It may be time for someone at Sony Pictures or director Marc Webb's camp to sit down and realize that toy companies are revealing their characters to the world. Despite the fact that the studio has yet to officially reveal that "Lizard" footage they previewed at last summer's San Diego Comic-Con, some toy providers for The Amazing Spider-Man are showing off close up images of the upcoming villain on their products. Here's a couple of examples courtesy of BleedingCool and IdleHands. You can check out more images here.
The toy set provides fans a glimpse of an Oscorp Tower battle sequence between Spidey, the Lizard and "SWAT Lizard". That latter toy could link to rumors from last year that Dr. Connors (Rhys Ifans) infects an entire SWAT team in the film, turning them into more lizard-like minions for his side.
Set to arrive in 3D/2D/IMAX theaters on July 3, 2012, the latest adaptation of the best-selling hero will star Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Sally Field and Martin Sheen. Director Marc Webb led the production, based on a screenplay by James Vanderbilt, Alvin Sargent and Steve Kloves.