Mania Box Office Report: Ride Along Rules - Mania.com



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Mania Box Office Report: Ride Along Rules

Jack Falls to 4th

By Robert T. Trate     January 19, 2014
Source: Box Office Mojo

With the Oscar Nominations being announced last week, I thought we would see a resurgence in the late December titles. To my surprise, many of them dropped a spot in the top 10 as people were more excited by something new. The big shocker is that Ride Along took the number one spot. With its $41 million opening weekend, we can expect Ride Along 2 to be hitting us a year from now. 


Ray Subers of Box Office Mojo had this to report on Ride Along: “Ride Along's stunning debut can be attributed to a number of factors. First and foremost, the movie had a strong, broadly-appealing premise that was put front-and-center in all of the marketing material. That would be worthless, though, if the movie looked like a dud: fortunately, the Ride Along previews were packed with solid laughs, including a very memorable shotgun bit. All of this was brought to life by stars Kevin Hart and Ice Cube, both of whom have strong brands that aligned nicely with the Ride Along material.


Ride Along's audience was 57 percent female, and 54 percent over the age of 25. The ethnic breakdown was 50 percent African American, 30 percent Hispanic, and 12 percent Caucasian. With an 'A' CinemaScore, Ride Along is guaranteed to earn over $100 million by the end of its run”.


Audiences probably had their minds made up before the Oscar nominations as to what they were going to see this weekend. I’ll admit that the trailer for Ride Along looked funny. I’m just more interested in seeing all the big Oscar films before Oscar night. 



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Ride Along

 

$41,237,000

2,663

$15,485

$41,237,000

$25

2

Lone Survivor

 

$23,239,000

2,989

$7,775

$74,050,000

$40

3

The Nut Job

 

$20,550,000

3,427

$5,996

$20,550,000

$42

4

Jack Ryan: Shadow Recruit

 

$17,200,000

3,387

$5,078

$17,200,000

$60

5

Frozen

 

$11,971,000

2,979

$4,018

$332,602,000

$150

6

American Hustle

 

$10,600,000

2,204

$4,809

$116,431,000

$40

7

Devil’s Due

 

$8,500,000

2,544

$3,341

$8,500,000

$7

8

August: Osage County

 

$7,592,000

2,051

$3,702

$18,181,000

-

9

Th Wolf of Wall Street

 

$7,500,000

1,930

$3,886

$90,277,000

$100

10

Saving Mr. Banks

 

$4,147,000

2,449

$1,693

$75,391,000

$35


This week Maniacs, we have the stink bomb (too soon?) I, Frankenstein to check out. It is opening cold, which in industry terms mean: no press screenings. This isn’t a good sign Aaron Eckhart’s horror action flick. 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 13
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Dazzler 1/20/2014 3:33:25 AM

Ride along 2, ride harder!

I saw Saving Mr Banks.  Good story, a bit long in the tooth.  I get she was difficult but I don't think we needed to be hit over the head with it for two hours.  I would have been more interested in more of the making and set details, seeing more of the world back then.  

I a saw Lone Survivor last week and if true they took a lot of damage and kept on going.  Falls were brutal and hard to believe they would survive fall after fall after fall.

I am surprised Nut Job did not make #1 with the lack of toon movies out there for kids since Frozen. 

 

 

jedibanner 1/20/2014 6:21:28 AM

I'd be curious to see if there IS a trend on movies without press screening and their ''automatic'' bombing...

I'm aware that most movies that decide not to have a press screening are usually anticipated bad movies but has there been really good movies or big budget movies without press screening? Would be interesting to see.

hanso 1/20/2014 6:46:50 AM

 Everytime I see the I, Frankestein trailer or tv spot I feel like somebody owes me a refund even though I aint paid for nothing.

Ride Along looked damn funny, tried to see it the other day but it was jammed pack yo!  Ended up having to see Jack Ryan which was pretty good.  Gonna see if I can check Ride later today.

Wiseguy 1/20/2014 7:06:12 AM

Dazzler that's partly why I don't think it belongs with the likes of Black Hawk Down or Saving Private Ryan. Yes the true story is gut wrenching but Berg made the film too cartoony, even Wyle E Coyote would have trouble surviving some of those falls.

I can't bring myself to pay for anything with Kevin Hart as a lead man. He's the black version of Jack Black to me, lost of energy but not that funny.

monkeyfoot 1/20/2014 7:21:46 AM

Didn't see anything at the theaters. I had an 80s era action movie festival on my TV , seeing The Last Stand with Arnie and Escape Plan with both Sly & Arnie. Enjoyed them both but Ireally like Last Stand the best.

Got to see more of the Oscar nominated films.

I don't plan on seeing the new Frankenstein but I'm curious to see how it will do. It's lower budget film at a time when nothing like it is out so it has the possibility of doing well. 

Wiseguy 1/20/2014 7:28:06 AM

Just read the ethnic breakdown for Ride Along, man white people are racist :)

And if 50% of the audience was black then that 100mill ain't guaranteed because unless that demographic changes it's going to take a big dive next week. Next time do like they used to do back in the day with blacks, throw a token white in there

hanso 1/20/2014 9:11:41 AM

I feel ya on Hart cause I aint a fan of that little midget but Ride Along was funny tho.  

makabriel 1/20/2014 9:41:51 AM

  I have a feeling if you like the Underworld franchise... and a lot of people do, you'll like I, Frankenstein. I'm sure it will do "well".

momitchell7 1/20/2014 11:17:56 AM

Has anyone else seen "Her"? What an unbelieveable performance by Phoenix and Johansen does an amazing job too. No, it's not an action flick, but it is sci-fi and I really loved the tone of the movie and how they did the near future - it definitely makes you think.

momitchell7 1/20/2014 11:20:24 AM

 Hanso, I was laughing at your comment about the I, Frankenstein trailer... my sentiments, EXACLTY! It looks so ridiculousthat it's hard to believe that this film even got made and I find it even harder to believe that Eckhart took the lead.

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