Kids to Discover It's "Fantastic" to Learn

By: News Editor
Date: Wednesday, March 02, 2005

Marvel Enterprises will distribute a six-week lesson plan for 2 million second- through fourth-graders at 6,000 predominantly public schools that will promote the upcoming "Fantastic Four" which hits theaters nationwide on July 8th.

The campaign is called "Do Your Thing." Marvel and 20th Century Fox hope to introduce the Fantastic Four to young kids and thus promote brand awareness.

The comic, which was written by educators, is geared to teach kids about the pride the Fantastic Four characters take in their interests and talents, and hence teach kids to take stock in their own talents.