Readers following our weekly box office updates are aware that the new 'Incredible Hulk', which many view a successful upgrade to the franchise, isn't performing much better than it's predecessor, which most deem a failure.
The Hollywood Reporter suggests that this likely means no sequel for the new green giant.
It's a tale of two movies, with an oddly similar ending.
Five years ago, "Hulk," the first movie based on Marvel's hulking green comic book character, rang up $245 million in worldwide box office but was widely dismissed as a commercial failure.
The second attempt, "The Incredible Hulk," amped up the fun factor and dialed down the brooding of director Ang Lee's original but is unlikely to gross significantly higher than its predecessor and might not spawn a sequel. And it's been dubbed a success.
Click through for more analysis...