Playthings.com has an interesting report from the NYC trade show, including a round up of DC Comics/Warner Bros. offerings. Most interesting is the fact that the studio is still, apparently, pushing the 'Justice League' movie!
Warner Bros. will soon begin promoting its tie-in products (toys from master partner Mattel as well as costumes from Rubies and high-end collectibles from NECA) for the newest Batman film, The Dark Knight, which debuts on the big screen next month. Another big focus going forward for the company will be on The Brave and the Bold, a new Batman series set to air on Cartoon Network in November, Kelly Gilmore, senior vice president of global toys and themed entertainment, tells Playthings. The stylized animated series, appropriate for preschoolers, will pair Batman with a different superhero each week. An entire toy line for the series will debut from Mattel in spring 2009.
Other upcoming properties and deals being discussed at the show include Where the Wild Things Are (October 2009)—for which McFarlane Toys and Sababa will produce both movie and literary-based products; Alexander Doll, Crocodile Creek and Mudpuppy signed on for literary products; and Funko and Fisher-Price for movie products—as well as the upcoming seventh Harry Potter film, Harry Potter and the Half-Blood Prince. The studio is now planning to break the film into two parts, one debuting in 2010 and the other in 2011, Gilmore says. The Hobbit will follow in 2011.
Long-term, live-action Robotech, Johnny Quest, World of Warcraft, He-Man and Justice League films are also on the agenda for licensing, as well as the CGI Thundercats and a third Batman film from Chris Nolan, Gilmore says.
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