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Miramax Buys TOY

Miramax has acquired a family comedy script by Cindy Davis Hewitt called THIS IS NOT A TOY.

Based on an original idea by Cindy and Donald Hewitt, the film will tell the story of a boy's toy, Action Man, who somehow comes to sentient life. Later, Action Man determines that he will run for president.

Jane Startz will produce the film.

Bob Osher, Miramax co-president of production, spoke to Variety about the property, saying, "THIS IS NOT A TOY hooked us from the start, and we are thrilled to be working on it with Jane Startz. The concept of an action figure coming to life is exciting for kids, and his campaign for office has great satirical resonance for adults."