Marvel Studios continues its unstoppable takeover of Hollywood, by preselling the cable rights to its first five movies to the FX Channel before their first film has even debuted.
Variety reports that the rights to 'Iron Man', 'Incredible Hulk' and three movies to be produced later are part of the package. The bounty could yield as much as $22 million per movie, depending on box office performance.
"This is a watershed deal for the company," said David Maisel, chairman of Marvel Studios. "It's a real vote of confidence" in the ratings potential of Marvel superheroes, he added, particularly since not one of the five movies has landed in theaters yet.
The FX Channel is also contracted to show superhero movie marathons, with certain commercial allotments to Marvel, on the dates of the theatrical releases of the first two films, providing increased cross-promotion for the films.