A Wall Street Journal article detailing the upcoming Super Bowl ad blitz touches on the 'Iron Man' movie campaign, which includes web-based promos as well.
Paramount Pictures is using its ad spending to promote the May release of superhero film "Iron Man." People who watch the game on TV will see a commercial for the movie. People who visit any of the major online Super Bowl ad polls will also see the spot. Visitors to MySpace can see an Iron Man profile on the site. And if people search for terms related to Iron Man on Google, it will turn up there as well. On ESPN.com, ads will show the TV spot and prompt visitors to go to the "Iron Man" Web site to register for downloads and giveaways.
"Online can extend the 30-second spot into a five- to 10-minute experience and make it have much more impact," said Amy Powell, senior vice president of interactive marketing at Paramount Pictures.