Nets, studios tap ad power of TiVo - Mania.com



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Nets, studios tap ad power of TiVo

By Rob M. Worley     October 30, 2003
Source: www.hollywoodreporter.com

TiVo has often been decried as the devil by TV network executives, whose biggest fear is the undermining of their business model by users of personal video recorders zapping commercials. But now the networks, along with movie studios and a host of other types of companies, appear to be warming to the idea of befriending Beelzebub. Along with several other October developments, on Wednesday, TiVo announced the expansion of a partnership with Universal Studios to promote more than 20 of its upcoming film and DVD releases. The agreement builds on a previous deal, which saw successful Showcase promotions for such Universal movies as "The Hulk" and "Bruce Almighty."

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