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Mania Box Office Report: Mad Mad Mad World

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Mania Box Office Report: Mad Mad Mad World

Madagascar beats AGES

By Robert T. Trate     June 17, 2012
Source: Box Office Mojo

Initial box office results for Rock of Ages and That's My Boy seem to confirm two very important things: the 1980s was a lousy decade, and starpower is a bit overrated.
 
The latest projects from box office heavyweights Tom Cruise and Adam Sandler both bombed hard this weekend, which allowed Madagascar 3: Europe's Most Wanted to easily hold on to the top spot. Prometheus remained in second as well, though it took a big hit in its sophomore outing, and the Top 12 wound up down 15 percent from the same frame last year.
 
Madagascar 3 dipped 41 percent to an estimated $35.5 million this weekend. That's a strong hold for an animated sequel: in comparison, Cars 2 fell 60 percent, Toy Story 3 dipped 46 percent, and Madagascar: Escape 2 Africa fell 44.5 percent. The movie remains ahead of both of its predecessors with a 10-day total of $120.45 million.
 
Prometheus crashed 60 percent to an estimated $20.2 million in its second weekend. That drop is about on par with Wanted and The Matrix Reloaded, but is significantly worse than Inception (32 percent) and Super 8 (39 percent). Through 10 days, the Alien prequel has earned $88.9 million, which technically makes it the highest-grossing movie ever in the Alien franchise (though of course it still lags behind most of the movies when adjusting for ticket price inflation). 
 
Rock of Ages took third place with an estimated $15.06 million from 3,470 locations. It had the sixth-highest opening ever for a musical, and third all-time for one adapted from a stage production. That being said, with a prime Summer date, a massive release, recognizable tunes and an all-star cast, the movie should have done much better. Clearly, the goal was to see similar results as past Summer musicals Mamma Mia! ($27.8 million) and Hairspray ($27.5 million), and Rock of Ages didn't come close.


 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Madagascar 3
 
$35,500,000
4,263
$8,327
$120,451,000
$145
2
Prometheus
 
$20,200,000
3,442
$5,869
$88,858,000
-
3
Rock of Ages
 
$15,060,000
3,470
$4,340
$15,060,000
$75
4
Snow White and the Huntsmen
 
$13,805,000
3,701
$3,730
$122,602,000
$170
5
That’s My Boy
 
$13,000,000
3,030
$4,290
$13,000,000
$70
6
MIB 3
 
$10,000,000
3,135
$3,190
$152,679,000
$225
7
Avengers
 
$8,848,000
2,582
$3,427
$586,737,000
$220
8
Best Exotic Marigold Hotel
 
$2,200,000
1,184
$1,858
$35,133,000
-
9
Moonrise Kingdom
 
$2,181,000
178
$12,253
$6,779,000
-
10
What to Expect When You’re Expecting
 
$1,330,000
1,216
$1,094
$38,766,000
-


This week we have two great choices for our viewing pleasure Maniacs. The first is what could be the next great thing from Pixar and Walt Disney, BRAVE.


 

 

The other could be the perfect summer popcorn movie or a great disaster. Rest assured Maniacs, we will bring you reviews of both BRAVE and Abraham Lincoln Vampire Hunter.

 

 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 36
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karas1 6/17/2012 8:54:23 PM

I'm going to see Rock of Ages eventually.  Didn't do a movie this weekend.

shac2846 6/17/2012 9:39:07 PM

 Going to see Brave Friday. Have seen every pixar film in theatres. The film seems to be getting mixed but mostly positive reactions. Looking foward to it. 

That's sad about Prometheus. I thought it was good despite it's flaws. Hope it eventually makes enough money to warrant a sequel so they can finish the story. Still say they should have just made a long 3hr film and showed the rest of the story.  

noahbody 6/17/2012 11:37:06 PM

ROA looked like shit from the trailer, I wouldn't pay a dollar to watch it. Tom Cruise is not a rock star... while he may be able to sing it does not mean he can cover those songs.

And the 80s were AWESOME! Are you guys not doing retro reviews on that very subect?

vitieddie 6/18/2012 1:43:29 AM

I was going to watch ROA or Brave this past weekend but went for Brave.

It was very entertaining for 2/3 of the film. It just didn't end properly - the climax was very average. Thus the negative reviews I think. 

(spoiler)

For a better ending compare it with DIsney's Beauty and the Beast. You'll see what I mean.

A solid B from me.

Still waiting for that next blockbuster after Avengers. Will it be Spidey or Bats?

dalgoda 6/18/2012 4:17:26 AM

Agree with shac about Prometheus.  With the way it ended, seems like they could have finished the story in one film.  I don't see how they could stretch it out into another film.

ElBaz13 6/18/2012 5:23:22 AM

I got to contribute to the Avengers box office totals by playing hooky on Friday and checking it out again. We were 3 in the theatre. :) It was worth it seeing it a second time.

Also got to bring the kids to see Madagascar 3. Quite entertaining and some good funny bits. And that Afro Circus song is stuck in our heads now.

jedibanner 6/18/2012 5:47:58 AM

hehe, saw Avengers for a 3rd time this weekend.

It was either that or Rock of Ages....I won the coin toss.

 

Wiseguy 6/18/2012 5:51:14 AM

Too beautiful a weekend to go to the movies. Wanted to see ROA and still may in the next couple of weeks.

This weekend Brave and Lincoln look like sure bets for me.

shac, Prometheus has already made over 200mil with a budget rumored around 130mil so I'm sure a sequel is a pretty sure thing IF Ridley feels up to it. He has a pretty full slate according to rumors

jsmulligan 6/18/2012 6:06:09 AM

We'll be going to Brave on Saturday.  Have been looking forward to taking our daughter to that one for a good while now.  Probably my most anticipated movie this year not named The Avengers.  Travelling last week, will catch Prometheus this week as well.

Rock of Ages had a similar problem to John Carter. The marketing. Everything that was coming out looked like some sort of drama, then commercials featuring Alec Baldwin as some weird looking goofball started showing up. Then there were the commercials that basically only showed Tom Cruise with his shirt off in that turned-away-from-the-crowd-reachinb-back pose. If you weren't already familiar with the stage play, it was rather confusing as to what type of movie it was and nothing to tell you what it was actually about.

wessmith1966 6/18/2012 6:40:46 AM

Went to see Rock of Ages on date night. It wasn't very good, but I liked the music and loved Catherine Zeta Jones. It was a fun date night kind of movie so we were happy.

It was just too beautiful outside this weekend to go see anything else, not that there was anything else I would have wanted to see. Luckily, my girl dislikes Adam Sandler movies as much as I do. I would never pay to see one of his films.

Brave does nothing for me and the kids aren't interested so I'm off the hook on that one. I am looking forward to seeing Abe Lincoln VH this weekend, although from the trailers it doesn't look like it's closely adapted from the book.

Planning to catch Avengers for an afternoon matinee this week. I've seen the film 5 times but just can't get enough. Superman will always be my favorite super hero film because it was the first, I was only 12 when I saw it and it really was a benchmark film. Avengers is definitely second on the list.

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