Mania Box Office Report: Brave Victory - Mania.com



Mania Box Office Report: Brave Victory

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Mania Box Office Report: Brave Victory

Honest Abe falls

By Robert T. Trate     June 24, 2012
Source: Box Office Mojo

Coming off a somewhat quiet weekend, the box office should be revitalized a bit thanks to the release of Disney/Pixar's latest movie. Brave is set to open in a Pixar-record 4,164 locations, 2,790 of which will include 3D shows. Abraham Lincoln: Vampire Hunter will also try to battle its way to solid grosses at 3,106 theaters (2,497 with 3D), but its target demographic is too narrow for it to really break out. Meanwhile, Focus Features is releasing apocalyptic comedy/drama Seeking a Friend for the End of the World at 1,618 venues, while To Rome with Love, Woody Allen's follow-up to Midnight in Paris, launches in a handful of theaters in New York and Los Angeles.
 
It's impossible to discuss Brave's opening weekend potential without first reviewing the unprecedented history of Pixar Animation Studios. Beginning with Toy Story 2 in 1999, Pixar rattled off an incredible nine-straight $200 million movies, which culminated in 2010 with Toy Story 3 (their highest-grossing movie ever with $415 million). Aside from this incredible commercial success, the studio was also being praised for its artistic accomplishments: through their first 11 movies, Pixar racked up 39 Oscar nominations and 10 wins, including six of the first 10 Best Animated Feature awards. Last June's Cars 2, though, proved that Pixar isn't invincible. Not only did it end the company's $200 million streak, but it was also Pixar's first major creative disappointment—it's the company's only "rotten" movie on Rotten Tomatoes, and its only movie to have an IMDb rating below 7.0.
 
One dud doesn't kill a brand as strong as Pixar, though: many previews for Brave emphasize that it's from the same studio as Toy Story 3, Up and WALL-E, which is quite the compelling pitch. Otherwise, advertisements have made Brave look like a pretty standard princess movie, with the bow-and-arrow-wielding red-head Merida taking the place of more traditional Disney princesses like Snow White and Belle. That 21st-century approach to the princess story will certainly have strong appeal among younger girls and their mothers, though it's unlikely the movie connects with men in the same way as Pixar movies like Finding Nemo or The Incredibles.

Excluding Ratatouille, which was about rats in Paris, every Pixar movie for the past decade has opened to at least $60 million. Current expectations have Brave earning slightly less ($55-$60 million), though no matter what happens it will become Pixar's 13th-straight movie to open in first place.
 

 


 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Brave
 
$66,739,000
4,164
$16,028
$66,739,000
$185
2
Madagascar 3
 
$20,200,000
3,920
$5,153
$157,574,000
$145
3
Abraham Lincoln: Vampire Hunter
 
$16,500,000
3,108
$5,309
$16,500,000
$69
4
Prometheus
 
$10,000,000
2,862
$3,494
$108,547,000
$130
5
Rock of Ages
 
$8,000,000
3,740
$2,305
$28,763,000
$75
6
Snow White and the Huntsman
 
$8,000,000
2,919
$2,741
$137,100,000
$170
7
That’s My Boy
 
$7,900,000
3,030
$2,607
$28,180,000
$70
8
The Avengers
 
$7,040,000
2,320
$3,157
$598,300,000
$220
9
MIB 3
 
$5,600,000
2,462
$2,275
$163,339,000
$225
10
Seeking a Friend for the End of the World
 
$3,836,000
1,625
$2,361
$3,836,000
$10

 

The Mania titles are pretty slim this week. It was supposed to be the weekend of G.I. Joe: Retaliation. Now our pick of the week is TED. If this proves to be... not so wonderful, Mania suggests one of our “Summer of 82 titles”. Which one you ask? Well check out Mania this week for the three titles from 1982. Two you will have definitely seen. The third... well that might be another story.  

COMMENTS AND RESPONSES

Showing items 1 - 10 of 50
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Wiseguy 6/24/2012 2:12:02 PM

Saw Abe and Seeking a friend this weekend. Abe was pretty good. I liked the mash up and liked that it kept a straight face throughout instead of going POTC on us.

Seeking a Friend was a nice romantic comedy/drama. It's stuff that I usually relegate to cable but I have to give in to the ol' lady every now and then. Anyway I was pleasantly surprised.

TED is a must next week and will try to catch Brave some time as well.

The Avengers should cross 600mil by Tuesday. If Titanic had not been re-released a couple of months back Avengers would've grabbed the #2 spot domestically.

InnerSanctum 6/24/2012 3:49:06 PM

 Wow, there have been some major flops this summer.  

How did SWATH get the green light for a sequel when it hasn't broken even yet?  And, it looks like we will not be seeing a MIB4.  Smith has lost some of his shine.  And, Tom Cruise couldn't save ROA.  But, a blessing seems to be coming from the knowledge that maybe we will see less of the retarded Sandler films for awhile.  

My girlfriend took her son to see Brave.  I missed out, but they seemed to like it.  

I was let down by Prometheus.  Looked pretty, but, despite all the raves otherwise, was rather hollow.  Just repeating "We want to meet our makers."  Asking a few tired questions and vaugely giving hints of the Alien franchise does not make it deep.  I definitely left feeling let down by that movie.  

I'm not against B movie horror films, but stuff like Abe I usually rent.  It looks as if it falls into the category of Resident Evil and Underwold.  Guilty pleasures.  If you haven't done so yet rent Timur's (director of Abe) Night Watch and Day Watch.  Great fun.  

So far, The Avengers is the only film that has not disapointed.  

Maybe it is just me, but I haven't really been impressed with the line up this summer.  My two "must sees"...I've seen.  Hope there is something coming down the pike that catches me by surprise.  

Ted is just twisted enough to actually make me want to see it.  Hope all the funny bits are not in the previews.  

InnerSanctum 6/24/2012 3:54:39 PM

 Despite the fact that I LOVED Nolan's first two Batman films (and, a majority of his work for that matter), for some reason the previews TDKR don't excite me.  I hope to be proven wrong.  But, TDK had the benefit of an iconic villian.  This one has Bane.   And, Spidey feels like I've seen it before.  However, it is one picture that might actually benefit from the IMAX 3D treatment.  

hanso 6/24/2012 4:04:33 PM

I saw Prometheus which was cool yet retarded at the same time.  Would like a sequel.  Also want a sequel to John Carter which I checked out recently.  If you don't like JC you deserve to be orally raped by a penis shaped alien snake.

I saw Snow White too which I liked.  It had cool visuals and the vibe of the flick was dope.  Looking forward to the director's next gig.

Next week its Magic Mike for me!  err, did I type that?  I meant Ted, yeah, that's what I meant.

Inner, why does it look like there won't be MiB 4?  The last one has made close to $600 million.  Snow White made its money too.

My two must see lefts are Spider Man and The Dark Knight Rises.  The new TDKR trailer was tight, loved Bane's "Mr. Wayne." and then beating down the BMan.

Hookedonavengers2012 6/24/2012 4:23:49 PM

 my only must see left is Abe Licoln and Iron Sky if it ever plays here this year! lol 

And maybe Ted...

Hookedonavengers2012 6/24/2012 4:31:31 PM

 @Wise, How much $ differance between Avengers and Titanic at the moment? I know they wont catch up to Titanic but I am impressed how close they are getting! :)

Wiseguy 6/24/2012 5:01:37 PM

@ Hooked domestically it's behind by about 60mil but worldwide  it's about 700mil back.

And Iron Sky still doesn't have a release date for the US, I'd wager it's going straight to dvd or video on demand. I've been waiting for that for about 2-3 years since I first heard of the film.

Must see for me is only Spidey but a level below are TED, Lawless, Gangster Squad, Total Recall, The Watch and I won't lie TDKR. Expendables and Bourne Legacy too I guess

 

Hookedonavengers2012 6/24/2012 5:05:17 PM

 when will they pull Avengers from the theatres? Do you think they will end up within $500 million or so within Titanics numbers or is that a tough number to get with them getting just 7 million this week? It doesnt open in Japan till August right? That should be about a $50-65 million shot in the arm there...right?

Hookedonavengers2012 6/24/2012 5:10:56 PM

 @Wise thats what I see to..$600-700 million behind.

Iron Sky is going to be awesome! I just heard of it about 6 mo. back but I am a huge fan already!  I will be there to see it or own the dvd...either way!

I like Spidey but I wont go see it.

I am hoping Sony goes broke and Marvel gets the rights back! I will buy the dvd though...lol

grins

InnerSanctum 6/24/2012 5:11:46 PM

 Hanso:  MIB3 cost 225 million to make. Domestically, it has only made 135 million.  And, it is falling down the box office mountain.  Same for SWATH.  A lot of films that broke even, but even did extremely well overseas have not garnered sequels.  And, I'm quite sure a lot of people's money will go to TDKR which will push these films even further out of reach of their domestic goals.  But, on the upside...look forward to Madagasgar 4.  

And, I agree...Prometheus just left a lot of unanswered questions.  Either the writers (LOST) didn't have the answers, or they were hoping for a sequel.  Either way, you really shouldn't have to fill in the blanks because of a poor script.  If it truly asked deep questions...that really made you think...then I'd have been impressed.  Instead SPOILERS we are told that we were made by giant white aliens and the heroine (who despite having a face sucker ripped out of her and stapled up is able to take punches to the stomache and haul butt like she is a marathon runner) flies off asking "Why do you hate us?"   It was beautiful...expected as much from Ridley...but, with all the talk...I expected brillance.  

Also agree....everyone was bagging on John Carter, but it was a pretty enjoyable film.  I watched it twice.  Just good old fashioned space adventure fun.  Reminded me of its pulp novel origins.  

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