Mania Box Office Report: Prometheus Falls - Mania.com



Mania Box Office Report: Prometheus Falls

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Mania Box Office Report: Prometheus Falls

The kids flick won the weekend

By Mania Staff     June 11, 2012
Source: Box Office Mojo

What looked like a tight race on Friday turned out to not really be much of a competition, as Madagascar 3: Europe's Most Wanted handily defeated Prometheus over the three-day weekend. That being said, even if it didn't quite reach the astronomical levels some had been expecting, director Ridley Scott's return to sci-fi still had one of the best second place debuts in history. The Top 12 earned an estimated $172 million this weekend, which is up 30 percent from the same frame last year when Super 8 and Judy Moody both underperformed.

Madagascar 3 debuted to a strong $60.35 million at 4,258 locations, which is the fourth-highest opening of the year and the seventh-highest ever in June. It was a tad lower than Madagascar: Escape 2 Africa's $63.1 million, but was about in line with the first Madagascar's $61 million four-day Memorial weekend debut. It's also right in line with DreamWorks Animation's Kung Fu Panda, which earned $60.2 million at about the same time in 2008.
 
The fact that Madagascar 3 retained 96 percent of Madagascar 2's opening revenue is a minor miracle considering how family-skewing sequels have been getting punished lately. Just last year, DreamWorks' Kung Fu Panda 2 was off 21 percent from its predecessor, and Happy Feet Two and Alvin and the Chipmunks: Chipwrecked both opened to about half as much as their previous entries.
 
Madagascar 3 overcame this sequel-itis issue for two main reasons. First, it had a great spot on the schedule: the last animated hit was The Lorax over three months ago, and there hasn't been anything specifically targeted at families yet this Summer. Paramount/DreamWorks also did a great job differentiating this entry from the previous ones with the vibrant new setting (Europe, instead of Africa), and the much-maligned but very effective "Wig Out" campaign (sure, Chris Rock's "circus afro" song is grating, but it's also insanely catchy).
 
The audience skewed female (56 percent) and younger (54 percent under the age of 25), and they awarded the movie a strong "A" CinemaScore. 3D ticket sales accounted for 45 percent of the box office, which is identical to the 3D share for Kung Fu Panda 2 last year.
 
While it had to settle for second place, Prometheus still earned an impressive $50 million in its opening weekend. That's off from Inception's $62.8 million, though it's a significant improvement over Super 8's $35.5 million from the same weekend last year. It's the second-highest opening of director Ridley Scott's career behind 2001's Hannibal ($58 million), and it's also a new record for the Alien franchise ahead of Alien Vs. Predator's $38.3 million (though ticket sales were about on par with that entry). Prometheus's debut ranks 12th all-time among R-rated movies, and among action-oriented ones it was behind The Matrix Reloaded ($91.8 million), 300 ($70.9 million), Watchmen ($55.2 million) and Wanted ($50.9 million).

 

 
Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Madagascar 3

 

$60,350,000

4,258

$14,173

$60,350,000

$145

2

Prometheus

 

$50,000,000

3,396

$14,723

$50,000,000

-

3

Snow White and the Huntsmen

 

$23,021,000

3,777

$6,095

$98,500,000

$170

4

MIB 3

 

$13,500,000

3,792

$3,560

$135,505,000

$225

5

The Avengers

 

$10,809,000

3,129

$3,454

$571,860,000

$220

6

Best Exotic Marigold Hotel

 

$3,235,000

1,298

$2,492

$31,009,000

-

7

What to Expect When You’re Expecting

 

$2,710,000

2,087

$1,299

$35,745,000

-

8

Battleship

 

$2,286,000

1,954

$1,170

$59,830,000

$209

9

the Dictator

 

$2,150,000

1,651

$1,302

$55,189,000

$65

10

Moonrise Kingdom

 

$1,579,000

96

$16,448

$3,750,000

-

 

 

The genre releases for this week are practically non-existent. We here at Mania suggest catching up on a classic before its Blu-ray release. Perhaps even pop in the old VHS tape and skip the 2002 version all together.  

COMMENTS AND RESPONSES

Showing items 1 - 10 of 27
1 2 3 >  >>  
halfbloodprincess 6/11/2012 10:17:03 AM

 Whatever happened to putting the chart of the top 10 movies for the week how much they made and what their budget was? I enjoyed seeing that.

DaveFu50 6/11/2012 10:21:38 AM

 I'm with Kiddo, where is the chart? Any chance of adding global box offices? 

Hookedonavengers2012 6/11/2012 10:26:19 AM

 was avengers even on the chart or did they pull it already? Avengers wont even start in japan til August....

Wiseguy 6/11/2012 10:44:38 AM

Come on Rob let's stop cutting corners. You know we want the chart

yeah Hooked Avengers is holding at #5 with about 11mil.

Nothing "genre" next week but we're probably going to see Rock of Ages. Yeah I rarely do musicals but this we want to see. May see Les Miserables at the end of the year too. Talk about expanding horizons
 

hanso 6/11/2012 11:24:47 AM

 i find your lack of chart disturbing.

RobertTrate 6/11/2012 11:55:23 AM

 sorry guys, really sick today. and its Bob. 

shac2846 6/11/2012 1:43:48 PM

Bob, while we have you. What is going on with the site. My Mac won't work, I'm having to use my wifes laptop to get on the site. One day everything is fine the next I keep getting a malware warning everytime I come to the site and anytime you click on an article it gives me the same warning.

Wyldstaar 6/11/2012 2:21:45 PM

 Same here.  My PC doesn't want to come here anymore due to a major malware warning.

raynardmuldrake 6/11/2012 2:56:06 PM

I was having the same problem with my avast giving me a malware warning..i was using Firefox...but then i tried Internet Explorer and it seems to work fine.

bobjohnson221 6/11/2012 3:09:33 PM

I was having the same Malware issue on my MacBook with Firefox. I went to the Forefox preferences and under the security tab I unchecked "Block Reported Attack Sites"  box. Probably not the best move but until this issue is resolved it is a short cut for me.

1 2 3 >  >>  

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