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Mania Box Office Report: Expendables Rule

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Mania Box Office Report: Expendables Rules

The third cannot be far off

By News Desk     August 19, 2012
Source: Box Office Mojo

The Expendables 2 easily wound up in first place this weekend, though attendance was noticeably off from the 2010 original. The three other openers were all modest movies that wound up with modest debuts, and none of them were outright misses. The Top 12 earned an estimated $128.2 million this weekend, which is a 21 percent improvement over the same period last year.

The Expendables 2 debuted to an estimated $28.75 million from 3,316 locations. That's off 17 percent from the original Expendables, which scored $34.8 million on its opening weekend in August 2010. Lionsgate reported that the movie's audience was 63 percent male and 65 percent over the age of 25, and that they awarded the movie an "A-" CinemaScore. 

Studios would obviously prefer for sequels to at least match their predecessor's grosses, but that's easier said than done. First, the original movie needs to be incredibly well-liked, and that's not necessarily the case with The Expendables: it has a 6.5 rating on IMDb, which is very middle-of-the-road for a male-skewing action movie. Perhaps more importantly, though, the sequel needs to appear to offer something new, which The Expendables 2 didn't really do. Sure, Jean-Claude Van Damme and Chuck Norris joined the cast, but neither of them was featured prominently in commercials. Instead, the emphasis was on the expanded roles for Arnold Schwarzenegger and Bruce Willis, which was tricky to convey given that both actors were included in marketing material for the first outing.

This is still a fine opening for The Expendables 2, and likely puts it on the path to profitability. However, it isn't the kind of performance to build an increasingly expensive franchise on, and if it doesn't hold up incredibly well in the next few weeks it might be tough to get The Expendables 3 going. 

In second place, The Bourne Legacy fell 55 percent to an estimated $17.02 million. That's a slightly steeper drop than The Bourne Ultimatum (53 percent) and The Bourne Supremacy (54 percent), albeit with a much lower gross-to-date ($69.6 million, compared to $131.6 million and $98.8 million, respectively). It does at least still lead The Bourne Identity ($54.4 million), though matching that movie's $121.7 million total will be tough if Legacy doesn't hang on well next weekend. 


 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Expendables 2
 
$28,750,000
3,316
$8,670
$28,750,000
N/A
2
The Bourne Legacy
 
$17,020,000
3,753
$4,535
$69,581,000
$125
3
ParaNorman
 
$14,008,000
3,429
$4,085
$14,008,000
N/A
4
The Campaign
 
$13,385,000
3,255
$4,112
$51,694,000
N/A
5
Sparkle
 
$12,000,000
2,244
$5,348
$12,000,000
$14
6
The Dark Knight Rises
 
$11,140,000
3,157
$3,529
$409,916,000
$250
7
The Odd Life of Timothy Green
 
$10,909,000
2,598
$4,199
$15,187,000
N/A
8
Hope Springs
 
$9,100,000
2,361
$3,854
$35,051,000
N/A
9
Diary of a Wimpy Kid: Dog Days
 
$3,850,000
2,737
$1,407
$38,762,000
$22
10
Total Recall (2012)
 
$3,500,000
2,434
$1,438
$51,782,000
$125


The summer is nearly gone. Like many of you, we here at Mania are turning our towards the fall. We’ll check out ParaNorman this week after already seeing Expendables 2. If you need your fall fixing a few weeks early, check out The Apparition opening this Friday.  
 


 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 27
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Wiseguy 8/19/2012 9:10:35 PM

Hit and Run and Premium Rush both look better than Apparition for next week. And let's not forget Lawless in 2 weeks so let's not write off summer just yet

 

Expendables was damn fun, not surprised it hit #1

Caught Total Recall, good solid action, excellent cgi but not as good as the original. If this is closer to the source material then I say Major Kudos to Verhoven for improving on it. Why just not blow up that tunnel if that's all it would take to liberate Australia from them damn dirty Brits :) jk

Also managed to catch Step Up Revolution. The last 2 films have been great to watch in 3D. But this one wasn't as good as the last one although they did do some pretty impressive sets as The Mob. Last one still had better dancing

alienstatue 8/19/2012 9:17:51 PM

I'm worried Bourne Legacy won't meet it's $ mark, cause I really want to see a Bourne and Cross movie.

SPOILERS:

What really bugged me was the action with this movie. I'm all for story, and really enjoyed it on that end. Liked how it was expanding the Bourne universe, but man the action with hand to hand fights didn't do a lot for me. Especially how Cross never even fought that Larx-3 agent. He just sort of went on a chase and then the guy crashed his bike. Total let down on that end. But like I said above I like the expansion of the universe and would be up to see more.

Wiseguy 8/19/2012 9:25:01 PM

Crazy sad news just breaking that Tony Scott jumped to his death off a bridge.

wish 8/19/2012 9:44:17 PM

yeah I just read that too wise, don't know what to say!  Sad!

vitieddie 8/19/2012 9:46:50 PM

Yeah just heard the news ... RIP Tony Scott ... loved your movies!

vitieddie 8/19/2012 9:51:38 PM

Bourne Legacy

The movie lacked the commanding presence of Matt Damon although Renner holds his own. It also lacked the backstory that Bourne had (search for identity and the truth). The direction was better than the previous efforts (e.g. no fuzzy hand to hand scenes with jerky cam) but the lack of action was a big let down (see alienstatute's post). The movie also got bogged down in places and was not well paced. Hoping for a better sequel.

B minus

flyinroo 8/19/2012 10:19:04 PM

 Absolutely loved Expendables 2. I enjoyed the first one, but this one was just great fun to watch. I hate that the numbers are low and I hope that it finds some longevity at the box office. I would really like to see another installment to this franchise.

hanso 8/20/2012 2:09:04 AM

 Why is it sad?  The mofo killed himself didn't he?  

Premium Rush is where it's at next week, JGl FTW!  

Wise, did u see anything else other than Ex2?  I had already see the others u mentioned, so I'm putting the score 1/1.  Yes?

Dazzler 8/20/2012 5:07:59 AM

I saw Ex2.  Great movie!  Last great summer movie for me.  I was hard on the first for story.  But now just watching it brainless, it is a better movie.  Van Dame need more help however.  Surprised they could not get some WWF wrestlers for a dime a dozen for him.  That one big guy they beat up in the bar should have had a bigger role for the end. 

Saw Campaign.  Good solid comedy.  Baby punching and dog punching stand out for me.  They probably could have gone more over the top with policital satire also the way things are. 

Bryzarro 8/20/2012 6:19:44 AM

 Well I find it sad that Scott did it.  There is an unconfirmed report out that he had an inoperable brain tumor and thats why he did it.  So he wouldn't have to live through the pain.

 

I'm looking forward to Expendables on Wednesday night with the wife.  And I'm off next week so i'm waiting till then for Legacy and The Campaign.

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