. Fantastic Four: Rise of the Silver Surfer Numbers:
Budget:                       130million
Opening Weekend:     58.0 million
Total Domestic:           128.8 million
Total Foreign:              104.7 million
Worldwide Total:         233.5 million
 
9. Live Free or Die Hard Numbers:
Budget:                       110 million
Opening Weekend:     33.3 million
Total Domestic:           116.4 million
Total Foreign:              125.0 million
Worldwide Total:         241.5 million
 
10. Ocean’s Thirteen Numbers:
Budget:                     N/A
Opening Weekend:   36.1 million
Total Domestic:        114.5 million
Total Foreign:           149.5 million 
Worldwide Total:       264.1 million
 
 
 
 
The Top 10 Box Office Winners Question Continues:
 
Let’s compare your Top 10 Guesses vs. Top 10 Actuals
 
Snallygaster:
1. Spider-Man 3
2. Pirates 3
3. Shrek 3
4. Harry Potter: Order of the Phoenix
5. Transformers
6. Ratatouille
7. Fantastic Four
8. The Bourne Ultimatum
9. Rush Hour 3
10. Live Free or Die Hard
 
jppintar326
1. Spiderman 3
2. Harry Potter and the Order of the Phoenix
3. Pirates of the Caribbean
4. Transformers
5. Shrek the Third
6. The Bourne UItimatium
7. Fantastic Four Rise of the Silver Surfer
8. Live Free or Die Hard
9. Rush Hour 3
10. Surf's Up
 
SinisterPryde
1. Spider-Man 3
2. Pirates of the Carribean: At Earth's End
3. Harry Potter and the Order of the Phoenix
4. Shrek 3
5. Fantastic Four: Rise of the Silver Surfer
6. Ratatouille
7. Transformers
8. Rush Hour 3
9. Ocean's Thirteen
10. Live Free or Die Hard
 
wessmith1966
1. Pirates 3
2. Spider-Man 3
3. Harry Potter: Order of the Phoenix
4. Shrek 3
5. Transformers
6. Ratatouille
7. Live Free or Die hard
8. Fantastic Four
9. I Now Pronounce You Chuck and Larry
10. Evan Almighty
 
Captmathman
1 Spider-Man 3
2 Pirates 3
3 Harry Potter: Order of the Phoenix
4 Shrek the Third
5 Transformers
6 The Bourne Ultimatum
7 Fantastic Four: Rise of the Silver Surfer
8 The Simpsons Movie
9 Evan Almighty
10 Ocean's 13
 
Merin (with Box Office predictions as well)
1. Pirates 3 - $450 million L
2. Spider-Man 3 - $350 million M
3. Harry Potter 5 - $325 million L
4. Shrek 3 - $315 million L
5. FF 2 - $205 million M
6. Simpsons Movie - $200 million M
7. Rush Hour 3 - $200 million L
8. Transformers - $180 million L
9. Bourne Ultimatum - $175 million L
10. Ratatouille - $150 million M
  
Hanso
1.Pirates 3.
2.Spidey 3.
3.Shrek 3.
4.Transformers.
5.Harry Potter 5.
6.Ratataouile.
7.Rush Hour 3.
8.Fantastic Four 2.
9.Chuck & Larry.
10.The Simpsons.
 
theCollector
1.POTC: AWE - 600 Million
2. Fantastic Four: ROTSS- 445 Million
3. Transformers - 400 Million
4. Knocked Up) - 380
5. The Simpsons/ Shrek the Third - 325 million
6. Spidey 3 - 320 million
7. Die Hard 4 - 310 million
8. Rush Hour 3 - 225 million
9.Harry Potter 5/ Evan Almighty- 210 million
10. Oceans 13 -205 Million
 
Scorpionstryker
1.transformers
2. pirates3
3. harry potter 5
4. spiderman 3
5. shrek 3
6. fantastic four 2
7. simpsons
8. surfs up
9. rush hour 3
10. Chuck & Larry
 
DaForce
1. Spidey 3
2. Pirates 3
3. Transformers
4. Shrek 3
5. Ratatouille
6. Harry Pothead and the Phoenix
7. FF2
8. Simpsons
9. Die Hard 4
10. Surf's Up
 
MaverickRenegade
1. Pirates 3
2. Spidey 3
3. Shrek 3
4. Transformers
5. Harry Potter
6. FF2
7. Die Hard 4
8. Simpsons
9. Ratatouille
10. Surf's Up
 
AlmostUnbiased
1. POTC3
2. spidey 3
3. Shrek
4. Harry Potter 5
5. Ratataouile
6. Ocean's Thirteen
7. The Bourne Ultimatum
8. Rush Hour 3
9. Transformers
10. FF:ROTSS
 
 
Celt6
1. Pirates of the Caribbean: AWE
2. Harry Potter 5
3. Spider-Man 3
4. Transformers
5. Shrek 3
6. FF:ROTSS
7. Live Free or Die Hard
8. Bourne Ultimatum
9. Rush Hour 3
10. Ocean's 13
 
Friday June 27, 2007 Releases:
 
Wide Releases
The Simpsons Movie (3,800 theaters)
No Reservations (2,300 theaters)
I Know Who Killed Me (1,300 theaters)
Who’s Your Caddy (1,000 theaters)

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Comments/Responses
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Merin • Jul 22, 2007, 04:14pm •
Harry dropped more than I thought, but the 7th book most likely has had a significant impact on movie goers. They had book release parties Friday night, and you've got to figure most people who are uber fans will be reading the book through the weekend.

Me? I got it for my wife, she's reading it. But she finished Harris's Letter to A Christian Nation first (which is the last book I read) - and I'll probably finish End of Faith before grabbing Deathly Hollows. My movie for this weekend was Sicko, anyway, which finally came to a theater near me.

Those Transformers numbers are still surprising me, but it is doing noticeably less than many fan boys were predicting it would.

At this point, I think it is safe to make some domestic conclusions. Spidey then Shrek then Pirates.
Transformers or Harry Potter next? I'm leaning Harry, but either is still possible. Ratatouille will be next, and I'm thinking Bourne or Rush Hour 3 has the chance to slip up to the spot just under Remy - heck, Die Hard did better than I thought it would.

I'm very excited for the Simpsons Movie. Wonder what market research is tracking it at?

snallygaster • Jul 22, 2007, 05:00pm •
This week's top for box office numbers came pretty close to what I guestimated last weekend, spot-on for Chuck & Larry and within a couple million for Potter (which traditionally takes a big drop its second weekend) and Transformers. The one that really threw me was Hairspray - I predicted only a $14M opening. I was really off on that one.

Coincidentally, Hairspray is what I went to see this weekend. Frankly, outside of animated movies and the Wizard of Oz, I haaaaaate musicals. But Hairspray was a terrific ride! Great cast, great musical numbers, overall terrific flick.

I'm pretty certain the top five domestic movies are already cemented in place - Spidey, Shrek, Pirates, Transformers, Harry. I just don't see Harry getting enough steam to catch up to Transformer's numbers. And I really don't see any of the August releases entering the top five, although I still think Bourne and Rush Hour will make the lower five.

Simpsons, along with Transformers, is one of the biggest wildcards of the season (maybe because they're two of the few high-profile non-sequel movies). I'm thinking it will open to about $50M, but that could be wildly off. Anybody know if there's going to be midnight showings on opening day?

The plot to next week's I Know Who Killed Me sounds like a blend of Captivity and The Invisible, neither one of which was successful. Given the R rating, and the fact that Lohan's off-screen issues - while great for gossip columns - haven't exactly translated into box office numbers, it'll be lucky to open to $5M.

jppintar326 • Jul 22, 2007, 05:25pm •
I guess I shouldn't be surprised that an Adam Sandler movie opens well. He has his loyal fan base. This looked like a one joke movie to me. I'm still mad at last year's Click, which had such potential with an intriguing premise but the laughs were few and far between.

I'm surprised Hairspray did well. I didn't think it would get an audience in such a crowded summer. I guess I was wrong.

The Simpsons will probably open big and drop quickly. I am looking forward to that next week.

bdd • Jul 22, 2007, 05:40pm •
Proves how just ignorant and foolish most Americans. Old stereotype gay jokes make you $35 million.

hanso • Jul 22, 2007, 07:18pm •
I figuered the book would hurt Order. I'm reading the book now(It's awesome so far) and there's no way I would've gone to see Order this weekend instead of reading the book. I did stop reading to go catch Chuck & Larry though.
I have to say I was a bit disappointed with the film. I was expecting to see a comedy about gay marriage dealt with in a manner a la Knocked Up, which in my opinion was more truthful and funny in the way they dealt with marriage and single mothers. Granted Chuck & Larry had some moments pro gay I guess and dealt with some of the issues I gues gay people deal with everyday but to me the film was bordering very close to homophobia. A lot of man sex jokes, butt pirate comments and things of that nature. It also had a lot of stereotypes. I expected more out of the film, I laughed in a couples of scenes and I enjoy Sandler films but I hope he does better in his next outing.

P.S. Can't believe Potter is finally over :(

muchdrama • Jul 22, 2007, 07:20pm •
@ bdd:

Someone's jealous of the US's great sense of humor.

Too bad, so sad.

Saw it Friday night, thought it was great.

maverickrenegade • Jul 22, 2007, 07:38pm •
bottom line is ... people would rather see something fresh and new than drag their kids down to see the 5th harry potter movie in a row. the potter series is getting old to anyone above the age of 17, so i am not surprised that it dropped places so quickly. not saying it isnt or will not make a shit load of money, but harry potter ran its course like 3 years ago, and its about time to lay the ridiculous series to rest.




thank god

snallygaster • Jul 22, 2007, 08:13pm •
I wouldn't sound the death knell of the Potter movies just yet. Compared to the box office of the first four movies at the second weekend of release, Potter 5 is running as strong or better. Here are the totals of each Potter movie after their second weekend:
Potter 1 - $186M
Potter 2 - $148M
Potter 3 - $157M
Potter 4 - $201M
Potter 5 - $207M

bdd • Jul 22, 2007, 09:12pm •
muchdrama, thank you for proving my point. You name seems very gay... don't gays have lots of drama and shit?

Idiots, the world is doomed.

almostunbiased • Jul 22, 2007, 09:58pm •
bdd, you make fun of Americans for stereotypes of gays and then you give a stereotype while making fun of muchdrama. I don't care what country you are from because I won't classify you with them, but that really did make you look like the fool.
How about we just talk about movies and relax on the attacking.
I had a wedding this weekend so I didn't go see anything, but hoenstly I've seen everything I want to already. Chuck and Larry didn't look like a movie theatre movie to me. About the only movies out I haven't seen that I want to is Knocked up and Ratatouille. And the sad thing is I'll probably have to wait to rent those.

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