LEGEND Opens Big in IMAX
By: Jarrod Sarafin, News EditorDate: Tuesday, December 18, 2007
Source: IMAX Press Release
IMAX Corporation and Warner Bros.
"With 'I Am Legend,' this weekend marks the biggest December opening in not only motion picture history but IMAX history as well. We couldn't be more thrilled," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "We're delighted to be able to offer fans of Will Smith and this classic sci-fi thriller two exciting ways to experience the film throughout the
"'I Am Legend' marks our biggest December opening, and Warner Bros. Pictures has again delivered a powerful blockbuster that resonates with IMAX audiences," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "This has been a banner film year for IMAX, one in which we've contributed to the box office results of a large number of movies that have opened in the prized number one spot, and we're pleased that the recently confirmed expansion of the IMAX theatre network will help us meet the high demand from moviegoers."
"We're so excited by our strong film performance in 2007. Combining a highly successful, time-tested science-fiction story with the talents of Will Smith, Warner Bros. Pictures and the power of The IMAX Experience® is why these results are so fantastic. We are delighted to be a part of such a successful movie that we believe will carry on in full force through the holidays," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "These weekend results illustrate the strength of IMAX's partnership with Warner Bros. Pictures, and the potential draw of films that are ideally suited to IMAX."
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Uh, no.
Saying that you're showing the first 6 minutes of the Dark Knight with every IMAX showing is the reason this sold out. Because frankly, I wouldn't have even paid matinée prices in a bargain theater for another Will Smith P.O.S. movie like 'I Am Legend'.
I predict a fairly huge dropoff this weekend for this movie.