IMAX Gaining Steam for High Profile Tent Poles -

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IMAX Gaining Steam for High Profile Tent Poles

Iron Man 2 and Transformers 2 going there.

By Jarrod Sarafin     September 30, 2008
Source: Variety

Director Christopher Nolan talking to Aaron Eckhart on the set of THE DARK KNIGHT(2008).
© Warner Bros.
In an otherwise slow news cycle morning, Variety has spotlighted the growing trend of directors using Imax technology-driven cameras for some of their high profile Hollywood projects. The crowd has been growing over these past few years with the numbers growing larger with every new tent pole release these past few summers.

The trend picked up even more when director Christopher Nolan was the first to use these cameras to film aspects of this summer's The Dark Knight, which has pulled in a record breaking $60 million on Imax theaters across the world.

Before now, directors have long preferred sequences shot using Imax cameras because the quality of the 70mm images surpasses those of more traditional 35mm footage. As a con to having it shot in Imax, most filmmakers believe the large Imax cameras have often proved too unwieldy, or the conversion process to traditional 35mm too costly, to make it worth shooting an entire film in the format. Although Imax provides the cameras to productions, it does not further offset the costs of the production of the sequences, the company said.
There are also fewer theaters to play the pics.

As of June 30, there were 302 Imax theaters operating in 40 countries.
But lensing several high-profile sequences in the bigger format is proving lucrative at the B.O.

Michael Bay will film at least three action setpieces using Imax cameras for Transformers: Revenge of the Fallen, which is lensing now and set for theaters June 26, 2009.

Jon Favreau has discussed using Imax cameras in filming Iron Man 2, while Eagle Eye director D.J. Caruso has expressed interest in doing so for future projects such as Y: The Last Man.


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ponyboy76 9/30/2008 3:13:25 AM
Cool, TDK in IMAX was pretty freakin Awesome! I would definitely check out Transformers 2 and Iron Man 2 in IMAX.
hanso 9/30/2008 5:04:25 AM
People following TDK's footsteps because TDK owns all son!!!! I could go for IMAX sequences on films.
THEPIB 9/30/2008 10:30:04 AM
I saw this comming. Of course they're all going to crowd around all of this. I mean come on, if Walt Disney did Sleeping Beauty on 70mm, then why not films now a days. IMAX is in the process of decreasing the physical size of these cameras and they just need that extra push from more clients like these. It would have been nice to see Avatar shot with Imax cams instead of standard HD. At least the Dcinema 3D will be cool enough for me.
Dazzler 10/1/2008 4:42:41 AM
They are building a new Theater near me in Joliet. I hope they put in digital projectors and an Imax screen, but that is hoping for too much. It actually is sad that my HD tv is better than the movies I go see in theaters.


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