Marvel Studios chief Avi Arad talks about putting a stop to cheaply licensed movies and rebuilding Marvel into the Hollywood powerhouse that it is today. From the first "X-Men" cartoon to "Blade" to the "X-Men" movie and on to future projects like "Elektra", "Hulk 2", "Fantastic Four", "Deathlok", "Iron Man", "X-Men 3", "Sub-Mariner", "Killraven", "Captain America"
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