Mania Box Office Report: Into Darkness Soars - Mania.com



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Mania Box Office Report: Into Darkness Soars

But only so high

By Robert T. Trate     May 19, 2013
Source: Box Office Mojo

The Summer has really kicked into high gear with the release of Star Trek Into Darkness. There was the Friday release, as well as a Star Trek Fan Night all contributing to the 84 Million opening weekend. What is shocking is, that Into Darkness is being considered a “disappointment” at the box office. Box Office Mojo had this to report:

“While it's usually unfair to knock a movie for opening in line with its predecessor, it certainly feels like the "disappointment" label is applicable in this case. All signs suggest the 2009 Trek is very well-liked (it has a strong 8.0 rating on IMDb) and Paramount's marketing did a decent job walking the sequel tightrope (a balanced approach of promising more-of-the-same and offering something new). Additionally, there was four years of ticket price inflation and the addition of 3D and IMAX premiums. Based on historical comparisons, this should have added up to around $100 million for the four-day weekend, which was what Paramount was publicly forecasting going in to the weekend”. - Ray Subers



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Star Trek Into Darkness

 

$70,555,000

3,868

$18,241

$84,091,000

$190

2

Iron Man 3

 

$35,182,000

4,237

$8,304

$337,073,000

$200

3

The Great Gasby

 

$23,415,000

3,550

$6,596

$90,159,000

$105

4

Pain and Gain

 

$3,100,000

2,429

$1,276

$46,574,000

$26

5

The Croods

 

$2,750,000

2,373

$1,159

$176,750,000

$135

6

42

 

$2,730,000

2,380

$1,147

$88,735,000

$40

7

Oblivion

 

$2,222,000

2,077

$1,070

$85,500,000

$120

8

Mud

 

$2,160,000

960

$2,250

$11,588,000

-

9

Tyler Perry Presents Peeples

 

$2,150,000

2,041

$1,053

$7,858,000

$15

10

The Big Wedding

 

$1,100,000

1,443

$762

$20,198,000

$35



So why the disappointment? Was four years too long between films? Was the big reveal of the villain kept too long? As if the average movie goer knows who Gary Mitchell and Khan even are. Now it will be interesting to see if Trek can repeat next weekend. The fanboy community is already split over the film, so repeat viewings are now cut in half. We also have to consider that three big films arrive this weekend. Each brings a diverse audience to the theater. Can Star Trek Into Darkness complete against Epic (families), Fast and the Furious 6 (thrill junkies), and The Hangover Part III (everyone).

COMMENTS AND RESPONSES

Showing items 1 - 10 of 24
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millean 5/19/2013 7:29:26 PM

 First I've heard about STID being a disappointment.  It was awesome, and I'll be seeing it again, though I don't know exactly when yet.  Somehow, I don't think this showing will hurt the chances any for a sequel.

 

hamyslamy 5/19/2013 7:41:07 PM

I liked it a lot. I thought it was well balanced in terms of the pacing and the action to non-action scenes and the performances were good. This was my first exposure to Cumberbatch and I'm definitely a fan. Spock seemed off somehow. It felt like less Anton Yelchin, but that was a bonus for me. Interesting twists on the history which was fun for me as a fan and I think worked well for those not indoctrinated already. For future films I'd really like to see some original stories/villains though. Except for Harry Mudd as a sub-plot. That would be cool.

phantomman 5/19/2013 7:53:53 PM

   How can those figures be accurate?  I JUST got back from seeing this movie with a friend.  It's Sunday night opening weekend and it wasn't just us.  The theater was packed to the point of ppl having a hard time finding seats.  I think they need to take another tally considering a ticket where i live is $10.50 per person.  At a minimum there were 100 ppl in that theater.  Probably closer to 200-250.  So being way conservative....

100 ppl x $10.50 = $1050 for a single showing.  $1050 x the 3868 theaters in the US = $4,061,400 extra.  This would put the final weekend tally somewhere around the 9 million dollar mark and that's with the 7:30 showing on sunday night alone.  This could EASILY hit the $100,000,000 mark once all the last minute numbers are run.

And for the record the movie was FANTASTIC!!!!!!   Well done JJ.  Well done.  Bravo.  Very nice character developement in amongst all the blasting.  They expounded on the consequences of the first movie and they quite nicely came full circle into what ST is about and the Enterprise's purpose.

TheStormrider 5/19/2013 8:02:35 PM

 I really liked STID.  I thought it was excellent until the last chase scene.  I thought it was unneccary.  Or it needed to come before the emotional scene.  Other than that,  I think this was a great movie.  Im looking forward to the next one already.

thezillaman 5/19/2013 8:58:11 PM

 it was better than moron man3... I would gladly go back for 2nds for S.T.I.T.D but not for s.hit can man 3....

Kraks 5/19/2013 9:39:46 PM

 They really need to factor in that a lot of us are waiting to see it in IMAX.  I'm not going to both.  I'm a dad.  No time. :P

GothicStorm 5/19/2013 10:44:44 PM

I have yet to see it...mostly because I was busy this weekend and also because of some severe thunderstorms knocking out power in the area.

I'm guessing Iron Man 3 has taken away from would-be Star Trek goers... I'd say it's still too early to tell and Memorial Day weekend should prove to these critics that it's not a "Box-office disappointment".

alienstatue 5/20/2013 1:40:51 AM

I'm going to see this a second time for sure. I almost went today, but the showing was not on Stadium seating, so I'll just go sometime this week with the lady.

hanso 5/20/2013 3:52:22 AM

 I guess its a disappointment if you were expecting $100 mil but got $84 instead.  It played really good in foreign territories so its not like they are losing money on this thing.

Saw IM 3 finally, didnt care for it.  That franchise hasnt lived up to the first flick imo but its making crazy money and IM3 looks like it will settle at #5 worldwide.  

redvector 5/20/2013 6:15:44 AM

I'd have to agree with Hanso IM3 was just OK. I didn't hate it but maybe I'm just bored with RDj's performance as Tony Stark. It seems to me that maybe he's bored with it too. So I'd be fine with him having a reduced role in A2. Maybe providing financing and tech for the Avengers which was what was implied at the end of A1.

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