Mania Box Office Report: Knight Falls - Mania.com



Mania Box Office Report: Knight Falls

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Mania Box Office Report: Knight Falls

Bourne does indeed have a Legacy

By News Desk     August 12, 2012
Source: Box Office Mojo

Even without Matt Damon, The Bourne Legacy easily debuted in first place this weekend ahead of Will Ferrell/Zach Galifianakis political comedy The Campaign and box office behemoth The Dark Knight Rises. Also, after a quiet mid-week start Hope Springs saw a nice jump in attendance over the weekend. The Top 12 grossed an estimated $138.3 million, which is up a bit from the same weekend last year.

Reboot/spin-off The Bourne Legacy debuted to an estimated $40.27 million at 3,745 locations. That's on par with recent Bond franchise reboot Casino Royale ($40.8 million) and is in between The Bourne Identity ($27.1 million) and The Bourne Supremacy ($52.5 million). Legacy's debut was off 42 percent from 2007's The Bourne Ultimatum (the last entry with Damon in the lead), and that decline is directly in between those for recent franchise reboots X-Men: First Class (off 53 percent from The Last Stand) and The Amazing Spider-Man (down 30 percent from Spider-Man 3 over its first five days).

While it didn't set the box office on fire, this is a fine opening for what has always been a challenging project. Matt Damon is Jason Bourne, and the pivot to Jeremy Renner put a lot of pressure on the marketing team to justify the reboot. By showing a connection with the events of The Bourne Ultimatum, and by relentlessly pushing the tagline "There Was Never Just One," it seemed like audiences eventually accepted the idea of expanding the Bourne universe. All the effort it took to make that sell took away from time that could have been spent selling the goods that the movie itself had to offer, though. All this added up to a competent debut that's still on the lower end of what was possible for another entry in such a strong franchise.

According to distributor Universal Pictures, the audience was 52 percent male and 69 percent were 30 years-of-age and older. They awarded the movie a middling "B" CinemaScore, which doesn't suggest great word-of-mouth. Especially concerning is the widespread complaint about the movie's abrupt ending, which could lead to steep drop-offs moving forward (it doesn't help that The Expendables 2 is targeting the exact same older male audience next weekend).

 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Bourne Legacy
 
$40,265,000
3,745
$10,752
$40,265,000
$125
2
The Campaign
 
$27,440,000
3,205
$8,562
$27,440,000
-
3
The Dark Knight Rises
 
$19,540,000
3,690
$5,295
$390,149,000
$250
4
Hope Springs
 
$15,600,000
2,361
$6,607
$20,053,000
-
5
Diary of a Wimpy Kid: Dog Days
 
$8,200,000
3,398
$2,413
$30,554,000
$22
6
Total Recall (2012)
 
$8,100,000
3,601
$2,249
$44,188,000
$125
7
Ice Age: Continental Drift
 
$6,750,000
3,102
$2,176
$144,064,000
-
8
Ted
 
$3,290,000
2,208
$1,490
$209,915,000
$50
9
Step Up Revolution
 
$2,850,000
1,898
$1,502
$30,165,000
$33
10
The Watch
 
$2,200,000
2,461
$894
$31,374,000
$68

 

As the summer comes to a conclusion this week we have yet another Expendables to look forward to. What say you maniacs? Are you up for another ride with Sly and the boys?

 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 61
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DarthoftheDead 8/12/2012 7:15:12 PM

Nah, Nah, Nah, Nah....Nah, Nah, Nah, Nah.......Dark Knight Rise's....Goodbye.....lol

TheSilentKiller 8/12/2012 7:49:59 PM

 Seeing Expendables 2 tomorrow - will make my predictions after that!

InnerSanctum 8/12/2012 7:52:59 PM

Who would have thought Ted would be one of the biggest success stories of the summer?  

 

ElBaz13 8/12/2012 7:55:51 PM

Someone should be eating Crow right now but I'm guEssing he won't pOst here until the Man of Steel next year.

vitieddie 8/12/2012 8:03:27 PM

Booooooooooo ... lol ...

Well done TDKR ... rest now ...

vitieddie 8/12/2012 8:04:55 PM

Def watching Bourne next weekend

It hasn't opened here yet and was busy watching the olympics

DarthoftheDead 8/12/2012 8:35:24 PM

EIBaz - lmao, Ziiiinnng!!!

hanso 8/13/2012 3:09:52 AM

 tdkr like a boss.  gets better with each viewing.   hope springs is alright, tommy lee jones was funny.  bourne was solid, and the campaign was funny as hell.  bourne better make enough for a sequel.  wish i could do paragraph breaks from my phone.  anyway, next week da great one arrives, thats Mr. Jean Claude Van Damme to u cats.  Oh and Chuck but he needs no introduction for his beard alone is legendary.

Mossy1221 8/13/2012 4:46:37 AM

 Is it safe to say yet that Ledgers performance/death had a bit of an impact of the previous film and its numbers?

Dazzler 8/13/2012 5:21:36 AM

Bourne sucked, story sucked, they needed to just hunt him in the forest which was the best part.  Do a Rambo thing.  And if I see another car chase again it will be too soon.  Unnec filler these days.  It's too bad since I do like Hawkeye. 

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