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IMAX Gaining Steam for High Profile Tent Poles
Iron Man 2 and Transformers 2 going there.
By Jarrod Sarafin
September 30, 2008
In an otherwise slow news cycle morning, Variety has spotlighted the growing trend of directors using Imax technology-driven cameras for some of their high profile Hollywood projects. The crowd has been growing over these past few years with the numbers growing larger with every new tent pole release these past few summers.
The trend picked up even more when director Christopher Nolan was the first to use these cameras to film aspects of this summer's The Dark Knight, which has pulled in a record breaking $60 million on Imax theaters across the world.
Before now, directors have long preferred sequences shot using Imax cameras because the quality of the 70mm images surpasses those of more traditional 35mm footage. As a con to having it shot in Imax, most filmmakers believe the large Imax cameras have often proved too unwieldy, or the conversion process to traditional 35mm too costly, to make it worth shooting an entire film in the format. Although Imax provides the cameras to productions, it does not further offset the costs of the production of the sequences, the company said.There are also fewer theaters to play the pics.
As of June 30, there were 302 Imax theaters operating in 40 countries.But lensing several high-profile sequences in the bigger format is proving lucrative at the B.O.
Michael Bay will film at least three action setpieces using Imax cameras for Transformers: Revenge of the Fallen, which is lensing now and set for theaters June 26, 2009.
Jon Favreau has discussed using Imax cameras in filming Iron Man 2, while Eagle Eye director D.J. Caruso has expressed interest in doing so for future projects such as Y: The Last Man.