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IRON MAN sets sales records

The armored avenger's DVD is a top draw

By Rob M. Worley     October 08, 2008
Source: Video Business


FYE and Suncoast Exclusive Steelbook Package available on the Ultimate 2- disc Edition.
© 2008 Paramount Home Entertainment

Video Business reports that the Blu-Ray release of 'Iron man' is rocketing up the charts with heroic sales numbers.

The release is tracking as the top format debut to date at Best Buy and other retailers.

An average of about 20% of Iron Man’s total unit sales are on Blu-ray, according to retail sources, though in some instances, its share goes as high as 50%. By comparison, the Blu-ray portion for many recent popular titles, including I Am Legend, logged about 9% of sales in the format, according to Adams Media Research.

One industry source said Iron Man Blu-ray sales range from 10% to 30% of the title’s total sales, varying by retailer. In some isolated cases, including at retailers Amazon.com and DeepDiscount.com, Iron Man’s Blu-ray version is selling more briskly than one or more of the film’s standard DVD SKUs.

Paramount Home Entertainment bowed Iron Man on Sept. 30. The studio has not yet commented on the title’s sales.

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COMMENTS AND RESPONSES

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hanso 10/8/2008 7:24:13 AM
Iron Man on Blu Ray looks beautiful!! Blu Ray needs more big titles like Iron Man to get the format moving some more. Seeing IM in HD is better than the movies. Hulk is coming out in a few weeks and that needs to do real well also, so maybe we can get a sequel made.
Wiseguy 10/8/2008 8:46:01 AM
hanso, what's coming out next week, The Invisible or The Blank Space? Of course the best superhero film of the year is setting sales records. The fools that didn't see it at the movies are catching on. If only Gwyneth Paltrow or Jeff Bridges had comitted suicide prior to release it may have set some records back then too, too bad, the cowards
hanso 10/8/2008 8:52:39 AM
LOL. Yo WTF, I don't know what happened. I was referring to The Incredible Hulk which drops Oct 21.<BR itxtvisited="1" /><BR itxtvisited="1" />2 bad IM record will only last until Dec 9 and it gets owned again by TDK. Buawahahah!
almostunbiased 10/8/2008 12:42:21 PM
What ev, hanso, I'm just glad it's doing well. IM and Blu both rule and I'm lovin it. Darn, now I owe money to McDonalds for using their line.
Flint521466 10/8/2008 2:57:24 PM
Hanso; Well said, well said indeed! Wise; Get over it already bro;-) Almost; MickeyD's should be payin' you for makin' that stale old catchphase "fresh" again.
goatartist 10/8/2008 7:06:28 PM
Can't wait for DK on vid.
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