I don't consider this news but I'll publish it as a place to share your ideas about this upcoming movie from JJ Abrams. I'm curious on your thoughts on this one because of all the viral marketing involved. Apparently, there's a new site launched in connection with the slusho.jp site which has been confirmed to be connected with Abrams' 1-18-08 movie. The new site is called Tagruato.jp and it may be connected with a new updated photo at the official site from Paramount. The new photo appears to be a Japanese chef holding a pizza. If you move the pic left to right a few times with your mouse, it will turn over to reveal a message in Japanese which translates to a recipe.
Thank you for checking us out! We are introducing this week's tasty one dish. Make sure you eat it cold!
* Skinless chicken breast - 2, cut in halves
* SÅmen noodles - 10 oz.
* Watercress - 1/2 cup cut into small strips
* Turnip - 1/2 cup, thinly sliced
* Shiitake Mushrooms - 1/2 cup
* Chicken stock - 1/3 cup
* Sake - 2 tbsp.
* Sugar - 1/2 tsp.
* Deep Sea Nectar - 1 pinch
In a small saucepan, stir together 1/3 cup water, chicken stock, sake, and sugar. Chill it until it becomes cold. Grill the chicken breast on both sides for about 8 minutes, and then chill. Boil the noodles for about 3 minutes, and then run under cold water until chilled. Mix the watercress, radish, and mushrooms into the sÅmen. Slice the chicken thinly and arrange on top of the sÅmen mix. Just before you serve, put the deep sea nectar in the sauce and pour over the noodles generously.
Go Go Delicious Chef!
So here's my question. Do these viral marketing sites work for you? Do you find them fun? Could you care less? The reason I ask you these questions is because as far as I can tell, these connections are something most audiences wouldn't have a clue about without news sites publishing the information first. I understand that the "Slusho" drink has made an appearance in JJ Abrams' Alias show at least once from previous reports but I'm still curious on why these sites are popping up in connection to the upcoming monster movie when so little is known about the project itself. The only thing we've seen for sure is the highly popular trailer earlier this summer and a few vague set photos. How Paramount and Abrams expects people to connect that trailer with the slusho and tagruato sites and for what reasoning is something that I've been questioning. Will it make a difference? Is Slusho, Tagruato and this recipe above somehow important or just something to talk about? I suppose if it's just something to talk about, then they are succeeding. After all, the news sites are publishing it...Warner Bros has launched countless Dark Knight viral marketing sites as well so it should be noted that other studios are on board this type of advertising as well.
What are your thoughts?