Mania Box Office Report: Turtles and Guardians on Top - Mania.com



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Mania Box Office Report: Turtles and Guardians on Top

The Deleteables

By Robert T. Trate     August 18, 2014
Source: Box Office Mojo


Mondo's Guardians of the Galaxy Poster
© Mondo/ Marvel
Teenage Mutant Ninja Turtles took the weekend again, despite have dropped 51% in sales. However, they did add 135 more theaters to their showings. To really look at their numbers, TMNT hasn’t made back their budget yet. How did the Guardians of the Galaxy handle second place? They dropped nearly 400 theaters from the showings. Dropped only 41% in sales, all the while adding to their overall global take. Seems as if the Guardians are the real winner to me.
 
It was The Expendables release weekend and they only did 16 million plus at the box office. They haven’t released their budget yet, however this is not a great weekend. Ray Subers of Box Office Mojo had this to report: “A handful of factors contributed to this steep drop. As is the case with many third installments, franchise fatigue has set in; while the movie did seem to mix things up a bit, it still couldn't overcome the feeling that it was more of the same. Meanwhile, some die-hard fans of the first two installments were likely turned off by the movie's PG-13 rating; for a franchise that was built around over-the-top violence, this seemed like an odd change. 

Finally, it's likely that piracy had some kind of impact. A pristine version of the movie has been online for the past few weeks, and has reportedly been downloaded over two million times. It's impossible to say exactly how much of an impact this had, but it's also hard to imagine that the movie would have dropped 43 percent without the piracy effect” (read his full report HERE).

I would like to add to his analysis of why the film did so poorly. Yes, the film had been on the internet long enough to have people to download it 2 million times. However, aren’t the studios doing that more and more now? Releasing it On-Demand and in the theaters? Snowpiercer did all right that way. Then again, Snowpiercer was a movie people were looking forward to seeing. The Expendables was another time with the same formula. It is the type of movie that people will give up their time to see, not their money. Perhaps, Hollywood should take that into consideration as well. 


 
 

Rank

 
 

Movie

 
 

Weekend

 
 

Theaters

 
 

Average

 
 

Total

 
 

Budget

1
Teenage Mutant Ninja Turtles (2014)
 
 

$28,400,000

3,980
$7,136
$117,642,000
$125
2
Guardians of the Galaxy
 
 

$24,735,000

3,697
$6,691
$222,281,000
$170
3
Let’s Be Cops
 
 

$17,700,000

3,094
$5,721
$26,107,000
$17
4
The Expendables 3
 
 

$16,200,000

3,221
$5,029
$16,200,000
-
5
The Giver
 
 

$12,760,000

3,003
$4,249
$12,760,000
$25
6
Into the Storm
 
 

$7,720,000

3,434
$2,248
$31,341,000
$50
7
The Hundred Foot Journey
 
 

$7,109,000

2,043
$3,480
$23,619,000
$22
8
Lucy
 
 

$5,317,000

2,520
$2,110
$107,537,000
$40
9
Step Up All in
 
 

$2,700,000

2,072
$1,303
$11,849,000
-
10
Boyhood
 
 

$2,150,000

771
$2,789
$13,801,000
$4


This week we find out if Sin City: A Dame to Kill For was worth the nine year wait. Let us hope that it is. 

COMMENTS AND RESPONSES

Showing items 1 - 8 of 8
1 
monkeyfoot 8/18/2014 4:13:56 PM

I think the high quality copy of Ex3 online was a major deteriment to its success. I think I read it was downloaded 5 million times.

VinJoy 8/18/2014 6:10:30 PM

I think the constant negativity from critics making fun about the guys ages and saying the movies are bad. They never gave it a chance. I watched it and I feel this the best installment in the franchise.

gotta go.

Dazzler 8/19/2014 4:00:27 AM

They need balance in the EX3.  Too many good guys and not enough bad guys that were big names.  They really should have taken the premise to heart and kill some of them off since they are expendable, maybe half.  And then but some bad guys like Snipes on that side along with the young guns.  They forced a break up of the team for no good reason really.  Arnold seemed bored in the movie in and out of character.  I did not mind the PG-13 rating.  Again story was an issue.  Maybe Mel should have directed it.  Bay mutants won since it's a kid's movie really.  I still don't get how Guardians is making all this money for generic story and just catchy tunes and visuals.

DarkLloyd 8/19/2014 5:58:10 AM

 Dazzler, did you watch it? Then you would know why it is doing so well.

And if you did watch it and still have this opinion, well then, there  really is no hope for you. When even all the critics and RT and the masses and the fans agree that it is a winner you might want to look at who is really wrong in thier assesment.
 

karas1 8/19/2014 7:04:15 AM

I took my Mom to Expendables 3.  We were looking for a movie to see and there wasn't anything else even semi appealing to her at the local theater.  You say this movie is for kids but I didn't see any in the audience.  Everybody there seemed to be over 50.

We both enjoyed the film.  Seeing all these stars who, back in the day, would have headlined their own movies working together was fun.  We haven't seen the first 2 films in the franchise but we may need to look them up.

Did anybody else notice how young Wesley Snipes looked?  He looks fresh as a daisy!  All the other aging action stars looked their ages but Snipes looked more like the young blood actors Sly recruited to fill in.   He must have had a lot of work done.

It's been a bad summer for films.  There have been a few good ones but there have been a lot of weekends where we wanted to go to the movies but nothing appealing was playing.  The past few years so many interesting movies were coming out over the summer that I couldn't keep up.  Not a problem for the summer of '14.
 

moviefan71 8/19/2014 11:18:05 AM

Dazzler - because it's a fun movie....

Wiseguy 8/19/2014 3:51:43 PM

 Black don't crack.......that's Wesley Snipes' youth secret

Wiseguy 8/20/2014 7:47:33 AM

Bob I think your Snowpiercer comparison is way off. That movie was heavily marketed and catered to asian countries hence it's large foreign box office. It wasn't that heavily marketed here and when it did it came off like an artsy film plus it had been available for download, legally and illegally, by the time it opened here.

Ex.3 on the other hand was hampered by a quality illegally downloaded copy. Granted the film wasn't going to set any box office records but that definitely hurt its numbers and even so it's still ahead of Snowpiercer domestically and who knows it may pass it in foreign markets as well

 

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