Mania box Office Report: If LUCY fell -

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Mania box Office Report: If LUCY fell

Hercules would have won

By Robert T. Trate     July 28, 2014
Source: Box Office Mojo

Lucy is the box office champ
© Universal Studios

A few months back, Universal Studios moved Luc Besson’s LUCY release date ahead two weeks. A strange move for a studio, and usually the opposite one to take in the summer. Universal gambled on the fact that a LUCY vs. HERCULES weekend would be a better title fight than LUCY vs. Guardians of the Galaxy (in their second week).  With Guardians of the Galaxy already packing a slew of positive reviews and a sequel announced, it was a wise move. The good people at Universal won a weekend for Scarlett Johansson’s film. Why did LUCY beat the Rock’s Hercules?

Ray Suber of Box Office Mojo had this report:Lucy's success can be attributed to a few factors. First, the movie had an intriguing premise (what if we could use more than 10% of our brains?) that was front-and-center in action-packed, visually-stunning advertisements. It helped that actress Scarlett Johansson's lead role here seemed like a natural extension of the butt-kicking brand she's built as Black Widow in The Avengers and Captain America: The Winter Soldier. Recognizing that audiences were connecting with the material, Universal made the savvy decision to move Lucy up from mid-August—where it would have been in a Guardians/Turtles/Expendables sandwich—to this less-competitive late July date”.
































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This week, Guardians of the Galaxy... ‘Nuff said. We have interviews with Michael Rooker (Yondu) and Dave Bautista (Drax the Destroyer) coming for you Maniacs! 


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monkeyfoot 7/28/2014 8:14:51 AM

I really enjoyed Lucy. I saw it in a packed theater and the audience really enjoyed it but they seemed a little confused at the end. I wasn't your typical action movie ending.

I pretty much agree with Rob Vaux's review on this site. It was a mixture of over the top action and FX sequences and philosophy about the human condition and the meaning of life. The story of an individual suddenly getting incredible mind expanding abilties has been done alot in sci-fi in everything from Akira to multiple times in Star Trek. But what this movie had going for it was the execution by director Luc Besson. It's all in the execution of the idea and for me it was a great cinema roller coaster ride.

jedibanner 7/28/2014 8:29:46 AM

How about the fact that the Hercules movie was mostly shown only in 3D theatres and hardly any in regular theatres? Bet the studios aren't talking about THAT issue. Many people don't like 3D and yet they still force the issue by not even allowing to present the movie in both format.

So based on that issue and I can't find a place that shows the movie in non-3D at normal hours (I have a life in the weekends so it if only plays at 12pm, I can't make it), I won't see Hercules...I want to...but the stupid ass theatres and suits who are forcing down my throat this 3D shit aren't getting my $$$.

Sanity 7/28/2014 8:52:05 AM

 I'm with you jedibanner...if a movie I'd like to see is only playing in 3D when I have time to see it, I'll wait till I can find it in 2D later.  Sometimes that means I end up waiting till it's out on disc.  What REALLY pisses me off is when the movie you want to see is in both 2D and 3D...but only the 3D is playing at a time when I'd normally go see it (like between 6 and 10 pm).  I'm not sure who's doing this is though.  Is it the studio or the theater?  I know the 3D costs more to see (for an inferior product...imagine that) but who gets that extra cash?  It's freaking criminal to make sure people only have the more expensive (profitable) choice at the times when most people are seeing the movies.

therockdltj 7/28/2014 10:31:08 AM

Sounds like you guys have theaters that suck ass! The local ones here and normal movie theater times for both all day long. Hercules 3D 11:00 AM, 1:35pm,4:10pm,645pm, 10:20pm and normal noon, 2:35pm ,5:05pm, 7:45pm and 9:20 pm. 

RobertTrate 7/28/2014 12:12:47 PM

 Never not had the choice. Which is somehting I didn't even think about. I live near a 15 with an IMAX and a 24. Both are REGALS and both run 3D and 2D of all new pictures. They even alternate for the IMAX from time to time. 

Shellhead88 7/28/2014 12:57:51 PM

I have the oppisite problem. I only see movies in 3D and alot  of times the will show them in the afternoon and not in the mourning. That is usually your smaller movies though. The bigger movies. usually have better times. 

monkeyfoot 7/28/2014 1:35:21 PM

I prefer 2D. For the most part 3D doesn't thrill me much after the first 15 minutes or so. I stop noticing it. Theaters near me will have hourly 3D showings on opening weekend and fewer 2Ds which makes it harder to avoid 3D. If people want to see 3D I will go along with them but for me it feels like I'm paying a couple extra bucks to watch a movie with sunglasses on.

ztigr 7/28/2014 2:47:48 PM got some splaining to do....

spiderhero 7/28/2014 3:02:27 PM

I'm with jedibanner.  I hate 3D. I avoid it at all costs. It's just annoying.

And I guess Hercules wasn't up to the challenge of Scarlet Johansson. The Rock can resurrect other franchises but he can't headline his own.

SinCity 7/28/2014 4:14:23 PM

Monkeyfoot - exactly.  I also stop noticing it.... except for when I have to remove the glasses to rub my aching eyes for a few seconds.... it's not worth the extra money, especially since they make you give the glasses back!


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