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Batman Classic Television Series Products

Plus, a Comic Con 2013 Exclusive!

By Robert T. Trate     March 23, 2013
Source: Warner Bros. Consumer Products

When Mania posted images of the new 1960’s Batman figures (seen here) from Toy Fair 2013, we had no idea of the tidal wave that was to follow. This week at Meltdown Comics in Los Angeles (a very cool place BTW), Warner Brothers Consumer Products unleashed the second onslaught of new 1960's Batman products. Holy Marketing Batman! Here is the official press release from WBCP. For those of you attending Comic Con 2013, you’ll love the first Mattel Exclusive posted here. 

Official Press Release: Holy Merchandise, Batman!!  Warner Bros. Consumer Products (WBCP) officially launched the highly anticipated Batman Classic Television Series licensing program, inspired by the classic DC Comics 1960’s Batman television show, last night at an exclusive event co-hosted with Junk Food Clothing at the famed comic store mecca Meltdown Comics in Hollywood. Leading the impressive roster of licensees supporting the program, Junk Food Clothing, celebrity-favored designer of fashionable t-shirts, unveiled its capsule collection which includes a range of men’s and women’s t-shirts featuring live-action imagery and inspired graphics from the show. The exclusive apparel collection is available at Meltdown Comics or

Summoned by the Bat-Signal onto the black carpet was the classic Batman, the Bright Knight himself, Adam West, one of the most celebrated Caped Crusaders and star of the classic television series, along with celebrity Batman fans including DC Entertainment Co-Publisher Jim Lee, musician Chris Daughtry, 90210’s Rumer Willis, Splash’s Katherine Webb, The Neighbors’ Tim Jo, The Walking Dead’s Steven Yeun, Arrow’s Colin Donnell, The Bold and the Beautiful’s Antonio Sabato, Jr., The Twilight Saga’s BooBoo Stewart, The Office’s Melora Hardin, Baby Daddy’s Chelsea Kane, Haven’s Kate Kelton, graffiti artist David Choe, KROQ’s Ralph Garman, Glee’s Josh Sussman, Shrek’s (Broadway adaption) Stephen Kramer Glickman and celebrity DJ Caroline D’Amore kept the crowd going as she set the tone for the event.

“There are so many great and varied iterations of Batman over the storied history and it’s exciting to see a product line, the likes of which we haven’t seen in decades, brought to life for both long-time fans of the Batman Classic TV Series as well as for a new generation of fans,” said Brad Globe, president, Warner Bros. Consumer Products.  “We are proud of our partnership with Junk Food and the incredible roster of partners including Mattel, Rubie’s Costumes, Mezco, New Era and so many more, who have re-created the characters and creative elements that made the legendary show a pop-culture phenomenon.”

“This TV series introduced a whole new generation to Batman and I am so proud to have been a part of that phenomenon.  Events like this remind us all of the legacy of the show and its staying power for generations to come; and it’s fun to play Batman,” said Adam West.

The new licensing and merchandising program brings to life some of the most celebrated elements of the 1960’s Batman Classic Television Series, including the dynamic duo of Batman and Robin as well as an arsenal of archenemies such as The Penguin, The Joker and The Riddler, as well as Batman’s famous high-tech gadgetry and, of course, the Batmobile.

On display during the event, guests received a first-hand look at new products inspired by the television series, including the Mattel 2013 San Diego Comic-Con Exclusive – a six-inch Figure Batusi Batman from the BATMAN™ Classic TV Series line.  Mattel also showcased its line-up of never-before-seen six-inch Figure of The Joker, along with the six-inch Figure Assortment of Batman, Robin, The Riddler, The Penguin, Surfing Batman and a collector’s BATMAN™ Classic TV Series Batmobile, as well as the Mattel® vintage-styled Batman Ken® and Catwoman Barbie® Doll.  Other partners showcasing product at the event included Rubie’s Costume Co. with their deluxe Batgirl, The Riddler and Catwoman costumes for adults; Mezco with Batman and Robin – in their signature Batmobile, along with The Joker and The Riddler Mez-itz mini-figures; CSS Industries with gift-tags and stationery; and Mead’s 2014 wall calendar inspired by the show.  New Era also offered three new, limited-edition caps inspired by the Batman Classic Television Series and available exclusively at Meltdown Comics.


Comic book fans also got a special treat when DC Entertainment unveiled art for its all-new digital comic book series BATMAN ’66, launching in summer 2013.  Inspired by the classic TV series, the digital comic book features many fan-favorite characters like Catwoman, The Riddler, The Joker and, of course, the dynamic duo of Batman and Robin. Written by Jeff Parker, the series will feature cover art by Michael Allred and the first issue will be drawn by Eisner Award winner Jonathan Case. BATMAN ’66 will also be collected and available for sale in monthly print issues.


"The juxtaposition of offering a retro BATMAN '66 comic as a current and modern digital first title is fun,” stated DC Entertainment President, Diane Nelson.  “DC Entertainment is the most prolific producer of digital first comics and, as we work to create new and compelling content, this is a great way to also preserve the legacy of our characters.  It’s exciting to roll out the new BATMAN '66 comic as part of this bigger initiative with our Warner Bros Consumer Product partners."

 Artifacts from the original Batman Classic TV Series were featured during the event, including the original iconic Batmobile, as well as authentic pieces from Comisar Collection that provided the “Robin” costume as worn by actor Burt Ward, the original Bat-Shield that Batman and Robin frequently used to protect themselves from their foes, the Bat-Phone from the Batmobile and the Bat-O-Rang prop used by Robin throughout the series. In addition, guests had the opportunity to hang out in a replica of the famous Batcave as depicted in the classic television series.



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millean 3/23/2013 10:40:44 AM

Since I collect Batmobiles, I already have my Mez-Itz 1966 Batmobile on order.  I'll have to try and snag that Batusi at the Con this year since I'm actually going.  Whoo hoo!


hanso 3/23/2013 10:58:07 AM

 Where can I get all these wonderful toys?

Shellhead88 3/23/2013 11:32:49 AM

That's some cool stuff, but I want the show on DVD/Blu ray already.

kinetoscope 3/23/2013 12:45:02 PM

Hanso... your doll lots spot on!

RaithManan 3/23/2013 2:30:03 PM

Hanso, long time no see.  Good to see a familiar face during my return after a lengthy absence.  I see you got drool at the corners of your at the sight of the toys. 

Meanwhile, Shellhead.... Fox owns the rights to the old show, but Warners owns Batman but that wasn't the case until they locked DC under their roof in the late 70's.  So its an issue about money and legalities.  But these toys may be the first step that both sides may finally be loosening their grip against each other.  As long as there's a standoff regarding the 60's show, Warners will see to it there will be no Batusi, no Bat-Shark Repellent, no atomic belly slides on the wooden floor or the sight of Batman & Robin acting like The Flash outrunning traffic chasing bad guys (who were in their getaway cars) on foot WITHOUT using the Batmobile available on DVD.

Oh and I should point out that Joel Schumacher may have a relapse into his fetish and may paint his own chest in black so that way he can play with his own nipples and showcasing his own ass shots and crotch with Looney Tunes sound effects to boot if they ever release classic Batman on disc, much less be shown on tv like it was on The Hub last year. 

Yeah Joel, you had real serious issues (not to mention you act higher on glue than the late Lloyd Bridges did in Airplane! whenever you conduct an interview) with your Batman run, and you wonder why people continue to call you the anti-Christ of comic book filmmaking.  

demonfire 3/23/2013 3:14:24 PM

nice to see that warners seems to be going all out with merch for the old batman tv show. minus the one thing that would have really been icing on the cake that fox and warners finaly got through the red tape and the show is coming out on dvd and blue ray finaly. since that is the one piece of merch fans of the show really want the thing on dvd and blue ray legaly

BunyonSnipe 3/23/2013 3:42:18 PM

Yeah this show would look AMAZING on Blu, when it was first on in the UK it was in black and white when it was shown again a few years later the colours just blew peoples minds!

Please Fox and Warner Bros. come to an agreement and MAKE THIS HAPPEN!

BunyonSnipe 3/23/2013 3:51:02 PM

Damn it, I hope I look that good at 84!

He is still a pretty imposing guy, standing head and shoulders over a lot of the people around him...

BunyonSnipe 3/23/2013 3:54:03 PM

Family Guy is made by Fox, surely if Seth put in a good word... They would do ANYTHING for Seth...

Oops... Sorry can Mr. Green please sit down.

Betenoire 3/23/2013 4:10:23 PM

 Joker looks good here but some of the other figures in the line (other than Penguin from what I've seen) have that chest joint thing and I really have never found it to be useful for posing and it just detracts from the figures themselves.

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