While the notion of putting out yet another Spider-Man comic book in the summer of 2002 would seem like a no-brainer after all, the film is making box office history across the country that certainly wasn't the impetus for SPIDER-MAN: BLUE, the new miniseries from the creative team that brought fans BATMAN: THE LONG HALLOWEEN and DAREDEVIL: YELLOW, Jeph Loeb and Tim Sale. For them, it was quite literally a labor of love.
"We chose to go to Spider-Man because: a) we knew the movie would give a very nice platform (we had no idea how high!); and b) Tim has an affection for Spidey that dates back to his earliest readings of comics," explains Loeb. "If Tim wanted to do SPONGE BOB SQUARE PANTS: YEAR ONE, that's what we'd be doing. That's not to say I don't love Spidey as well, but my first comic loves were the Fantastic Four and Superman."