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MEGAMIND Defeats Unstoppable

DreamWorks' 3D Megamind defeats Fox's Unstoppable.

By Jarrod Sarafin     November 14, 2010


Megamind has successful 3D debut for DreamWorks Animation
© DreamWorks/Bob Trate

 

Moviegoers experienced the introduction of three new wide releases out of Hollywood over the weekend but none of them could stop the animated Megamind from topping the box office report once again. With 20th Century Fox unleashing Unstoppable into 3,207 theaters, it had the best shot at taking a victory down and for what it’s worth, it did give a credible run by taking in $23.5 million in sales. But Megamind pulled ahead these last two days by conjuring up another $30.1 million in both 3D and conventional theaters across the nation.
 
Dropping only a modest 34% in its second frame, the latest numbers has increased its domestic cume to $89.7 million after just ten days. The animated adventure also found another $21.5 million from its early foreign markets over the weekend to make for a worldwide tally of $111.2 million. The budget is set at $130 million and with the features early numbers coming in strong before the Thanksgiving holidays, DreamWorks seems pleased with their prospects.
 
"It's terrific to be so decidedly No. 1 in the second weekend," DWA marketing exec Anne Globe said. "We're seeing a similar play pattern with our movies, where the second weekend is becoming as important as our first."
 
The trade reports that two-thirds of the box office for  the film has come from its 3D venues, with 65% of locations offering the movie in 3D on at least one screen.
 
As said above, 20th Century Fox found the 2nd place spot with their incoming action vehicle Unstoppable, the latest team effort between director Tony Scott and his frequent lead star Denzel Washington. Rated under the family-friendly PG-13 demographic for an action film, Fox rolled up an estimated $23.5 million in sales over its first three days, a decent opening for the film but the studio will need some word of mouth if they hope to bypass their $100 million price tag with ease. Rentrak reports the release was equally divided between genders, with 65% of the audience being 25 years or older.
 
"It's an all-audience movie," Fox senior vp distribution Bert Livingston said. "Word of mouth will be great, so it should play a long time."
 
Even with a drop of 52%, Warner Bros. Pictures latest comedy Due Date took down the 3rd place spot for $15.5 million. The latest buddy-comedy from director Todd Phillips (The Hangover), the release starring Robert Downey Jr. and Zach Galifianakis seems to be doing quite well with its target audience giving it $59.0 million domestically since its premiere last weekend. A decent number since the budget is set at only $65 million. In an unusual development, the release has also pulled in strong numbers in its early foreign debut by grabbing another $22.0 million.
 
Following in 4th place is the debut performance of Universal Pictures’ Skyline. The alien invasion tale took in $11.7 million in estimated receipts and while that seems like a low number for 2,880 theaters, it should be noted that the co-directing brothers Golin and Greg Strause managed to keep the cost of this production to only $10 million. Less-than-spectacular debut that this may be, the studio is already set to see profits after its first three days of release.  
 
"The film opened as expected, and due to the cost-effectiveness of its production we're happy with the weekend's results," Relativity marketing and distribution president Peter Adee said.
 
And taking down the 5th place spot is Paramount’s dramedy Morning Glory. With Rachel McAdams and Harrison Ford leading the film’s credit listing, the film premiered with $12.2 million since its early Wednesday release. The budget has been set at $40 million
The top 10 films in the latest frame collected $110.4 million, or 12% less than top performers in the final session of all 2009.
 
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Megamind
$30.0 mil
3,949
$7,611
$89.7 mil
$130
2
Unstoppable
$23.5 mil
3,207
$7,328
$23.5 mil
$100
3
Due Date
$15.5 mil
3,365
$4,615
$59.0 mil
$65
4
Skyline
$11.6 mil
2,880
$4,055
$11.6 mil
$10
5
Morning Glory
$9.6 mil
2,518
$3,822
$12.2 mil
$40
6
For Colored Girls
$6.7 mil
2,127
$3,173
$30.9 mil
$21
7
Red
$5.1 mil
2,878
$1,777
$79.8 mil
$58
8
Paranormal Activity 2
$3.0 mil
2,403
$1,269
$82.0 mil
$3
9
Saw 3D
$2.7 mil
1,976
$1,392
$43.4 mil
$20
10
Jackass 3-D
$2.3 mil
1,607
$1,431
$114.7 mil
$20

 
And now we come to the upcoming Thanksgiving festivities and with that, a new group of tent poles which will lead us onward through to December. Obviously, with the introduction of Harry Potter and the Deathly Hallows: Part I into over 4,000 theaters, there’s absolutely no doubt as to which film is winning next weekend’s report.
We guess the only thing to debate here is: How much money will it take in its opening weekend tally?
The lowest opening tally from Warner Bros’ blockbuster franchise is $77.1 million (yes, that’s the lowest) with Harry Potter and the Order of the Phoenix on July 11, 2007. On the opposite end of the spectrum, the highest opening gross came from Harry Potter and the Goblet of Fire, which conjured $102.6 million on November 18, 2005.
So will this first half of the final installment topple the “Goblet” record or will it fall short of it? We shall see next weekend…
Friday, November 19, 2010 Releases:
Wide
Harry Potter and the Deathly Hallows: Part I (4,000+)
The Next Three Days (2,500+)
Limited
The Wild Hunt
Heartless
White Material
 

COMMENTS AND RESPONSES

Showing items 1 - 9 of 9
1 
kempmike79 11/15/2010 12:48:12 AM

I'd guess $90 million for HP - I plan to go see it in the second weekend once the crowds die down a bit.

myklspader 11/15/2010 1:50:13 AM

I agree with tat take Kemp... visiting family though this weekend so I know I will find myself in the crowds.

Darkknight2280 11/15/2010 4:23:02 AM

I have heard that Skyline sucked ballz but how in the hell did they make that movie for only $10 million?? I mean sure the actors are small names for the most part..but the CG looks fairly extensive.

Dazzler 11/15/2010 5:18:52 AM

I saw Skyline.  Story sucked.  CGI was great.  I am also surprised on how low the budget was with no name actors. 

Unstoppable was a simple paycheck movie for Denzel and Pine.  Nothing special about this movie. 

Watched IM2 on blue ray, I am still dissappointed in the movie overall.  I really hope Cap A, and Thor bring it next summer a bit better.  Seems the origin movies always do the best.  They really needed to adapt the best stories for sequels.  

wessmith1966 11/15/2010 7:13:39 AM

Unstoppable looked boring, like something we'd see on ScyFy only with a better budget. In fact, wasn't there a ScyFy movie about an unstoppable atomic train that starred Dean Cain?

I wasn't impressed at all with Skyline, but the effects were pretty good. When I read that the movie's budget wa only $10 million I'm real impressed.

Looking forward to HP this weekend. I am bummed that it's been such a crap year for movies (for me).

rgtchtiger 11/15/2010 10:06:03 AM

You know what this means, right?  Since Skyline is already in the black, the odds of a sequel just tripled.

pekstrand 11/15/2010 10:37:13 AM

Unstoppable was quite enjoyable. Did a good job of provoking anxiety and tension. Both Washington and Pine were solid in their roles and fun to watch together, but if you're looking for a character study, it's probably not your type of movie. If you're looking for a summer event movie in the middle of November, it's right down your alley. Took the kids to see Megamind and they loved it. Not as good as Despicable Me, but good fun for the family.

Wyldstaar 11/15/2010 2:50:45 PM

Skyline was able to get by on only $10 million for several reasons.  The most obvious is that almost all of it was spent on visual FX.  Another important factor is the current state of the economy.  The number of major motion pictures being filmed is much lower than usual, and as a result alot of people behind the cameras are willing to work for less than they usually would just to stay busy and get paid something.  Lastly, since the creators of the film were visual FX people before they became filmmakers, they did much of the CGI themselves.

When you get right down to it, there is an audience for crap like Skyline.  In one weekend they managed to make back their production budget, and the movie hasn't even been released internationally yet.  By the time it's finished the international run, Skyline will have made $20-$30 million.  Then it will go to DVD/Bluray, where the real money will begin rolling in.  As long as people continue to see schlock like this, the Strauss boys will never want for work.  They will just have to work within a comparable budget constriction.

CaptAmerica04 11/17/2010 11:21:47 AM

I'll wager that Deathly Hallows will pull down $105 this weekend, if not set the all-time November record.  (Anyone know what that is?  I seem the remember that it was James Bond a couple years ago, but I'm not sure of specifics.)

1 

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