Mania Box Office Report: OZ the Great Box Office Draw -

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Mania Box Office Report: OZ the Great Box Office Draw

Raimi wins the Weekend!

By Robert T. Trate     March 10, 2013
Source: Box Office Mojo

Who else took that trip down the Yellow Brick road? Who else thought the film was “meh”? After watching it, who else was shocked that Disney has already hired a writer for a sequel (read here)? I went in with an open mind, because one cannot compare it to the original MGM classic. Actually, as I sat that there, I thought of it more as another Alice in Wonderland (also Disney produced).


Rudy Spears of Box Office Mojo had this comparison of the two films: “The movie's opening looks very strong against nearly all comparable titles aside from its most similar movie, Alice in Wonderland, whose overwhelming box office success clearly incentivized Disney to move forward with Oz. At the same in time in 2010, Alice opened to an incredible $116.1 million, which is 45 percent higher than Oz's debut. Alice ultimately went on to earn over $334 million at the domestic box office, and more than $1 billion worldwide”.

It will be interesting to see next week’s totals as well as the world wide totals on Oz The Great and Powerful. Remember, Alice in Wonderland’s $1 billion worldwide take did not guarantee a sequel. 

















Oz The Great and Powerful








Jack the Giant Slayer








Identity Thief








Dead Man Down
















21 and Over








Safe Haven








Silver Linings Playbook








Escape From Earth








The Last Exorcism Part 2







This week is genre light as we have to decide between, The Call, Spring Breakers (another with James Franco), and The Incredible Burt Wonderstone.


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Dazzler 3/11/2013 3:55:11 AM

Sold out for me for Oz, forgot to app buy tickets.  App first!  do do do do....

Burt Wonderstone is a must see for me for the look of it alone. 

goldeneyez 3/11/2013 6:21:58 AM

Oz was OK, but I don't think it'll make as much money as Alice in Wonderland.This is ironic to me, only because I think it was better than Alice in Wonderland.

monkeyfoot 3/11/2013 6:56:14 AM

I saw Oz in a packed late Saturday showing. Not sure if there were many kids there.

I enjoyed it! Thought it had a great story that appealed to kids and adults. It was executed well with Raimi's style definitely showing. I thought the 3D was excellent and I don't like 3D! The interview here earlier this week shows he took the time to make the 3D great but not jarring. FX were great in that he is creating a whole world that has to be consistent.

Franco was just OK though. If RDJ did it I could see that part being alot better. Franco just seemed to do it but not be it. Of the three actresses I only found Michele Williams to be a little lacking. There was supposed to be special chemistry between her and Franco and I never saw it.

Still all in all I found it a very enjoyable film with great 3D. I notice most critics give it middling ratings but on sites measuring audience reaction it seems to get a solid "B". If I were a filmmaker I'd much rather have a happy audience than happy critics.

blankczech 3/11/2013 7:16:09 AM

 Oz follows a great formula for box office success.  Make it light, fun for the whole graphic violence, no sex, and a simple story.  Two hours of special effects driven thrills and chills.  A Saturday morning cartoon expanded and brought to life.

The original Star Wars trilogy was predicated on this formula and It worked big time for TheAvengers last year.

The formula also works for DVD DVD's have become a great way to get the kids out of your hair ...and if your kids really like the movie, they will watch the same DVD over and over until they know all the words by heart.

InnerSanctum 3/11/2013 8:02:52 AM

 I wasn't a fan of Alice in Wonderland.  I'm not a big Franco fan and I was surprised that he was the lead in Oz.  I'm kind of suffering from CGI overkill, so I was hoping for more than a "meh" from my fellow viewers.  

After the unfortunate failure of John Carter, I imagine Disney would like to make up for loss.   

Just curious though, there are a lot of books in the Oz library...I wonder why they chose to go forward with an original project not related to them?  At the very least, if you are tying it in with the original Judy Garland movie...why not make it a musical?  

BunyonSnipe 3/11/2013 10:33:58 AM

That's not really irony is it, gold?

Just because something is of a higher quality doesn't mean it's gonna make more money, just look at Identity Thief!

BunyonSnipe 3/11/2013 10:38:38 AM

Well said, InnerSanctum...

I am STILL waiting for a 'proper' Oz adaptation, why does the wicked witch have to be green and where is her eye-patch, they may as well have done a film version of Wicked..!

This just tells me that NONE in Hollywood has actually read the books, at all

redhairs99 3/11/2013 10:49:50 AM

 My wife and her friend liked Oz well enough. For me, I thought it was just "ok." Nowhere near the original but entertaining. The CG looked a bit flat in some scenes, yes, I saw it in 2D, but you can make 2 images have a little depth.

Possible Spoiler

I usually like Mila Kunis, but her make-up here as the wicked witch was really horrible and not in a "she's supposed to look like an evil witch horrible." After seeing the film, I know why they didn't show off the make-up in the trailers.

The ending was a little anitclimatic, but I guess that should be expected. You can't actually kill off a witch in a "prequel" film where neither die until the original.

violator14 3/11/2013 11:12:11 AM

 OZ was a snorefest-disspointment. Dont bother unless you got kids that wanna see it.

momitchell7 3/11/2013 11:43:02 AM

Saw Oz with the wife and kids... It was entertaining and our kids loved it. But it was just not a very "good" movie IMO. When Oz first arrives in Oz, I couldn't belive how awful the CGI looked - it was BAD! 

Red, I couldn't agree with you more about Mila's witch make-up - I kept looking at it like what the hell is wrong with her face?!

Violator - exactly... unless you have kids, I suggest you don't waste your money seeig this in the theatre. It's the first itme in a long time where I was actually trying to fall asleep while watching it.


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