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The Immortal Toy Lines

8 Toy Lines that will be Forever

By Robert T. Trate     November 11, 2011


Hasbro’s City Strike Snake Eyes with a bit of the Immortals glow
© Robert Trate

 

Toys will never go out of style. As we get older, most of usually grow out of buying toys. We have all heard someone in our lives (or ourselves) say, “I had those when I was a kid”. This week, the Toy Maniac takes a look at the Immortal Toy Lines. These 8 toy lines will be forever.
 
 
 
8. Transformers

8 Best Action Figure Toylines of All-Time

The year 1984 might not seem like too long ago, but that is when the first Transformers emerged on the scene. Using molds from two different Japanese toy lines as inspiration, Hasbro (an American Company) gave the world The Transformers. Certainly a weekly cartoon series helped sell this amazing toy line which, since 1984, has never left. There have been multiple incarnations of both the toys and cartoons and it shows no sign of going away, ever.
 
7. Spider-Man

8 Best Action Figure Toylines of All-Time

Spider-Man’s first action figure wasn’t even a figure at all. According to the late ToyFare magazine, it was a costume for the 1966 Captain Action. However, since then, he comes in second to the most figures ever produced of a single character. Despite Spider-Man’s limited resources (for the character) toy companies have produced vehicles, different costumes, and every single Spider-Man villain in toy form. Why? The answer is easy: because kids love Spider-Man.
 
6. Batman

8 Best Action Figure Toylines of All-Time

Bob Kane and DC Comics gave the world Batman in the 1940’s. A marketing juggernaut would follow giving Batman the bragging rights of having more figures produced in his likeness than any other single character. With all that Batman encompasses (gadgets, cars, boats, planes and more villains then Arkham can hold) it’s easy to see why Batman toys will be around forever.
 
5. Star Wars

8 Best Action Figure Toylines of All-Time

It may have been his greatest marketing decision ever when George Lucas asked for the rights to the toy line for his new film Star Wars. Fox complied and has probably regretted that decision ever since. Batman and Spider-Man might have the bragging rights in the most single produced characters, but no one can ignore the behemoth that Star Wars is. Despite a few years between the last Return of the Jedi figures being released and the Power of the Force figures debut, Star Wars toys have dominated the toy shelves. With The Clone Wars series going into its fourth season and that live action series out there somewhere, Star Wars toys aren’t going anywhere.
 
4. Lego

8 Best Action Figure Toylines of All-Time

The building blocks of imagination may have gotten away from their original intent with all the giant tie-ins and pre-made box sets (Star Wars, Harry Potter, and Batman). Originally Legos inspired you to create things on your own. All it took was a giant box of bricks and the world was your oyster. This could be why loose packs/ bags go for oodles of dollars on eBay. Perhaps Legos are now more for the serious builder and the adults with fatter wallets. Despite the now hundreds of dollars you have to spend on Legos, their staying power is undeniable in the toy world. 
 
3. G.I. Joe

8 Best Action Figure Toylines of All-Time

In 1964 Hasbro introduced a boy’s doll called G.I. Joe. There were multiple versions of Joe as dolls were made of him as a Marine, Sailor, and so fourth. The line changed with the introduction of the 3 ¾ inches line of figures made popular by Star Wars. With a villain to finally fight, who was not involved in real world politics, the G.I. Joe line took off. It may never reach the height of its late 80’s domination as the G.I. Joe line keeps finding ways to re-invent itself. “Yo Joe” will live forever.
 
2. Matchbox

8 Best Action Figure Toylines of All-Time

In 1953 Matchbox cars came into the American home. Outside of Transformers, who even then owe some of their success to Matchbox, every other toy line above has had some cross over or inspired spin off because of Matchbox. Miniature versions of the Batmobile, Spider-Man’s Helicopter (I know this for a fact as the Toy Maniac had one), or the Millennium Falcon have been produced. As long as cars are a part of everyday transportation, little boys will want their own. This easily secures a place for Matchbox as a toy Immortal. 
 
1. Barbie

8 Best Action Figure Toylines of All-Time

The Toy Maniac could have easily ended with a boy’s toy and completely ignore Barbie’s hold over the toy world. The problem is that you cannot ignore Barbie. Ruth Handler’s 1959 creation has produced millions of toys and bled into the likes of Star Trek, Spider-Man, the X-Files, James Bond, Disney and countless others. Barbie and her figure will stand the test of time as the true toy Immortal.
 
Robert Trate writes two weekly columns for Mania the DVD Shopping Bag and the Toy Maniac. Follow Robert on Twitter for his for Geek ramblings, Cosplay photos and film criticisms.

COMMENTS AND RESPONSES

Showing items 1 - 10 of 13
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karas1 11/11/2011 3:10:16 AM

I haven't played with leggos in a while.  Can't you take your Batman set, your Star Wars set and your Harry Potter set and mix and match the bricks?

Matchbox, as long as cars are a part of everyday transportation kids (not just boys) will want their own.  And when cars are no longer a part of everyday transportation then Matchbox will make replicas of whatever is.  And they will still sell vintage Matchbox cars too.

When I was a little girl I had Barbies.  They sold Nurse Barbie and Stewardess Barbie and Prom Queen Barbie.  In the 80's and 90's they sold Doctor Barbie and Astronaut Barbie to reflect the changing roles of women in society.  Now they sell all of the above along with Rave Attending Barbie and Streetwalker Barbie (not really but from some of the clothes she wears you know she is) and collector Barbies that tie into every movie ever made.  You can buy a cheap one for your 3 year old for $19.95 or an elaborate collectors item for yourself costing hundreds of dollars.  Barbie comes in every ethnicity and from every scioeconomic status.  And she has Ken and Skipper and a host of friends to keep her company.  And she has horses and pets and cars and beach houses and townhouses and clothes.  Oh man does she have clothes.  She has some incarnation or accessory that will intrest any girl/woman ever born.   No joke she's on the top of your list.

Hobbs 11/11/2011 5:26:08 AM

I think Lego should be ahead of Joe for the reason you stated, they reached their height in the 80's.  Legos are still popular today.  There is no arguing the number 1 and 2...I have two girls, yes Barbie is King and Queen.

vitieddie 11/11/2011 6:18:55 AM

had kup and hot rod when i was young - damn i shud have hung onto those

Wyldstaar 11/11/2011 6:39:11 AM

I had pretty much the entire G1 run of Transformers as a kid.  They were all in excellent condition.  All of the ascessories and guns were kept track of.  Gave them all to Goodwill at Christmas time in my Senior year of High School.  It seemed like a good idea at the time.  I suppose some kids out there enjoyed them, but damn...

panzerhd 11/11/2011 7:06:40 AM

I had the barbie size GI Joes and extras when I was a kid, I also had alot of the original micronauts stuff, with legos, matchbox and hot wheels.  I wish like everyone else would have all those toys.....

wessmith1966 11/11/2011 7:49:14 AM

I still love playing Legos with my girl's kids. It's fun building things with the kids and then, of course, destroying them later! The kids like to build villain headquaters and then have their super hero action figures attack the headquarters.

I had the old GI Joes with the fuzzy beards when I was a kid. There were so many different kits for them. I had the kung-fu grip Joes which were a pain because after a while the fingers would break off and you were left with a GI Thumb! One year for Christmas I ran down the stairs to see what Santa had brought me and there was a whole camp of GI Joes with a jeep, tents and three GI Joes, two of which were climbing the Christmas tree. I learned later my dad had stayed up late that night setting them up...or as mom said, playing with them and having a blast! I even had the bionic and bullethead Joes. I thought it was such a shame when they made the Joes tiny action figures.

jedibanner 11/11/2011 10:36:26 AM

Ahhh, the old days of the 80's figurine eras...nowhere near what it is today but still present so it's nice.

It's weird not to see Star Wars in the first place but I guess the definition of a line itself and it's impact can vary, nothing against this list since they are all accurate.

redslayer 11/11/2011 1:09:18 PM

No Rapunzel among the barbie disney collection

 

swisshammer 11/11/2011 2:28:21 PM

Karas1: That's the problem with Legos. If you buy a $125 Millenium Falcon for your kids, it will just end up in a big box of pieces, mixed in with all the other Legos because they do all work together. So it's kind of a rip off.

I know I'll have to buy some Legos for my son when he's old enough, but I'm not sure I'm gonna splurge for the really expensive stuff–just the loose pieces.

Ah, who am I kidding? I'm totally gonna splurge for the expensive stuff!! The Millenium Falcon is super cool!

Wyldstaar 11/11/2011 3:55:21 PM

Whenever I got a Lego set that was supposed to be something in particular, I'd build it once, right after I opened the box.  After that, it was time to build freestyle.  Plus, back then there were no Star Wars Lego sets.  There were space themed sets though, and I'd use those to make my own Star Wars Lego ships.  The only Tyderium Shuttle I had was the one I made out of Legos.  Never did get the regular toy for Christmas.

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