Lego Toy Fair 2012 Releases - Mania.com



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Lego Toy Fair 2012 Releases

LOTR, Avengers and Batman

By Robert T. Trate     February 16, 2012

 

Lego invited Mania’s Toy Maniac to their annual Lego Brunch for press and collectors. The items on display reflected what genre based titles are heading our way. Though many of the products shown are brilliant, there is still more to come as the year progresses. On display was Lego’s new Superhero line; a line that not only features Marvel’s Avengers movie, but one that encompasses the DC Universe as well. Lego also officially announced that their partnership with Lucasfilm would continue for another 10 years. However, what many people have been clamoring for is the new The Lord of the Rings Lego line. These new toys would feature Peter Jackson’s classic trilogy and, of course, all new products for The Hobbit as well. Sadly, there were none on display for The Hobbit. So sit back a scroll through the Toy Maniac’s coverage of Lego’s 2012 Toy Fair Brunch.
                                
Marvel Universe Superheroes:
Marvel and Lego have foregone a straight Avengers movie release and done the Marvel Universe Superheroes instead. This will undoubtedly keep the line fresh well after the movie has left the theaters. Many of the Marvel releases feature Avengers movie themed moments and even include a few sets featuring our favorite X-Men, too.
 
Toy Maniac’s Pick of the line: The Avengers Quinjet Aerial Battle. Finally there is an Avengers’ vehicle that can accommodate the whole team (well minus the Hulk; did you see the size of that figure?).
 

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

 

 
DC Universe Superheroes:
Much like that of the Marvel Universe line, Warner Brothers and Lego do not have a straight The Dark Knight Rises release. Again, we will see a few moments from Christopher Nolan’s film and a Bane Lego figure as well. As for the other Batman releases, there is a perfect mixture of Nolan’s, Burton’s and the comic book’s to make everyone happy.
 
Toy Maniac’s Pick of the line: Superman vs. Power Atom Lex. The price is reasonable ($19.99). You can always add on to it to the original Lego creation making it meaner. This is a very cool set to have. 
 

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

 

 
The Lord of the Rings and The Hobbit:
I was amazed that Lego and New Line didn’t have an LOTR line back when the Fellowship came out. Well, it has finally arrived and you can expect the line to only grow over the year. There were only “Coming Soon” pictures for The Hobbit, but plenty of LOTR sets. Helms Deep could be a lot of fun if you expanded on it by buying every other set in the line. It looked almost empty sitting there. What Lego needs to have is the wall to Helms Deep with the drain; a long wall accompanied by a ton of Elf Archers.
 
Toy Maniac’s Pick of the line: The Mines of Moria. I just gotta have that Cave Troll.
 

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

 

 
Star Wars:
This line will continue to be around for a long time. What I find interesting is how they keep reinventing Legos themselves to fit the line. Jabba’s Palace is evidence of that. With the ever-expanding universe for Star Wars (thank you Clone Wars) we’re going to have Star Wars Legos for a long long time.
 
Toy Maniac’s Pick of the line: It’s tie between the Star Wars Advent Calendar and Jabba’s Palace. Jabba’s place is loaded with tons of characters that just make it too good to pass up. The Advent Calendar wraps itself around the holidays and I love a lot of Star Wars mixed in with that time of year.
 

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

Toy Fair 2012 LEGO Photos

 

 
Check out Robert’s Toy Fair 2012 coverage this week here on Mania. Check out Mania’s Facebook page for uncut additional photos of all the toys including Lego’s Dino and Sponge Bob sets. There are also different angles and close ups of more of the Lego sets from this article.
 

Toy Fair 2012 LEGO Photos

 
Robert Trate writes three weekly columns for Mania: the DVD Shopping Bag, the Toy Maniac, and The Geek Life. Follow Robert on Twitter for his for Geek ramblings, Cosplay photos and film criticisms.

COMMENTS AND RESPONSES

Showing items 1 - 7 of 7
1 
jedibanner 2/16/2012 11:36:08 AM

Man I wish I was 8 again...

jedi4sshield 2/16/2012 12:02:17 PM

It's quite Pathetic when a Toy Fair is curtailed to just vendors and adult collectors instead of children. Pathetic and sad!!!

BunyonSnipe 2/16/2012 3:21:56 PM

I thought Mega Bloks did Marvel stuff...

Isn't this a huge conflict of interests?

BunyonSnipe 2/16/2012 3:23:33 PM

Well it is a trade show, after all!

CaptAmerica04 2/16/2012 4:47:35 PM

 Jedi, I believe it's billed/intended as a trade show, not a traditional, open-to-the-public convention.  So, it's reasonable that they limit entry.  It's not Comic Con.

Miner49er 2/16/2012 4:51:52 PM

@ BunyonSnipe Disney switched to Lego. That's why all the Disney owned stuff is under Lego now, including Marvel.

themovielord 2/16/2012 4:55:42 PM

 jedi4sshield, trust me a kid would find toy fair horrible. The downside is you can't keep anything. I got some cool swag but a lot of stuff is under glass. I thought about taking my 3 year old nephew and do a video chat with him about stuff but it would be terrible on the poor guy. 

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