
Variety reports that Hollywood is suiting up for the Super Bowl. Unveiling trailers during the much-watched game had been a tradition ever since audiences saw the White House explode in the 'Independence Day' trailer, and started anticipating the movie six months prior to its release. However, last year's game showed few movie trailers.
This year Paramout and Marvel are committed to previewing 'Iron Man', while Sony will unveil their Will Smith superhero flick 'Hancock'.
Universal has kept mum about whether or not 'Incredible Hulk' will make an appearance. The article cites the Super Bowl debut of the original 'Hulk' movie as a rare misfire for the annual ad round up.